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---
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name: landing-page-copywriter
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description: Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.
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---
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# Landing Page Copywriter
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Create high-converting landing page copy using proven copywriting frameworks.
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## Instructions
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When a user needs landing page copy or marketing website content:
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1. **Gather Product/Service Information**:
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- What product/service are you selling?
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- Who is your target audience?
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- What problem does it solve?
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- What makes it unique (competitive advantage)?
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- What action do you want visitors to take?
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- Any social proof, testimonials, or data points?
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2. **Choose Copywriting Framework**:
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**PAS (Problem-Agitate-Solution)**:
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- Identify the pain point
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- Amplify the consequences
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- Present your solution
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**AIDA (Attention-Interest-Desire-Action)**:
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- Grab attention with bold claim
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- Build interest with details
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- Create desire with benefits
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- Prompt action with CTA
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**StoryBrand**:
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- Hero (customer) has a problem
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- Meets a guide (you)
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- Who gives them a plan
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- Calls them to action
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- That results in success/avoids failure
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3. **Generate Landing Page Sections**:
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**Hero Section**:
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- Headline (value proposition in 10 words or less)
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- Subheadline (expand on the value)
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- Primary CTA button text
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- Trust indicators (used by X companies, Y reviews)
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**Problem Section**:
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- Identify the pain point your audience feels
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- Use emotional language
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- 2-3 specific scenarios
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**Solution Section**:
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- How your product solves the problem
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- 3-5 key features with benefit-focused descriptions
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- Why it's better than alternatives
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**How It Works**:
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- 3-4 simple steps
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- Each step has icon concept + description
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- End with CTA
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**Social Proof**:
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- Testimonial structure (quote + name + role + company)
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- Case study snippet
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- Trust badges or metrics
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**Pricing/Plans** (if applicable):
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- Feature comparison
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- Recommended plan highlighting
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- Money-back guarantee copy
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**FAQ**:
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- 5-7 common objections
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- Clear, confident answers
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**Final CTA**:
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- Urgency or scarcity element
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- Risk reversal (guarantee)
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- Button text that reinforces value
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4. **Format Output**:
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```
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🎯 LANDING PAGE COPY
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Product/Service: [Name]
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Framework: [PAS/AIDA/StoryBrand]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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🏆 HERO SECTION
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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Headline: [Powerful 10-word value proposition]
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Subheadline: [2-sentence expansion]
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CTA Button: "[Action-oriented text]"
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Trust Bar: [Social proof element]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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😤 PROBLEM SECTION
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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[Problem description with emotional resonance]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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✅ SOLUTION SECTION
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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[How your product solves it]
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Feature 1: [Benefit-focused description]
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Feature 2: [Benefit-focused description]
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Feature 3: [Benefit-focused description]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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🔄 HOW IT WORKS
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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Step 1: [Simple action]
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Step 2: [Simple action]
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Step 3: [Simple action]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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⭐ SOCIAL PROOF
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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[Testimonial quotes with attribution]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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❓ FAQ
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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Q: [Common objection]
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A: [Clear, confident answer]
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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🚀 FINAL CTA
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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[Urgency/scarcity element]
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[Risk reversal]
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Button: "[Action text]"
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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💡 OPTIMIZATION NOTES
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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A/B Test Ideas:
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• [Headline variation]
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• [CTA variation]
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Conversion Tips:
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• [Specific recommendation]
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```
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5. **Copywriting Best Practices**:
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- Use active voice, present tense
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- Focus on benefits, not features
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- Include specific numbers and data
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- Address objections directly
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- Create urgency without being pushy
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- Use power words (proven, guaranteed, instant, effortless)
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- Keep sentences short and scannable
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- Use "you" language (customer-focused)
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- Include multiple CTAs throughout page
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6. **CTA Button Best Practices**:
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- Start with action verb
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- Be specific about outcome
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- Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
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- Create urgency ("Get Instant Access")
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- Avoid generic text ("Submit", "Click Here")
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## Example Triggers
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- "Write landing page copy for a B2B SaaS tool"
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- "Create sales page content using PAS framework"
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- "Generate hero section copy for my product"
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- "Write conversion-optimized CTAs"
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- "Help me with landing page headlines"
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## Output Quality
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Ensure all copy:
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- Leads with value, not features
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- Addresses target audience pain points
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- Uses emotional and logical appeals
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- Has clear, compelling CTAs
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- Includes social proof elements
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- Handles objections proactively
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- Creates urgency appropriately
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- Is scannable and easy to read
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- Uses proven copywriting frameworks
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- Follows conversion optimization best practices
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Generate professional, high-converting landing page copy that turns visitors into customers.
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