From c5a66746c380e9e887b5671b3fd749a30492bc4c Mon Sep 17 00:00:00 2001 From: rupy1014 Date: Fri, 21 Nov 2025 07:09:03 +0900 Subject: [PATCH] Remove unused command and skill files MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit ๐Ÿค– Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude --- .claude/commands/docs.md | 224 ----- .claude/commands/market.channel.md | 516 ----------- .claude/commands/market.communicate.md | 738 --------------- .claude/commands/market.contents.md | 589 ------------ .claude/commands/market.customer.md | 434 --------- .claude/skills/README.md | 195 ---- .../skill.md | 554 ------------ .../skills/landing-page-copywriter/SKILL.md | 199 ----- .claude/skills/ppt-slide-extractor/SKILL.md | 545 ------------ .../skills/youtube-narration-coach/SKILL.md | 840 ------------------ 10 files changed, 4834 deletions(-) delete mode 100644 .claude/commands/docs.md delete mode 100644 .claude/commands/market.channel.md delete mode 100644 .claude/commands/market.communicate.md delete mode 100644 .claude/commands/market.contents.md delete mode 100644 .claude/commands/market.customer.md delete mode 100644 .claude/skills/README.md delete mode 100644 .claude/skills/beginner-friendly-script-improver/skill.md delete mode 100644 .claude/skills/landing-page-copywriter/SKILL.md delete mode 100644 .claude/skills/ppt-slide-extractor/SKILL.md delete mode 100644 .claude/skills/youtube-narration-coach/SKILL.md diff --git a/.claude/commands/docs.md b/.claude/commands/docs.md deleted file mode 100644 index 01cf65b..0000000 --- a/.claude/commands/docs.md +++ /dev/null @@ -1,224 +0,0 @@ ---- -description: Create documentation for existing implemented features from a natural language description. ---- - -## User Input - -```text -$ARGUMENTS -``` - -You **MUST** consider the user input before proceeding (if not empty). - -## Outline - -The text the user typed after `/speckit.document` in the triggering message **is** the feature description (summarized by the user). Assume you always have it available in this conversation even if `$ARGUMENTS` appears literally below. Do not ask the user to repeat it unless they provided an empty command. - -Given that feature description, do this: - -1. **Generate a concise document name** (2-4 words): - - Analyze the feature description and extract the most meaningful keywords - - Create a 2-4 word name that captures the essence of the feature - - Use noun format when possible (e.g., "cart-feature", "payment-system", "user-authentication") - - Preserve technical terms and acronyms (OAuth2, API, JWT, etc.) - - Keep it concise but descriptive enough to understand the feature at a glance - - Examples: - - "์žฅ๋ฐ”๊ตฌ๋‹ˆ ๊ธฐ๋Šฅ์ž…๋‹ˆ๋‹ค" โ†’ "cart-feature" - - "๊ฒฐ์ œ ์‹œ์Šคํ…œ ๊ตฌํ˜„" โ†’ "payment-system" - - "์‚ฌ์šฉ์ž ์ธ์ฆ OAuth2" โ†’ "oauth2-authentication" - - "๋ฆฌ๋ทฐ ํฌ์ธํŠธ ์‹œ์Šคํ…œ" โ†’ "review-points-system" - -2. **Determine output location** (NO script execution, NO branch creation): - - Create docs directory if needed: `docs/` or `.specify/docs/` - - Generate filename: `[document-name].md` (e.g., `cart-feature.md`) - - Full path example: `docs/cart-feature.md` - -3. Load `.specify/templates/docs-template.md` to understand required sections. - -4. Follow this execution flow: - - 1. Parse user description from Input - If empty: ERROR "No feature description provided" - 2. Extract key information from description: - - Feature overview and purpose - - Business policies mentioned - - Main logic flows - - Implemented features - - API endpoints (if mentioned) - - Known issues or improvements - - Related files (if mentioned) - 3. For unclear aspects: - - Make informed guesses based on context and industry standards - - Only mark with [NEEDS CLARIFICATION: specific question] if: - - The choice significantly impacts documentation completeness - - Multiple reasonable interpretations exist with different implications - - No reasonable default exists - - **LIMIT: Maximum 3 [NEEDS CLARIFICATION] markers total** - - Prioritize clarifications by impact: business policy > logic flow > feature details - 4. Fill all mandatory sections: - - Overview - - Business Policy (policies with reasons) - - Main Logic - - Feature List (completed and incomplete) - - API List (if applicable) - - Issues/Improvements - - Related Files - 5. Return: SUCCESS (documentation ready) - -5. Write the documentation to the determined file path using the template structure, replacing placeholders with concrete details derived from the feature description while preserving section order and headings. - -6. **Documentation Quality Validation**: After writing the initial docs, validate it against quality criteria: - - a. **Create Documentation Quality Checklist**: Generate a checklist file at `docs/checklists/[document-name]-quality.md` (or `.specify/docs/checklists/[document-name]-quality.md`) with these validation items: - - ```markdown - # Documentation Quality Checklist: [FEATURE NAME] - - **Purpose**: Validate documentation completeness and quality - **Created**: [DATE] - **Feature**: [Link to docs.md] - - ## Content Completeness - - - [ ] Overview clearly explains the feature purpose - - [ ] All business policies documented with reasons - - [ ] Main logic flows are described - - [ ] Feature list includes both completed and incomplete items - - [ ] API list is complete (if feature has APIs) - - [ ] Issues/improvements are identified - - [ ] Related files are listed - - ## Policy Documentation - - - [ ] No [NEEDS CLARIFICATION] markers remain - - [ ] Each policy includes the reason/background - - [ ] Policies are clear and unambiguous - - [ ] Missing policies are identified in Issues/Improvements - - ## Documentation Quality - - - [ ] Written in clear, understandable language - - [ ] Technical terms are used appropriately - - [ ] Examples are provided where helpful - - [ ] Document is well-structured and easy to navigate - - ## Notes - - - Items marked incomplete require docs updates or clarification - ``` - - b. **Run Validation Check**: Review the docs against each checklist item: - - For each item, determine if it passes or fails - - Document specific issues found (quote relevant sections) - - c. **Handle Validation Results**: - - - **If all items pass**: Mark checklist complete and proceed to step 7 - - - **If items fail (excluding [NEEDS CLARIFICATION])**: - 1. List the failing items and specific issues - 2. Update the docs to address each issue - 3. Re-run validation until all items pass (max 3 iterations) - 4. If still failing after 3 iterations, document remaining issues in checklist notes and warn user - - - **If [NEEDS CLARIFICATION] markers remain**: - 1. Extract all [NEEDS CLARIFICATION: ...] markers from the docs - 2. **LIMIT CHECK**: If more than 3 markers exist, keep only the 3 most critical (by policy/logic/feature impact) and make informed guesses for the rest - 3. **CRITICAL - Korean Communication**: Present all questions in Korean to the user - 4. For each clarification needed (max 3), present options to user in this format: - - ```markdown - ## ์งˆ๋ฌธ [N]: [์ฃผ์ œ] - - **๋ฌธ๋งฅ**: [๋ฌธ์„œ์˜ ๊ด€๋ จ ์„น์…˜ ์ธ์šฉ] - - **์•Œ์•„์•ผ ํ•  ๋‚ด์šฉ**: [NEEDS CLARIFICATION ๋งˆ์ปค์˜ ๊ตฌ์ฒด์  ์งˆ๋ฌธ] - - **์ œ์•ˆ ๋‹ต๋ณ€**: - - | ์˜ต์…˜ | ๋‹ต๋ณ€ | ๋ฌธ์„œํ™” ์˜ํ–ฅ | - |------|------|-------------| - | A | [์ฒซ ๋ฒˆ์งธ ์ œ์•ˆ ๋‹ต๋ณ€] | [๋ฌธ์„œํ™”์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ] | - | B | [๋‘ ๋ฒˆ์งธ ์ œ์•ˆ ๋‹ต๋ณ€] | [๋ฌธ์„œํ™”์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ] | - | C | [์„ธ ๋ฒˆ์งธ ์ œ์•ˆ ๋‹ต๋ณ€] | [๋ฌธ์„œํ™”์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ] | - | ์ง์ ‘์ž…๋ ฅ | ์ง์ ‘ ๋‹ต๋ณ€ ์ œ๊ณต | [์‚ฌ์šฉ์ž๊ฐ€ ์ง์ ‘ ์ž…๋ ฅํ•˜๋Š” ๋ฐฉ๋ฒ• ์„ค๋ช…] | - - **์„ ํƒ**: _[์‚ฌ์šฉ์ž ์‘๋‹ต ๋Œ€๊ธฐ]_ - ``` - - 5. **CRITICAL - Table Formatting**: Ensure markdown tables are properly formatted: - - Use consistent spacing with pipes aligned - - Each cell should have spaces around content: `| Content |` not `|Content|` - - Header separator must have at least 3 dashes: `|--------|` - - Test that the table renders correctly in markdown preview - 6. Number questions sequentially in Korean (์งˆ๋ฌธ1, ์งˆ๋ฌธ2, ์งˆ๋ฌธ3 - max 3 total) - 7. Present all questions together before waiting for responses - 8. Wait for user to respond with their choices for all questions (e.g., "์งˆ๋ฌธ1: A, ์งˆ๋ฌธ2: ์ง์ ‘์ž…๋ ฅ - [์ƒ์„ธ๋‚ด์šฉ], ์งˆ๋ฌธ3: B") - 9. Update the docs by replacing each [NEEDS CLARIFICATION] marker with the user's selected or provided answer - 10. Re-run validation after all clarifications are resolved - - d. **Update Checklist**: After each validation iteration, update the checklist file with current pass/fail status - -7. Report completion with document file path, checklist results, and any identified issues/improvements. - -**NOTE:** This command does NOT create branches or run scripts - it only creates documentation files. - -## General Guidelines - -## Quick Guidelines - -- Focus on documenting **WHAT is implemented**, **WHY (business reasons)**, and **HOW (main logic)**. -- Include both completed and incomplete features. -- Identify issues and improvements discovered during documentation. -- Written for both technical and non-technical stakeholders. - -### Section Requirements - -- **Mandatory sections**: Must be completed for every feature -- **Optional sections**: Include only when relevant to the feature (e.g., API List) -- When a section doesn't apply, remove it entirely (don't leave as "N/A") - -### For AI Generation - -When creating this documentation from a user prompt: - -1. **Make informed guesses**: Use context, industry standards, and common patterns to fill gaps -2. **Document what's known**: Focus on information explicitly provided by the user -3. **Limit clarifications**: Maximum 3 [NEEDS CLARIFICATION] markers - use only for critical information that: - - Significantly impacts documentation completeness - - Has multiple reasonable interpretations with different implications - - Lacks any reasonable default -4. **Prioritize clarifications**: business policy > logic flow > feature details -5. **Think practically**: Document what exists, flag what's missing in Issues/Improvements -6. **Common areas needing clarification** (only if no reasonable default exists): - - Business policy reasons (why this implementation was chosen) - - Missing or unclear logic flows - - Incomplete feature status (implemented vs planned) - -**Examples of reasonable defaults** (don't ask about these): - -- Standard CRUD operations: If basic endpoints are mentioned, assume standard patterns -- Common business policies: Industry-standard practices unless specified otherwise -- File organization: Standard Rails/project conventions unless specified -- Error handling: Standard error responses unless specified - -### Documentation Structure Guidelines - -Documentation should be: - -1. **Clear**: Use simple language, avoid jargon unless necessary -2. **Complete**: All mandatory sections filled appropriately -3. **Accurate**: Based on user's description, not assumptions -4. **Actionable**: Issues/improvements are specific and practical - -**Good examples**: - -- "์žฌ๊ณ  ์ฐจ๊ฐ ์‹œ์ : ์žฅ๋ฐ”๊ตฌ๋‹ˆ ์ถ”๊ฐ€ ์‹œ (์ด์œ : ํ•œ์ • ์ˆ˜๋Ÿ‰ ์„ ์  ๋ฐฉ์ง€)" -- "๋งŒ๋ฃŒ ์ •์ฑ…: 30์ผ ํ›„ ์ž๋™ ๋งŒ๋ฃŒ (์ด์œ : ๋ฐ์ดํ„ฐ ๋ˆ„์  ๋ฐฉ์ง€)" -- "[ ] [P1] ์žฌ๊ณ  ๋ณต๊ตฌ ๋ฐฐ์น˜ ์ž‘์—… ๋ฏธ๊ตฌํ˜„ (ํ˜„์žฌ ์žฌ๊ณ ๊ฐ€ ๋ณต๊ตฌ๋˜์ง€ ์•Š์Œ)" - -**Bad examples**: - -- "์ •์ฑ… ์žˆ์Œ" (not specific) -- "์ž˜ ์ž‘๋™ํ•จ" (no business reason) -- "๊ฐœ์„  ํ•„์š”" (not actionable) diff --git a/.claude/commands/market.channel.md b/.claude/commands/market.channel.md deleted file mode 100644 index d7352de..0000000 --- a/.claude/commands/market.channel.md +++ /dev/null @@ -1,516 +0,0 @@ -# market.channel - -**์ฑ„๋„๋ณ„ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ์ตœ์ ํ™” ๋ฐ ์„ฑ๊ณผ ๊ทน๋Œ€ํ™” ์ „๋žต ๋ช…๋ น์–ด** - ---- - -## Overview - -**This is the third step of the 4C Marketing Framework**: - -``` -์ €๋น„์šฉ ๋งˆ์ผ€ํŒ… 4C: -1. /market.customer โ†’ ๊ณ ๊ฐ ์„ธ๋ถ„ํ™” & ์ฑ„๋„ ์ถ”์ฒœ (๋ˆ„๊ตฌ์—๊ฒŒ, ์–ด๋””์„œ?) -2. /market.contents โ†’ ์ฝ˜ํ…์ธ  ์ „๋žต & ์žฌํ™œ์šฉ (๋ฌด์—‡์„ ๋งŒ๋“ค๊นŒ?) -3. /market.channel โ†’ ์ฑ„๋„๋ณ„ ์ตœ์ ํ™” ์ „๋žต (์–ด๋–ป๊ฒŒ ์ตœ์ ํ™”ํ• ๊นŒ?) โ† YOU ARE HERE -4. /market.communicate โ†’ ๋ฐ”์ด๋Ÿด & ์ปค๋ฎค๋‹ˆํ‹ฐ ์ „๋žต (์–ด๋–ป๊ฒŒ ํผ๋œจ๋ฆด๊นŒ?) -``` - -## Purpose - -๊ฐ ํ”Œ๋žซํผ์˜ **์•Œ๊ณ ๋ฆฌ์ฆ˜๊ณผ ์‚ฌ์šฉ์ž ํ–‰๋™**์„ ์ดํ•ดํ•˜๊ณ , -๋™์ผํ•œ ์ฝ˜ํ…์ธ ๋ฅผ ์ฑ„๋„๋ณ„๋กœ ์ตœ์ ํ™”ํ•˜์—ฌ **๋„๋‹ฌ๊ณผ ์ „ํ™˜์„ ๊ทน๋Œ€ํ™”**ํ•ฉ๋‹ˆ๋‹ค. - -**ํ•ต์‹ฌ ์งˆ๋ฌธ**: "๊ฐ™์€ ๋ฉ”์‹œ์ง€๋„ ํ”Œ๋žซํผ๋งˆ๋‹ค ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅด๊ฒŒ ํฌ์žฅํ•ด์•ผ ํ• ๊นŒ?" - ---- - -## When to Use - -- `/market.contents`๋กœ ์ฝ˜ํ…์ธ ๋ฅผ ๊ธฐํšํ•œ ํ›„ -- ์ฑ„๋„๋ณ„ ์„ฑ๊ณผ๊ฐ€ ๊ธฐ๋Œ€์— ๋ชป ๋ฏธ์น  ๋•Œ -- ์•Œ๊ณ ๋ฆฌ์ฆ˜ ๋ณ€ํ™”์— ๋Œ€์‘ํ•ด์•ผ ํ•  ๋•Œ -- ์ฑ„๋„ ์ถ”๊ฐ€๋ฅผ ๊ณ ๋ คํ•  ๋•Œ - ---- - -## Usage - -```bash -/market.channel -/market.channel "focus: ์œ ํŠœ๋ธŒ + ์ธ์Šคํƒ€" -/market.channel "๋„ค์ด๋ฒ„ SEO ์ง‘์ค‘" -``` - ---- - -## What I'll Do - -### 1. ์ฑ„๋„๋ณ„ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ์ดํ•ด - -```markdown -## Platform Algorithm Breakdown - -### ์œ ํŠœ๋ธŒ (YouTube) -**์•Œ๊ณ ๋ฆฌ์ฆ˜ ํ•ต์‹ฌ**: CTR (ํด๋ฆญ๋ฅ ) ร— Retention (์‹œ์ฒญ ์ง€์†๋ฅ ) ร— Session Time - -#### ์ตœ์ ํ™” ์š”์†Œ - -**1. ์ธ๋„ค์ผ + ์ œ๋ชฉ (CTR ๊ฒฐ์ •)** -- CTR 8%+ ๋ชฉํ‘œ (ํ‰๊ท  4-5%) -- ์ธ๋„ค์ผ: ์‚ฌ๋žŒ ์–ผ๊ตด ํด๋กœ์ฆˆ์—… + ํ…์ŠคํŠธ 3๋‹จ์–ด ์ด๋‚ด -- ์ œ๋ชฉ: 40์ž ์ด๋‚ด, ์ˆซ์ž + ๊ฒฐ๊ณผ + ํƒ€๊ฒŸ -- ์˜ˆ: "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ 30๋ถ„โ†’3์ดˆ๋กœ ์ค„์ธ ๋ฒ•" - -**2. ์ฒซ 30์ดˆ (Retention ๊ฒฐ์ •)** -โš ๏ธ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ์ƒ์กด ๊ตฌ๊ฐ„ -- 0-5์ดˆ: ์ถฉ๊ฒฉ/์งˆ๋ฌธ์œผ๋กœ ์‹œ์ž‘ (์ธ์‚ฌ X) -- 5-15์ดˆ: ์ฆ‰์‹œ ๊ฐ€์น˜ ์ œ์‹œ (๊ตฌ๋… ์š”์ฒญ X) -- 15-25์ดˆ: ์ฝ˜ํ…์ธ  ๋กœ๋“œ๋งต ์ œ์‹œ -- 25-30์ดˆ: ๊ฐ์ • ํ›… (๊ถ๊ธˆ์ฆ/๊ณต๊ฐ) - -**3. ํ‰๊ท  ์‹œ์ฒญ ์ง€์†๋ฅ  (AVD)** -- ๋ชฉํ‘œ: 50%+ (10๋ถ„ ์˜์ƒ โ†’ 5๋ถ„ ์‹œ์ฒญ) -- 3๋ถ„/5๋ถ„/7๋ถ„ ๋งˆ๋‹ค retention hook ์‚ฝ์ž… -- ์˜ˆ: "โš ๏ธ ๋‹ค์Œ ๋‚ด์šฉ ๋†“์น˜๋ฉด ์†ํ•ด" - -**4. ์„ธ์…˜ ์‹œ๊ฐ„** -- ์žฌ์ƒ๋ชฉ๋ก ํ™œ์šฉ -- ๋ ํ™”๋ฉด (End Screen)์— ๋‹ค์Œ ์˜์ƒ ์œ ๋„ -- "์ด๊ฒƒ๋„ ๋ณด์„ธ์š”" ์นด๋“œ ์‚ฝ์ž… - -**5. ์—…๋กœ๋“œ ์ตœ์  ์‹œ๊ฐ„** -- ํƒ€๊ฒŸ ์‹œ์ฒญ ์‹œ๊ฐ„๋Œ€ 2-3์‹œ๊ฐ„ ์ „ -- ์ง์žฅ์ธ ํƒ€๊ฒŸ: ๋ชฉ/๊ธˆ์š”์ผ 18:00 ์—…๋กœ๋“œ (ํ‡ด๊ทผ ํ›„ ์‹œ์ฒญ) -- ์ฃผ๋ถ€ ํƒ€๊ฒŸ: ์›”/์ˆ˜์š”์ผ 14:00 ์—…๋กœ๋“œ (์˜คํ›„ ์‹œ๊ฐ„) - -**6. ํ•ด์‹œํƒœ๊ทธ & ์ฑ•ํ„ฐ** -- ํ•ด์‹œํƒœ๊ทธ 3๊ฐœ (๋„ˆ๋ฌด ๋งŽ์œผ๋ฉด ์—ญํšจ๊ณผ) -- ์ฑ•ํ„ฐ 5-7๊ฐœ (ํƒ€์ž„๋ผ์ธ ๋ถ„ํ• ) - -**์„ฑ๊ณผ ์ง€ํ‘œ**: -- CTR: 8%+ (๋ฐ”์ด๋Ÿด ๊ฐ€๋Šฅ) -- AVD: 50%+ -- ๊ตฌ๋… ์ „ํ™˜์œจ: 2%+ - - -### ์ธ์Šคํƒ€๊ทธ๋žจ (Instagram) -**์•Œ๊ณ ๋ฆฌ์ฆ˜ ํ•ต์‹ฌ**: Engagement (์ข‹์•„์š”/๋Œ“๊ธ€/์ €์žฅ) ร— Relationship ร— Timeliness - -#### ๋ฆด์Šค ์ตœ์ ํ™” - -**1. ์ฒซ 3์ดˆ ๋ฒ•์น™** -- ์Šคํฌ๋กค ๋ฐฉ์ง€: ์ฆ‰์‹œ ์‹œ๊ฐ์  ์ถฉ๊ฒฉ -- ํ…์ŠคํŠธ ์˜ค๋ฒ„๋ ˆ์ด: ํฐ ๊ธ€์”จ (๋ชจ๋ฐ”์ผ ๊ฐ€๋…์„ฑ) -- ์Œ์•…: ํŠธ๋ Œ๋”ฉ ์‚ฌ์šด๋“œ ์‚ฌ์šฉ (๊ฒ€์ƒ‰ ์šฉ์ด) - -**2. ๊ธธ์ด** -- ์ตœ์ : 7-15์ดˆ (์™„์ฃผ์œจ ๋†’์Œ) -- ์ตœ๋Œ€: 30์ดˆ (๊ธด ๊ฑด ์œ ํŠœ๋ธŒ๋กœ) - -**3. ํ•ด์‹œํƒœ๊ทธ ์ „๋žต** -- ์ด 15-20๊ฐœ -- ๋Œ€ํ˜• (100๋งŒ+): 2๊ฐœ - #ํ…Œ๋‹ˆ์Šค #์šด๋™ -- ์ค‘ํ˜• (10-50๋งŒ): 5๊ฐœ - #ํ…Œ๋‹ˆ์Šค๋ ˆ์Šจ #ํ…Œ๋‹ˆ์Šค๋™ํ˜ธํšŒ -- ์†Œํ˜• (1-5๋งŒ): 8๊ฐœ - #ํ…Œ๋ฆฐ์ด #์ฃผ๋งํ…Œ๋‹ˆ์Šค -- ๋‹ˆ์น˜ (<1๋งŒ): 5๊ฐœ - #์„œ์šธํ…Œ๋‹ˆ์Šค์ฝ”ํŠธ #์ฝ”ํŠธ์˜ˆ์•ฝ - -**4. ์Šคํ† ๋ฆฌ ํ™œ์šฉ** -- ํ•˜๋ฃจ 5-10๊ฐœ ์—…๋กœ๋“œ (์•Œ๊ณ ๋ฆฌ์ฆ˜ ๋ถ€์ŠคํŠธ) -- ์Šคํ‹ฐ์ปค ์‚ฌ์šฉ (ํˆฌํ‘œ/์งˆ๋ฌธ/ํ€ด์ฆˆ) -- ํ•˜์ด๋ผ์ดํŠธ๋กœ FAQ/๊ฐ€์ด๋“œ ์ •๋ฆฌ - -**5. ์บ๋Ÿฌ์…€ ์ €์žฅ๋ฅ ** -- ๋งˆ์ง€๋ง‰ ์Šฌ๋ผ์ด๋“œ์— "์ €์žฅํ•ด์„œ ๋‚˜์ค‘์— ๋ณด์„ธ์š”" -- ์ฒดํฌ๋ฆฌ์ŠคํŠธ/๊ฐ€์ด๋“œ ํ˜•์‹ (์ €์žฅ ์œ ๋„) - -**6. ์—…๋กœ๋“œ ์ตœ์  ์‹œ๊ฐ„** -- ์ถœํ‡ด๊ทผ ์‹œ๊ฐ„: 07:00-09:00, 18:00-20:00 -- ์ ์‹ฌ์‹œ๊ฐ„: 12:00-13:00 -- ์ฃผ๋ง: 10:00-12:00 (๋ธŒ๋Ÿฐ์น˜ ํƒ€์ž„) - -**์„ฑ๊ณผ ์ง€ํ‘œ**: -- ๋„๋‹ฌ๋ฅ : ํŒ”๋กœ์›Œ์˜ 30%+ -- ์ €์žฅ๋ฅ : 5%+ -- ํ”„๋กœํ•„ ํด๋ฆญ๋ฅ : 2%+ - - -### ๋„ค์ด๋ฒ„ ๋ธ”๋กœ๊ทธ (Naver Blog) -**์•Œ๊ณ ๋ฆฌ์ฆ˜ ํ•ต์‹ฌ**: SEO (ํ‚ค์›Œ๋“œ) ร— ์ฒด๋ฅ˜ ์‹œ๊ฐ„ ร— ์ด์›ƒ ์ˆ˜ ร— ๋ฐฉ๋ฌธ์ž ์ˆ˜ - -#### SEO ์ตœ์ ํ™” - -**1. ํ‚ค์›Œ๋“œ ์ „๋žต** -- ๋ฉ”์ธ ํ‚ค์›Œ๋“œ: ์ œ๋ชฉ์— 1ํšŒ, ๋ณธ๋ฌธ์— 3-5ํšŒ -- ๋กฑํ…Œ์ผ ํ‚ค์›Œ๋“œ: "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ๋ฐฉ๋ฒ•" -- LSI ํ‚ค์›Œ๋“œ: ๊ด€๋ จ ๊ฒ€์ƒ‰์–ด (์„œ์šธ, ํ• ์ธ, ์‹œ๊ฐ„) - -**2. ์ œ๋ชฉ ๊ณต์‹** -- ํŒจํ„ด: [ํ‚ค์›Œ๋“œ] + [์ˆซ์ž/ํ˜•์šฉ์‚ฌ] + [ํ˜œํƒ] -- ์˜ˆ: "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ๋ฐฉ๋ฒ• ์ด์ •๋ฆฌ (2025๋…„ ์ตœ์‹ )" -- ๊ธธ์ด: 25-30์ž (๋ชจ๋ฐ”์ผ ๋…ธ์ถœ ์ตœ์ ) - -**3. ๋ณธ๋ฌธ ๊ตฌ์กฐ** -- ์„œ๋ก : ๊ณต๊ฐ + ๋ฌธ์ œ ์ œ๊ธฐ (300์ž) -- ๋ณธ๋ก : ๋‹จ๊ณ„๋ณ„ ์†”๋ฃจ์…˜ + ์Šคํฌ๋ฆฐ์ƒท (1,500์ž) -- ๊ฒฐ๋ก : ์š”์•ฝ + CTA (200์ž) -- ์ด 2,000-3,000์ž (์ฒด๋ฅ˜ ์‹œ๊ฐ„ 3๋ถ„+ ์œ ๋„) - -**4. ์ด๋ฏธ์ง€ ์ตœ์ ํ™”** -- ๊ฐœ์ˆ˜: 7-10์žฅ -- ํŒŒ์ผ๋ช…: "ํ…Œ๋‹ˆ์Šค-์ฝ”ํŠธ-์˜ˆ์•ฝ-๋ฐฉ๋ฒ•.jpg" (SEO) -- Alt ํ…์ŠคํŠธ: ํ‚ค์›Œ๋“œ ํฌํ•จ -- ์„ธ๋กœ ์ด๋ฏธ์ง€ ์„ ํ˜ธ (๋ชจ๋ฐ”์ผ ์ตœ์ ) - -**5. ๋‚ด๋ถ€ ๋งํฌ** -- ๋‚ด ๋‹ค๋ฅธ ํฌ์ŠคํŠธ 2-3๊ฐœ ๋งํฌ -- ์ฒด๋ฅ˜ ์‹œ๊ฐ„ ์ฆ๊ฐ€ โ†’ ๊ฒ€์ƒ‰ ์ˆœ์œ„ ์ƒ์Šน - -**6. C-Rank ์ „๋žต** -- ๊ฒฝ์Ÿ ๋‚ฎ์€ ํ‚ค์›Œ๋“œ๋กœ ์‹œ์ž‘ -- ์ƒ์œ„ ๋…ธ์ถœ ํ›„ ์ƒ์œ„ ํ‚ค์›Œ๋“œ ๋„์ „ -- ์˜ˆ: "XX์ง€์—ญ ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ" โ†’ "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ" - -**์„ฑ๊ณผ ์ง€ํ‘œ**: -- ๊ฒ€์ƒ‰ ์œ ์ž…: 50%+ -- ์ฒด๋ฅ˜ ์‹œ๊ฐ„: 3๋ถ„+ -- ์ด์›ƒ ์ถ”๊ฐ€: ์ฃผ 5๋ช…+ - - -### ๋„ค์ด๋ฒ„ ์นดํŽ˜ (Naver Cafe) -**์•Œ๊ณ ๋ฆฌ์ฆ˜ ํ•ต์‹ฌ**: ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ทœ์น™ ์ค€์ˆ˜ ร— ๊ฒŒ์‹œ๊ธ€ ํ’ˆ์งˆ ร— ํšŒ์› ์ฐธ์—ฌ - -#### ์ปค๋ฎค๋‹ˆํ‹ฐ ๋งˆ์ผ€ํŒ… - -**1. ๊ฐ€์ž… ์ „๋žต** -- ํƒ€๊ฒŸ ์นดํŽ˜ 10-20๊ฐœ ๊ฐ€์ž… -- ํ™œ๋™ 1์ฃผ์ผ ํ›„ ๊ฒŒ์‹œ (์‹ ๋ขฐ ๊ตฌ์ถ•) -- ํ”„๋กœํ•„: ์ „๋ฌธ์„ฑ ์–ดํ•„ (๊ด‘๊ณ  ์•„๋‹˜) - -**2. ๊ฒŒ์‹œ๊ธ€ ์ „๋žต** -- ๊ด‘๊ณ  ๊ธˆ์ง€ โ†’ ์ง„์งœ ๊ฒฝํ—˜๋‹ด -- ์ œ๋ชฉ: ์งˆ๋ฌธํ˜• OR ๊ณต๊ฐํ˜• -- ์˜ˆ: "[ํ›„๊ธฐ] ๋™ํ˜ธํšŒ ์˜ˆ์•ฝ ๊ด€๋ฆฌ ์ด๋ ‡๊ฒŒ ํ•ด๊ฒฐ" -- ๋ณธ๋ฌธ: ๋ฌธ์ œ โ†’ ์‹œ๋„ โ†’ ํ•ด๊ฒฐ โ†’ ๊ฒฐ๊ณผ - -**3. ๋Œ“๊ธ€ ์ฐธ์—ฌ** -- ์งˆ๋ฌธ ๊ธ€์— ๋จผ์ € ๋‹ต๋ณ€ (Give First) -- ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ œํ’ˆ ์–ธ๊ธ‰ -- ๋งํฌ๋Š” DM์œผ๋กœ (๋Œ“๊ธ€ X) - -**4. ์‹ ๋ขฐ ๊ตฌ์ถ•** -- 2-3์ฃผ ๊พธ์ค€ํžˆ ํ™œ๋™ -- ์œ ์šฉํ•œ ์ •๋ณด ๊ณต์œ  -- ๋งค๋‹ˆ์ €์™€ ๊ด€๊ณ„ ํ˜•์„ฑ - -**์„ฑ๊ณผ ์ง€ํ‘œ**: -- ๊ฒŒ์‹œ๊ธ€ ์กฐํšŒ์ˆ˜: 500+ -- DM ๋ฌธ์˜: 5+ -- ์‹ค์ œ ์ „ํ™˜: 3+ - - -### ๋ธ”๋ผ์ธ๋“œ (Blind) -**์•Œ๊ณ ๋ฆฌ์ฆ˜ ํ•ต์‹ฌ**: ๊ณต๊ฐ ์ˆ˜ ร— ๋Œ“๊ธ€ ์ˆ˜ ร— ์‹ ๊ณ  ํšŒํ”ผ - -#### ์ง์žฅ์ธ ์ปค๋ฎค๋‹ˆํ‹ฐ ์ „๋žต - -**1. ๊ฒŒ์‹œ ์ „๋žต** -- ๊ฒŒ์‹œํŒ: "์ง์žฅ ์ƒํ™œ", "์ด์ง/์ปค๋ฆฌ์–ด" -- ํ†ค: ๋™๋ฃŒ์—๊ฒŒ ๋งํ•˜๋“ฏ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ -- ๊ธˆ์ง€: ์ง์ ‘์  ๊ด‘๊ณ , ๋งํฌ ๋„๋ฐฐ - -**2. ์ œ๋ชฉ** -- ๊ณต๊ฐํ˜•: "OO ๋งก์•˜๋‹ค๊ฐ€ ํ‡ด๊ทผ ๋Šฆ์–ด๋ณธ ์  ์žˆ๋‚˜์š”?" -- ์งˆ๋ฌธํ˜•: "OO ์—…๋ฌด ํšจ์œจํ™” ์–ด๋–ป๊ฒŒ ํ•˜์‹œ๋‚˜์š”?" - -**3. ๋ณธ๋ฌธ** -- ์ง„์งœ ๊ณ ๋ฏผ ๊ณต์œ  -- ํ•ด๊ฒฐ ๋ฐฉ๋ฒ• ์–ธ๊ธ‰ (์ œํ’ˆ์€ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ) -- ๋งˆ์ง€๋ง‰์— ์งˆ๋ฌธ์œผ๋กœ ๋งˆ๋ฌด๋ฆฌ - -**4. ๋Œ“๊ธ€ ๊ด€๋ฆฌ** -- ์งˆ๋ฌธ์— ์„ฑ์‹คํžˆ ๋‹ต๋ณ€ -- ๊ด‘๊ณ  ๋…ผ๋ž€ ์‹œ "๊ด‘๊ณ  ์•„๋‹ˆ๊ณ  ์ง„์งœ ์จ๋ณธ ํ›„๊ธฐ" - -**์„ฑ๊ณผ ์ง€ํ‘œ**: -- ๊ณต๊ฐ ์ˆ˜: 10+ -- ๋Œ“๊ธ€ ์ฐธ์—ฌ: 5+ -- DM ๋ฌธ์˜: 3+ - - -### ์œ ํŠœ๋ธŒ ์‡ผ์ธ  (YouTube Shorts) -**์•Œ๊ณ ๋ฆฌ์ฆ˜ ํ•ต์‹ฌ**: ์™„์ฃผ์œจ ร— ๋ฆฌํ”Œ๋ ˆ์ด ร— ๊ณต์œ  - -#### ์‡ผ์ธ  ์ตœ์ ํ™” - -**1. ๊ธธ์ด** -- ์ตœ์ : 15-30์ดˆ (์™„์ฃผ์œจ ์ตœ๋Œ€) -- ์ตœ๋Œ€: 60์ดˆ - -**2. Hook (์ฒซ 3์ดˆ)** -- ํ…์ŠคํŠธ: "์ด๊ฑฐ ๋ชจ๋ฅด๋ฉด ์†ํ•ด" -- ๋น„์ฃผ์–ผ: ๊ทน์  Before/After -- ์Œ์•…: ๊ธด์žฅ๊ฐ/๋ฆฌ๋“ฌ๊ฐ - -**3. ์ž๋ง‰ ํ•„์ˆ˜** -- 85% ๋ฌด์Œ ์‹œ์ฒญ -- ํฐ ๊ธ€์”จ (๋ชจ๋ฐ”์ผ ๊ฐ€๋…์„ฑ) -- ์ƒ‰์ƒ ๋Œ€๋น„ (ํฐ ๊ธ€์”จ + ๊ฒ€์€ ํ…Œ๋‘๋ฆฌ) - -**4. CTA ์œ„์น˜** -- ๋งˆ์ง€๋ง‰ 3์ดˆ: "์ž์„ธํ•œ ๋‚ด์šฉ์€ ๊ณ ์ • ๋Œ“๊ธ€" -- ๋Œ“๊ธ€์— ๋งํฌ (๋ฐ”์ด์˜ค ์•„๋‹˜) - -**์„ฑ๊ณผ ์ง€ํ‘œ**: -- ์™„์ฃผ์œจ: 70%+ -- ์กฐํšŒ์ˆ˜: 1,000+ (48์‹œ๊ฐ„ ๋‚ด) -- ๊ตฌ๋… ์ „ํ™˜: 1%+ -``` - -### 2. Channel-Specific Content Adaptation - -```markdown -## Same Message, Different Packaging - -### Core Message (๊ณตํ†ต) -"ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ 30๋ถ„ โ†’ 3์ดˆ๋กœ ๋‹จ์ถ•" - -### ์œ ํŠœ๋ธŒ ๋ฒ„์ „ (10๋ถ„) -**์ œ๋ชฉ**: "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ 30๋ถ„ ๊ฑธ๋ฆฌ๋Š” ์‚ฌ๋žŒ vs 3์ดˆ ๋๋‚ด๋Š” ์‚ฌ๋žŒ ์ฐจ์ด" - -**์ธ๋„ค์ผ**: -- Before: ๐Ÿ˜ค (์ „ํ™” ํ†ตํ™” ์ค‘ ์งœ์ฆ๋‚œ ํ‘œ์ •) -- After: ๐Ÿ˜„ (ํฐ ๋“ค๊ณ  ์›ƒ๋Š” ํ‘œ์ •) -- ํ…์ŠคํŠธ: "30๋ถ„ vs 3์ดˆ" - -**์Šคํฌ๋ฆฝํŠธ ๊ตฌ์กฐ**: -0:00 - Hook: "๋งค์ฃผ ํ† ์š”์ผ ์•„์นจ 7์‹œ์— ์ผ์–ด๋‚˜์„œ 5๊ฐœ ์ฝ”ํŠธ์— ์ „ํ™”ํ•˜๋˜ ์ œ๊ฐ€..." -0:30 - Problem: ๊ธฐ์กด ์˜ˆ์•ฝ์˜ 3๊ฐ€์ง€ ๋ฌธ์ œ -2:00 - Discovery: ์ด ์•ฑ์„ ์•Œ๊ฒŒ ๋œ ๊ณ„๊ธฐ -4:00 - Demo: ์‹ค์ œ ์‚ฌ์šฉ ํ™”๋ฉด -7:00 - Result: 4์ฃผ ์‚ฌ์šฉ ํ›„๊ธฐ -9:00 - CTA: ์ฒซ ์˜ˆ์•ฝ ํ• ์ธ - - -### ์ธ์Šคํƒ€ ๋ฆด์Šค ๋ฒ„์ „ (15์ดˆ) -**Hook**: "์ฃผ๋ง๋งˆ๋‹ค ์ด๋Ÿฌ์‹œ์ฃ ?" - -**ํ™”๋ฉด**: -[0-3์ดˆ] Before: ์ „ํ™”๊ธฐ ๋“ค๊ณ  ๋Œ€๊ธฐ ์ค‘ (โฐ 30๋ถ„ ํ…์ŠคํŠธ) -[4-6์ดˆ] Transition: ํ™”๋ฉด ์ „ํ™˜ ์ดํŽ™ํŠธ -[7-12์ดˆ] After: ์•ฑ์œผ๋กœ ํƒญํƒญํƒญ (โšก 3์ดˆ ํ…์ŠคํŠธ) -[13-15์ดˆ] CTA: "๋งํฌ๋Š” ๋ฐ”์ด์˜ค์—" - -**์Œ์•…**: ํŠธ๋ Œ๋”ฉ ์‚ฌ์šด๋“œ (๋น ๋ฅธ ํ…œํฌ) - -**ํ•ด์‹œํƒœ๊ทธ**: #ํ…Œ๋‹ˆ์Šค #ํ…Œ๋ฆฐ์ด #์ฝ”ํŠธ์˜ˆ์•ฝ #๊ฟ€ํŒ #์šด๋™ - - -### ๋„ค์ด๋ฒ„ ๋ธ”๋กœ๊ทธ ๋ฒ„์ „ (2,500์ž) -**์ œ๋ชฉ**: "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ๋ฐฉ๋ฒ• ์ด์ •๋ฆฌ (2025๋…„ ์ตœ์‹ ) - ํ• ์ธ ๋ฐ›๋Š” ๋ฒ•๊นŒ์ง€" - -**๋ชฉ์ฐจ**: -1. ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ 3๊ฐ€์ง€ ๋ฐฉ๋ฒ• ๋น„๊ต -2. ์ „ํ™” ์˜ˆ์•ฝ vs ์•ฑ ์˜ˆ์•ฝ ์žฅ๋‹จ์  -3. ์ถ”์ฒœ ์˜ˆ์•ฝ ์•ฑ Top 3 (๊ฐ๊ด€์  ๋น„๊ต) -4. [OO ์•ฑ] ์‚ฌ์šฉ ๊ฐ€์ด๋“œ (์Šคํฌ๋ฆฐ์ƒท) -5. ํ• ์ธ๋ฐ›๋Š” ๊ฟ€ํŒ 3๊ฐ€์ง€ -6. ์ž์ฃผ ๋ฌป๋Š” ์งˆ๋ฌธ (FAQ) - -**SEO ํ‚ค์›Œ๋“œ** (๋ณธ๋ฌธ 5ํšŒ ์‚ฝ์ž…): -- ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ -- ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ํ• ์ธ -- ์„œ์šธ ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ - - -### ๋„ค์ด๋ฒ„ ์นดํŽ˜ ๋ฒ„์ „ (800์ž) -**์ œ๋ชฉ**: "[ํ›„๊ธฐ] ๋™ํ˜ธํšŒ ์˜ˆ์•ฝ ๊ด€๋ฆฌ ์ด๋ ‡๊ฒŒ ํ•ด๊ฒฐํ–ˆ์–ด์š”" - -**๋ณธ๋ฌธ**: -``` -์•ˆ๋…•ํ•˜์„ธ์š”, 25๋ช… ๋™ํ˜ธํšŒ ์šด์˜ ์ค‘์ธ ํšŒ์›์ž…๋‹ˆ๋‹ค. - -[๋ฌธ์ œ] -๋งค์ฃผ ํ† ์š”์ผ ์ฝ”ํŠธ ์˜ˆ์•ฝ์ด ์ œ์ผ ํฐ ์ŠคํŠธ๋ ˆ์Šค์˜€์–ด์š”. -- 5๊ฐœ ์ฝ”ํŠธ ์ „ํ™” (30๋ถ„) -- ํšŒ์›๋“ค ์ผ์ • ์กฐ์œจ (์นดํ†ก 100ํ†ต) -- ์˜ˆ์•ฝ ์‹คํŒจํ•˜๋ฉด ์š•๋จน์Œ - -[ํ•ด๊ฒฐ] -OO ์•ฑ ์จ๋ดค๋Š”๋ฐ ์ง„์งœ ํŽธํ•˜๋”๋ผ๊ณ ์š”. -(๊ด‘๊ณ  ์•„๋‹ˆ๊ณ  4์ฃผ ์จ๋ณธ ์ง„์งœ ํ›„๊ธฐ) - -[ํšจ๊ณผ] -- ์˜ˆ์•ฝ ์‹œ๊ฐ„: 30๋ถ„ โ†’ 3๋ถ„ -- ํšŒ์› ๋งŒ์กฑ๋„ UP -- ์ž๋™ ํ• ์ธ 30% (ํšŒ๋น„ ์ ˆ๊ฐ) - -ํ˜น์‹œ ๋น„์Šทํ•œ ๊ณ ๋ฏผ ์žˆ์œผ์‹  ๋ถ„๋“ค ์ฐธ๊ณ ํ•˜์„ธ์š”! -``` - -**ํ†ค**: ๋™๋ฃŒ์—๊ฒŒ ๋งํ•˜๋“ฏ, ๊ด‘๊ณ  ์•„๋‹˜ ๊ฐ•์กฐ - - -### ๋ธ”๋ผ์ธ๋“œ ๋ฒ„์ „ (500์ž) -**์ œ๋ชฉ**: "๋™์•„๋ฆฌ ๊ฐ„์‚ฌ ๋งก์•˜๋‹ค๊ฐ€ ์˜ˆ์•ฝ ์—…๋ฌด๋กœ ์ŠคํŠธ๋ ˆ์Šค ๋ฐ›๋Š” ์‚ฌ๋žŒ?" - -**๋ณธ๋ฌธ**: -``` -์ง์žฅ ํ…Œ๋‹ˆ์Šค ๋™์•„๋ฆฌ ๊ฐ„์‚ฌ ๋งก์•˜๋Š”๋ฐ -๋ถ„๊ธฐ๋ณ„ ์ฝ”ํŠธ ์˜ˆ์•ฝ์ด ์—…๋ฌด๋ณด๋‹ค ํž˜๋“ญ๋‹ˆ๋‹ค ใ… ใ…  - -์ „ํ™” 10ํ†ต + ์—‘์…€ ์ •๋ฆฌ + ์ž…๊ธˆ ํ™•์ธ... -ํ‡ด๊ทผ ํ›„ 2์‹œ๊ฐ„ ๋‚ ๋ฆฌ๋Š” ์ค‘ - -ํ˜น์‹œ ํšจ์œจ์ ์œผ๋กœ ํ•˜๋Š” ๋ฒ• ์•„์‹œ๋Š” ๋ถ„? - -[์ถ”๊ฐ€] -๋Œ“๊ธ€๋กœ OO ์•ฑ ์ถ”์ฒœ ๋ฐ›์•„์„œ ์จ๋ดค๋Š”๋ฐ -์ง„์งœ 10๋ถ„ ๋งŒ์— ๋๋‚˜๋„ค์š”... ์ง„์ž‘ ์“ธ๊ฑธ - -๋งํฌ ๊ถ๊ธˆํ•˜์‹  ๋ถ„ DM ์ฃผ์„ธ์š” -(ํšŒ์‚ฌ ์ •๋ณด ๊ณต๊ฐœ ์•ˆ ๋ผ์„œ ์—ฌ๊ธฐ ๋ชป ๋‚จ๊น€) -``` - -**์ „๋žต**: ๊ณ ๋ฏผ ๊ณต์œ  โ†’ ๋Œ“๊ธ€๋กœ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ํ•ด๊ฒฐ - - -### ์œ ํŠœ๋ธŒ ์‡ผ์ธ  ๋ฒ„์ „ (30์ดˆ) -**์ž๋ง‰ (ํฐ ๊ธ€์”จ)**: -[0-5์ดˆ] "๋งค์ฃผ ์ด๋Ÿฌ์‹œ๋Š” ๋ถ„?" -[6-10์ดˆ] ์ „ํ™” ์˜ˆ์•ฝ ์žฅ๋ฉด (30๋ถ„ โฐ) -[11-15์ดˆ] "์ด์ œ ์ด๋ ‡๊ฒŒ ํ•˜์„ธ์š”" -[16-25์ดˆ] ์•ฑ ์˜ˆ์•ฝ ์žฅ๋ฉด (3์ดˆ โšก) -[26-30์ดˆ] "์ž์„ธํ•œ ๊ฑด ๊ณ ์ • ๋Œ“๊ธ€" - -**๊ณ ์ • ๋Œ“๊ธ€**: "์•ฑ ์ด๋ฆ„: OO / ์ฒซ ์˜ˆ์•ฝ 30% ํ• ์ธ ์ฝ”๋“œ: SHORTS2025" -``` - -### 3. Channel Performance Dashboard - -```markdown -## Weekly Performance Tracking - -### ์ฃผ๊ฐ„ ์ฒดํฌ๋ฆฌ์ŠคํŠธ - -#### ์œ ํŠœ๋ธŒ -- [ ] CTR: 8% ์ด์ƒ ์œ ์ง€ -- [ ] AVD: 50% ์ด์ƒ ์œ ์ง€ -- [ ] ๊ตฌ๋… ์ „ํ™˜์œจ: 2% ์ด์ƒ -- [ ] ๋Œ“๊ธ€ 10๊ฐœ ์ด์ƒ ๋‹ฌ๋ฆผ -- [ ] ์—…๋กœ๋“œ ์‹œ๊ฐ„ ์ตœ์ ํ™” ํ™•์ธ - -**Pivot Signal**: -- CTR < 5%: ์ธ๋„ค์ผ/์ œ๋ชฉ A/B ํ…Œ์ŠคํŠธ -- AVD < 40%: ์ฒซ 30์ดˆ ๊ฐœ์„  -- ๊ตฌ๋… < 1%: CTA ์œ„์น˜ ๋ณ€๊ฒฝ - - -#### ์ธ์Šคํƒ€๊ทธ๋žจ -- [ ] ๋„๋‹ฌ๋ฅ : ํŒ”๋กœ์›Œ 30% ์ด์ƒ -- [ ] ์ €์žฅ๋ฅ : 5% ์ด์ƒ -- [ ] ํ”„๋กœํ•„ ํด๋ฆญ: 2% ์ด์ƒ -- [ ] ์Šคํ† ๋ฆฌ 10๊ฐœ ์ด์ƒ ์—…๋กœ๋“œ -- [ ] ํ•ด์‹œํƒœ๊ทธ 15๊ฐœ ์ตœ์ ํ™” - -**Pivot Signal**: -- ๋„๋‹ฌ๋ฅ  < 20%: ํ•ด์‹œํƒœ๊ทธ ๋ณ€๊ฒฝ -- ์ €์žฅ๋ฅ  < 2%: ์ฝ˜ํ…์ธ  ํ˜•์‹ ๋ณ€๊ฒฝ (์บ๋Ÿฌ์…€๋กœ) -- ํด๋ฆญ < 1%: ๋ฐ”์ด์˜ค CTA ๊ฐœ์„  - - -#### ๋„ค์ด๋ฒ„ ๋ธ”๋กœ๊ทธ -- [ ] ๊ฒ€์ƒ‰ ์œ ์ž…: 50% ์ด์ƒ -- [ ] ์ฒด๋ฅ˜ ์‹œ๊ฐ„: 3๋ถ„ ์ด์ƒ -- [ ] ์ด์›ƒ ์ถ”๊ฐ€: ์ฃผ 5๋ช… -- [ ] ๋Œ“๊ธ€: 3๊ฐœ ์ด์ƒ -- [ ] C-Rank ์ƒ์Šน ํ™•์ธ - -**Pivot Signal**: -- ๊ฒ€์ƒ‰ < 30%: ํ‚ค์›Œ๋“œ ์žฌ์„ ์ • -- ์ฒด๋ฅ˜ < 2๋ถ„: ๋ณธ๋ฌธ ๊ตฌ์กฐ ๊ฐœ์„  -- ์ด์›ƒ < 2๋ช…: ๋‚ด๋ถ€ ๋งํฌ ๊ฐ•ํ™” - - -#### ์ปค๋ฎค๋‹ˆํ‹ฐ (์นดํŽ˜/๋ธ”๋ผ์ธ๋“œ) -- [ ] ๊ฒŒ์‹œ๊ธ€ ์กฐํšŒ์ˆ˜: 500+ -- [ ] DM ๋ฌธ์˜: 5+ -- [ ] ๋Œ“๊ธ€ ์ฐธ์—ฌ: 10+ -- [ ] ์‹ ๊ณ  ์—†์Œ -- [ ] ์‹ ๋ขฐ ๊ตฌ์ถ• (๋‹ต๋ณ€ ํ™œ๋™) - -**Pivot Signal**: -- ์กฐํšŒ < 200: ์ œ๋ชฉ ๊ฐœ์„  -- ๋ฌธ์˜ < 2: ๋ณธ๋ฌธ CTA ๊ฐœ์„  -- ์‹ ๊ณ  ๋ฐœ์ƒ: ํ†ค ์กฐ์ • (๋œ ๊ด‘๊ณ ์Šค๋Ÿฝ๊ฒŒ) -``` - ---- - -## Output Files - -### ์ƒ์„ฑ๋  ํŒŒ์ผ๋“ค: - -1. **`docs/market/channel-playbook.md`** - - ์ฑ„๋„๋ณ„ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ๋ถ„์„ - - ์ตœ์ ํ™” ์ฒดํฌ๋ฆฌ์ŠคํŠธ - - ์„ฑ๊ณผ ์ง€ํ‘œ ๋ฐ Pivot ๊ธฐ์ค€ - -2. **`docs/market/content-adaptation-guide.md`** - - ๋™์ผ ๋ฉ”์‹œ์ง€์˜ ์ฑ„๋„๋ณ„ ๋ณ€์ฃผ - - ํฌ๋งท๋ณ„ ์˜ˆ์‹œ - - ํ†ค์•ค๋งค๋„ˆ ๊ฐ€์ด๋“œ - -3. **`docs/market/performance-dashboard.md`** - - ์ฃผ๊ฐ„ ์„ฑ๊ณผ ํŠธ๋ž˜ํ‚น ํ…œํ”Œ๋ฆฟ - - KPI ๋ฐ ๋ชฉํ‘œ ์„ค์ • - - ๊ฐœ์„  ์•ก์…˜ ํ”Œ๋žœ - ---- - -## Integration Points - -### ๋‹ค๋ฅธ ๋ช…๋ น์–ด์™€์˜ ์—ฐ๊ณ„: - -- **From `/market.contents`**: ์ฝ˜ํ…์ธ  โ†’ ์ฑ„๋„๋ณ„ ์ตœ์ ํ™” -- **To `/market.communicate`**: ์„ฑ๊ณผ ์ข‹์€ ์ฑ„๋„ โ†’ ๋ฐ”์ด๋Ÿด ์ „๋žต -- **Feedback to `/market.customer`**: ์ฑ„๋„ ์„ฑ๊ณผ โ†’ ํƒ€๊ฒŸ ์žฌ์กฐ์ • - ---- - -## Key Principles - -### Channel Optimization: - -1. **Platform Native**: ๊ฐ ์ฑ„๋„์˜ ์–ธ์–ด๋กœ ๋งํ•˜๊ธฐ -2. **Algorithm First**: ์‚ฌ์šฉ์ž ์ „์— ์•Œ๊ณ ๋ฆฌ์ฆ˜ ํ†ต๊ณผ -3. **Test & Iterate**: 2์ฃผ๋งˆ๋‹ค A/B ํ…Œ์ŠคํŠธ -4. **Data-Driven**: ๊ฐ ๋ง๊ณ  ์ง€ํ‘œ๋กœ ๊ฒฐ์ • -5. **Consistent Voice**: ์ฑ„๋„์€ ๋‹ค๋ฅด๋˜ ๋ธŒ๋žœ๋“œ๋Š” ์ผ๊ด€ - -### Channel Anti-Patterns: - -โŒ **Copy-Paste**: ์œ ํŠœ๋ธŒ ์˜์ƒ์„ ์ธ์Šคํƒ€์— ๊ทธ๋Œ€๋กœ -โŒ **Algorithm Ignorance**: ์•Œ๊ณ ๋ฆฌ์ฆ˜ ๋ฌด์‹œํ•˜๊ณ  ์›ํ•˜๋Š” ๋Œ€๋กœ -โŒ **Vanity Metrics**: ํŒ”๋กœ์›Œ๋งŒ ๋ณด๊ณ  ์ „ํ™˜์œจ ๋ฌด์‹œ -โŒ **Impatience**: 1์ฃผ ๋งŒ์— ํŒ๋‹จ -โŒ **Over-Optimization**: ์•Œ๊ณ ๋ฆฌ์ฆ˜๋งŒ ๋ณด๊ณ  ์‚ฌ์šฉ์ž ๋ฌด์‹œ - ---- - -## Next Steps - -### ์ด ๋ช…๋ น์–ด ์‹คํ–‰ ํ›„: - -**๐Ÿ“ ๋‹ค์Œ ๋‹จ๊ณ„: `/market.communicate`** (๋ฐ”์ด๋Ÿด & ์ปค๋ฎค๋‹ˆํ‹ฐ) -- ์ฑ„๋„ ์ตœ์ ํ™” ์™„๋ฃŒ ํ›„ ๋ฐ”์ด๋Ÿด ์ „๋žต -- ์‚ฌ์šฉ์ž ์ฐธ์—ฌ ์œ ๋„ ๋ฐ ์ž…์†Œ๋ฌธ -- ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ตฌ์ถ• - ---- - -## Version - -- **Version**: 1.0.0 -- **Created**: 2025-11-20 -- **Philosophy**: "Don't fight the algorithm. Dance with it." diff --git a/.claude/commands/market.communicate.md b/.claude/commands/market.communicate.md deleted file mode 100644 index ecd4a05..0000000 --- a/.claude/commands/market.communicate.md +++ /dev/null @@ -1,738 +0,0 @@ -# market.communicate - -**๋ฐ”์ด๋Ÿด ๋งˆ์ผ€ํŒ… & ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ตฌ์ถ• ์ „๋žต ๋ช…๋ น์–ด** - ---- - -## Overview - -**This is the fourth step of the 4C Marketing Framework**: - -``` -์ €๋น„์šฉ ๋งˆ์ผ€ํŒ… 4C: -1. /market.customer โ†’ ๊ณ ๊ฐ ์„ธ๋ถ„ํ™” & ์ฑ„๋„ ์ถ”์ฒœ (๋ˆ„๊ตฌ์—๊ฒŒ, ์–ด๋””์„œ?) -2. /market.contents โ†’ ์ฝ˜ํ…์ธ  ์ „๋žต & ์žฌํ™œ์šฉ (๋ฌด์—‡์„ ๋งŒ๋“ค๊นŒ?) -3. /market.channel โ†’ ์ฑ„๋„๋ณ„ ์ตœ์ ํ™” ์ „๋žต (์–ด๋–ป๊ฒŒ ์ตœ์ ํ™”ํ• ๊นŒ?) -4. /market.communicate โ†’ ๋ฐ”์ด๋Ÿด & ์ปค๋ฎค๋‹ˆํ‹ฐ ์ „๋žต (์–ด๋–ป๊ฒŒ ํผ๋œจ๋ฆด๊นŒ?) โ† YOU ARE HERE -``` - -## Purpose - -์‚ฌ๋žŒ๋“ค์ด **์ž๋ฐœ์ ์œผ๋กœ ๊ณต์œ ํ•˜๊ณ  ์ถ”์ฒœ**ํ•˜๊ฒŒ ๋งŒ๋“ค๊ณ , -**์ถฉ์„ฑ ์ปค๋ฎค๋‹ˆํ‹ฐ**๋ฅผ ๊ตฌ์ถ•ํ•˜์—ฌ ์ง€์† ๊ฐ€๋Šฅํ•œ ์„ฑ์žฅ ์—”์ง„์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค. - -**ํ•ต์‹ฌ ์งˆ๋ฌธ**: "์–ด๋–ป๊ฒŒ ํ•˜๋ฉด ์‚ฌ๋žŒ๋“ค์ด ์•Œ์•„์„œ ์šฐ๋ฆฌ ์ œํ’ˆ์„ ํผ๋œจ๋ฆด๊นŒ?" - ---- - -## When to Use - -- `/market.channel`๋กœ ๊ธฐ๋ณธ ์ตœ์ ํ™”๋ฅผ ๋งˆ์นœ ํ›„ -- ์ดˆ๊ธฐ ๊ณ ๊ฐ 10-100๋ช…์„ ํ™•๋ณดํ•œ ํ›„ -- ๋ฐ”์ด๋Ÿด ๊ณ„์ˆ˜๋ฅผ ๋†’์ด๊ณ  ์‹ถ์„ ๋•Œ -- ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ตฌ์ถ•์ด ํ•„์š”ํ•  ๋•Œ - ---- - -## Usage - -```bash -/market.communicate -/market.communicate "focus: ๋ฐ”์ด๋Ÿด" -/market.communicate "์ปค๋ฎค๋‹ˆํ‹ฐ ๊ตฌ์ถ• ์ค‘์ " -``` - ---- - -## What I'll Do - -### 1. ๋ฐ”์ด๋Ÿด ๋ฃจํ”„ ์„ค๊ณ„ (Viral Loop) - -```markdown -## Viral Loop Framework - -### ๋ฐ”์ด๋Ÿด ๊ณ„์ˆ˜ (K-Factor) ์ดํ•ด -**๊ณต์‹**: K = i ร— c -- i (Invites): ์‚ฌ์šฉ์ž 1๋ช…์ด ์ดˆ๋Œ€ํ•˜๋Š” ํ‰๊ท  ์ธ์› -- c (Conversion): ์ดˆ๋Œ€๋ฐ›์€ ์‚ฌ๋žŒ ์ค‘ ์‹ค์ œ ๊ฐ€์ž…ํ•˜๋Š” ๋น„์œจ - -**๋ชฉํ‘œ**: K > 1 (์ž๊ฐ€ ์„ฑ์žฅ) -- K = 1.2: 100๋ช… โ†’ 120๋ช… โ†’ 144๋ช… (์„ฑ์žฅ) -- K = 0.8: 100๋ช… โ†’ 80๋ช… โ†’ 64๋ช… (์†Œ๋ฉธ) - -**Example: ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ์•ฑ** -- i = 3๋ช… (๋™ํ˜ธํšŒ ํšŒ์›์—๊ฒŒ ๊ณต์œ ) -- c = 40% (์ดˆ๋Œ€๋ฐ›์€ ์‚ฌ๋žŒ ์ค‘ ๊ฐ€์ž…) -- K = 3 ร— 0.4 = 1.2 โœ… - - -### ๋ฐ”์ด๋Ÿด ๋ฃจํ”„ 4๋‹จ๊ณ„ - -#### Stage 1: Trigger (ํŠธ๋ฆฌ๊ฑฐ - ๊ณต์œ  ๋™๊ธฐ) -"์™œ ๊ณต์œ ํ•˜๊ณ  ์‹ถ์„๊นŒ?" - -**๋‚ด์žฌ์  ๋™๊ธฐ (Intrinsic)** -- ๋„์›€์ฃผ๊ณ  ์‹ถ์–ด์„œ: "์นœ๊ตฌ๋“ค๋„ ํŽธํ•ด์งˆ ๊ฒƒ ๊ฐ™์•„" -- ์ž๋ž‘ํ•˜๊ณ  ์‹ถ์–ด์„œ: "๋‚˜ ์ด๋Ÿฐ ๊ฑฐ ์ฐพ์•˜์–ด" -- ์ •์ฒด์„ฑ ํ‘œํ˜„: "๋‚˜๋Š” ์ด๋Ÿฐ ๊ฑธ ์“ฐ๋Š” ์‚ฌ๋žŒ" - -**์™ธ์žฌ์  ๋™๊ธฐ (Extrinsic)** -- ๋ฆฌ์›Œ๋“œ: "์นœ๊ตฌ ์ดˆ๋Œ€ํ•˜๋ฉด ํ• ์ธ" -- ํ•„์š”์„ฑ: "์ดˆ๋Œ€ํ•ด์•ผ ๊ธฐ๋Šฅ ํ•ด๊ธˆ" -- ๊ฒฝ์Ÿ: "์ถ”์ฒœ ์ˆœ์œ„ 1์œ„ ๋˜๊ธฐ" - -**ํ…Œ๋‹ˆ์Šค ์•ฑ ์˜ˆ์‹œ**: -โœ… ๋‚ด์žฌ์ : "์šฐ๋ฆฌ ๋™ํ˜ธํšŒ ํšŒ์›๋“ค ํŽธํ•˜๊ฒŒ ํ•ด์ฃผ๊ณ  ์‹ถ๋‹ค" -โœ… ์™ธ์žฌ์ : "์นœ๊ตฌ ์ดˆ๋Œ€ 1๋ช…๋‹น 1ํšŒ ์˜ˆ์•ฝ ๋ฌด๋ฃŒ" - - -#### Stage 2: Sharing Mechanism (๊ณต์œ  ๋ฉ”์ปค๋‹ˆ์ฆ˜) -"์–ด๋–ป๊ฒŒ ์‰ฝ๊ฒŒ ๊ณต์œ ํ• ๊นŒ?" - -**One-Click Sharing** -- ์นดํ†ก ๊ณต์œ : "์šฐ๋ฆฌ ๋™ํ˜ธํšŒ ๋‹จํ†ก๋ฐฉ์— ๊ณต์œ " ๋ฒ„ํŠผ -- URL ๋ณต์‚ฌ: ์ž๋™์œผ๋กœ ํ• ์ธ ์ฝ”๋“œ ํฌํ•จ -- ์ธ์Šคํƒ€ ์Šคํ† ๋ฆฌ: ์˜ˆ์•ฝ ์™„๋ฃŒ ์‹œ "์Šคํ† ๋ฆฌ ๊ณต์œ " ๋ฒ„ํŠผ - -**Pre-filled Message** -``` -[์นดํ†ก ๋ฉ”์‹œ์ง€ ํ…œํ”Œ๋ฆฟ] -"๋‚˜ ์ด ์•ฑ์œผ๋กœ ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝํ•˜๋Š”๋ฐ ์ง„์งœ ํŽธํ•จ! -3์ดˆ ๋งŒ์— ์˜ˆ์•ฝ๋˜๊ณ  ์ž๋™ ํ• ์ธ๊นŒ์ง€ ๋ฐ›์•„. - -์ด ๋งํฌ๋กœ ๊ฐ€์ž…ํ•˜๋ฉด ์ฒซ ์˜ˆ์•ฝ 30% ํ• ์ธ -โ†’ [๋งํฌ + ๋‚ด ์ถ”์ฒœ ์ฝ”๋“œ]" -``` - -**Social Proof Display** -- "์ด๋ฏธ 500๋ช…์ด ์ด ์•ฑ์œผ๋กœ ์˜ˆ์•ฝํ–ˆ์–ด์š”" -- "OO๋‹˜ ์™ธ 25๋ช…์ด ์‚ฌ์šฉ ์ค‘" - - -#### Stage 3: Landing (๋žœ๋”ฉ - ์ดˆ๋Œ€๋ฐ›์€ ์‚ฌ๋žŒ ๊ฒฝํ—˜) -"์ดˆ๋Œ€๋ฐ›์€ ์‚ฌ๋žŒ์ด ๋ญ˜ ๋ณด๋‚˜?" - -**์ „์šฉ ๋žœ๋”ฉ ํŽ˜์ด์ง€** -``` -[ํ™”๋ฉด] -๐ŸŽพ OO๋‹˜์ด ์ถ”์ฒœํ•œ ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ์•ฑ - -"OO๋‹˜์ฒ˜๋Ÿผ 3์ดˆ ๋งŒ์— ์˜ˆ์•ฝํ•˜๊ณ  -์ฒซ ์˜ˆ์•ฝ 30% ํ• ์ธ๋ฐ›์œผ์„ธ์š”" - -[๋ฒ„ํŠผ] ์ง€๊ธˆ ์‹œ์ž‘ํ•˜๊ธฐ (ํ• ์ธ ์ž๋™ ์ ์šฉ) - -[ํ•˜๋‹จ] -์ด๋ฏธ 500๋ช…์ด ์‚ฌ์šฉ ์ค‘ โญโญโญโญโญ -``` - -**Trust Signal** -- ์ถ”์ฒœ์ธ ์ด๋ฆ„ ํ‘œ์‹œ (์‹ ๋ขฐ ๊ตฌ์ถ•) -- ํ• ์ธ ํ˜œํƒ ๋ช…ํ™•ํžˆ (์ฆ‰์‹œ ๊ฐ€์น˜) -- ์‚ฌํšŒ์  ์ฆ๊ฑฐ (์•ˆ์‹ฌ) - - -#### Stage 4: Hook (ํ›… - ๋‹ค์‹œ ๊ณต์œ ํ•˜๊ฒŒ ๋งŒ๋“ค๊ธฐ) -"๊ฐ€์ž…ํ•œ ์‚ฌ๋žŒ๋„ ๋˜ ๊ณต์œ ํ•˜๊ฒŒ" - -**First Use Magic Moment** -- ์ฒซ ์˜ˆ์•ฝ ์™„๋ฃŒ ์‹œ: "์นœ๊ตฌ์—๊ฒŒ๋„ ์•Œ๋ ค์ฃผ์‹œ๊ฒ ์–ด์š”?" -- ํ• ์ธ ๋ฐ›์•˜์„ ๋•Œ: "์นœ๊ตฌ๋„ 30% ํ• ์ธ ๋ฐ›๊ฒŒ ๊ณต์œ " - -**Gamification** -- ์ถ”์ฒœ ๋ฆฌ๋”๋ณด๋“œ: "์ด๋ฒˆ ๋‹ฌ Top 10 ์ถ”์ฒœ์ธ" -- ๋ฐฐ์ง€ ์‹œ์Šคํ…œ: "5๋ช… ์ดˆ๋Œ€ โ†’ ๊ณจ๋“œ ํšŒ์›" -- ๋‹จ๊ณ„๋ณ„ ๋ฆฌ์›Œ๋“œ: "3๋ช…/10๋ช…/30๋ช… ๋‹ฌ์„ฑ ์‹œ ๋ณด์ƒ" - - -### ๋ฐ”์ด๋Ÿด ์ „๋žต ์œ ํ˜• - -#### 1. Incentivized Referral (์ธ์„ผํ‹ฐ๋ธŒ ์ถ”์ฒœ) -**Dropbox ๋ชจ๋ธ**: "๋„ˆ๋„ ์ข‹๊ณ  ๋‚˜๋„ ์ข‹๊ณ " - -**Example: ํ…Œ๋‹ˆ์Šค ์•ฑ** -``` -์นœ๊ตฌ ์ดˆ๋Œ€ ํ”„๋กœ๊ทธ๋žจ: -- ์ดˆ๋Œ€ํ•œ ์‚ฌ๋žŒ: ๋ฌด๋ฃŒ ์˜ˆ์•ฝ๊ถŒ 1ํšŒ -- ์ดˆ๋Œ€๋ฐ›์€ ์‚ฌ๋žŒ: ์ฒซ ์˜ˆ์•ฝ 30% ํ• ์ธ - -์ดˆ๋Œ€ 10๋ช… ๋‹ฌ์„ฑ ์‹œ: -- 1๊ฐœ์›” ๋ฌด๋ฃŒ ํ”„๋ฆฌ๋ฏธ์—„ -``` - -**Pro**: ๋น ๋ฅธ ํ™•์‚ฐ -**Con**: ์ธ์„ผํ‹ฐ๋ธŒ ์ค‘๋… (์งˆ ๋‚ฎ์€ ์‚ฌ์šฉ์ž) - - -#### 2. Product-Driven Virality (์ œํ’ˆ ๊ธฐ๋ฐ˜ ๋ฐ”์ด๋Ÿด) -**Calendly ๋ชจ๋ธ**: "์ œํ’ˆ ์“ฐ๋ฉด ์ž๋™์œผ๋กœ ๋…ธ์ถœ" - -**Example: ํ…Œ๋‹ˆ์Šค ์•ฑ** -``` -์˜ˆ์•ฝ ํ™•์ธ ๋ฉ”์‹œ์ง€ (์นดํ†ก): -"OO ์ฝ”ํŠธ ์˜ˆ์•ฝ ์™„๋ฃŒ! ๐ŸŽพ -ํ† ์š”์ผ 10:00 / 2์ฝ”ํŠธ - -Made with [์•ฑ ์ด๋ฆ„] -โ†’ ๊ฐ„ํŽธ ์˜ˆ์•ฝ: [๋งํฌ]" -``` - -**Pro**: ์ž์—ฐ์Šค๋Ÿฌ์šด ๋…ธ์ถœ -**Con**: ๋Š๋ฆฐ ํ™•์‚ฐ - - -#### 3. Content Virality (์ฝ˜ํ…์ธ  ๋ฐ”์ด๋Ÿด) -**BuzzFeed ๋ชจ๋ธ**: "์žฌ๋ฏธ/์œ ์šฉํ•ด์„œ ๊ณต์œ " - -**Example: ํ…Œ๋‹ˆ์Šค ์•ฑ** -``` -๊ณต์œ ํ•˜๊ณ  ์‹ถ์€ ์ฝ˜ํ…์ธ : -- "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ๊ฐ€์„ฑ๋น„ ์ˆœ์œ„ Top 10" -- "์„œ์šธ ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์ง€๋„ (ํ• ์ธ ์ •๋ณด)" -- "๋™ํ˜ธํšŒ ์šด์˜ ๊ฟ€ํŒ ์ฒดํฌ๋ฆฌ์ŠคํŠธ PDF" -``` - -**Pro**: ์ž์—ฐ์Šค๋Ÿฌ์šด ๋ธŒ๋žœ๋“œ ๋…ธ์ถœ -**Con**: ์ฝ˜ํ…์ธ  ์ œ์ž‘ ๋น„์šฉ - - -#### 4. Social Currency (์‚ฌํšŒ์  ํ™”ํ) -**Tesla ๋ชจ๋ธ**: "์“ฐ๋Š” ๊ฒƒ ์ž์ฒด๊ฐ€ ์ž๋ž‘" - -**Example: ํ…Œ๋‹ˆ์Šค ์•ฑ** -``` -Status Symbol ๋งŒ๋“ค๊ธฐ: -- "์–ผ๋ฆฌ์–ด๋‹ตํ„ฐ ๋ฐฐ์ง€" (์ดˆ๊ธฐ 100๋ช…) -- "VIP ํšŒ์›" (์ถ”์ฒœ 10๋ช… ์ด์ƒ) -- "๋™ํ˜ธํšŒ ์˜คํ”ผ์…œ" (๋‹จ์ฒด ๊ฐ€์ž…) - -โ†’ SNS์— ์ธ์ฆํ•˜๊ณ  ์‹ถ๊ฒŒ ๋งŒ๋“ค๊ธฐ -``` - -**Pro**: ์ถฉ์„ฑ๋„ ๋†’์€ ์‚ฌ์šฉ์ž -**Con**: ํฌ์ง€์…”๋‹ ํ•„์š” -``` - -### 2. ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ตฌ์ถ• (Community Building) - -```markdown -## Community Strategy - -### ์ปค๋ฎค๋‹ˆํ‹ฐ ์„ฑ์žฅ 4๋‹จ๊ณ„ - -#### Phase 1: Seed (์”จ์•— ๋ฟŒ๋ฆฌ๊ธฐ) -**๋ชฉํ‘œ**: ์ฒซ 10-50๋ช…์˜ ์ŠˆํผํŒฌ ํ™•๋ณด - -**์ „๋žต**: -1. **Hand-Pick Early Members** - - ๊ฐ€์žฅ ์—ด์„ฑ์ ์ธ ์‚ฌ์šฉ์ž ์ง์ ‘ ์ดˆ๋Œ€ - - DM์œผ๋กœ 1:1 ๊ด€๊ณ„ ํ˜•์„ฑ - - "VIP ๋ฒ ํƒ€ ์ปค๋ฎค๋‹ˆํ‹ฐ" ๋Š๋‚Œ - -2. **Private Space ์ œ๊ณต** - - ์˜คํ”ˆ์ฑ„ํŒ…๋ฐฉ OR ๋””์Šค์ฝ”๋“œ - - ์šด์˜์ง„๊ณผ ์ง์ ‘ ์†Œํ†ต ๊ฐ€๋Šฅ - - ์ œํ’ˆ ๊ฐœ์„ ์— ์˜๊ฒฌ ๋ฐ˜์˜ - -3. **Exclusive Benefits** - - ์‹ ๊ธฐ๋Šฅ ๋ฏธ๋ฆฌ ์ฒดํ—˜ - - ํ”ผ๋“œ๋ฐฑ ์ฆ‰์‹œ ๋ฐ˜์˜ - - ํŠน๋ณ„ ํ• ์ธ/์ด๋ฒคํŠธ - -**Example: ํ…Œ๋‹ˆ์Šค ์•ฑ** -``` -[DM ๋ฉ”์‹œ์ง€] -"OO๋‹˜, ์•ฑ ์ž์ฃผ ์ด์šฉํ•ด์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค! - -ํ˜น์‹œ 'ํ…Œ๋‹ˆ์Šค ๋งค๋‹ˆ์•„ VIP ํ†ก๋ฐฉ'์— ์ดˆ๋Œ€ํ•ด๋“œ๋ ค๋„ ๋ ๊นŒ์š”? -- ์‹ ๊ธฐ๋Šฅ ๋ฏธ๋ฆฌ ์ฒดํ—˜ -- ํ”ผ๋“œ๋ฐฑ ์ฆ‰์‹œ ๋ฐ˜์˜ -- ํšŒ์› ์ „์šฉ ์ด๋ฒคํŠธ - -์„ ์ฐฉ์ˆœ 50๋ช… ํ•œ์ •์ž…๋‹ˆ๋‹ค. -๊ด€์‹ฌ ์žˆ์œผ์‹œ๋ฉด ๋‹ต์žฅ ์ฃผ์„ธ์š” :)" -``` - - -#### Phase 2: Nurture (์„ฑ์žฅ์‹œํ‚ค๊ธฐ) -**๋ชฉํ‘œ**: 50-500๋ช…์œผ๋กœ ํ™•์žฅ - -**์ „๋žต**: -1. **Valuable Content** - - ์ฃผ 2ํšŒ ์œ ์šฉํ•œ ์ •๋ณด ๊ณต์œ  - - ์˜ˆ: "์ด๋ฒˆ ์ฃผ ํ• ์ธ ์ฝ”ํŠธ Top 5" - - ํšŒ์›๋งŒ ๋ณผ ์ˆ˜ ์žˆ๋Š” ๋…์  ์ •๋ณด - -2. **Member Spotlight** - - ๋งค์ฃผ "์ด์ฃผ์˜ ๋ฉค๋ฒ„" ์†Œ๊ฐœ - - ๋™ํ˜ธํšŒ ์šด์˜ ์‚ฌ๋ก€ ๊ณต์œ  - - ์„œ๋กœ ๋ฐฐ์šฐ๊ณ  ์—ฐ๊ฒฐ - -3. **Events & Challenges** - - "30์ผ ํ…Œ๋‹ˆ์Šค ์ฑŒ๋ฆฐ์ง€" - - ์˜คํ”„๋ผ์ธ ๋ชจ์ž„ (๋ถ„๊ธฐ 1ํšŒ) - - ํ† ๋„ˆ๋จผํŠธ ๊ฐœ์ตœ - -**Example: ํ…Œ๋‹ˆ์Šค ์•ฑ ์ปค๋ฎค๋‹ˆํ‹ฐ** -``` -[์ฃผ๊ฐ„ ๋ฃจํ‹ด] -์›”: ์ด์ฃผ์˜ ํ• ์ธ ์ฝ”ํŠธ ์ •๋ณด -์ˆ˜: ๋ฉค๋ฒ„ ์ŠคํฌํŠธ๋ผ์ดํŠธ (๋™ํ˜ธํšŒ ์†Œ๊ฐœ) -๊ธˆ: ์ฃผ๋ง ํ…Œ๋‹ˆ์Šค ํŒ -ํ† : ์ปค๋ฎค๋‹ˆํ‹ฐ ์˜คํ”„๋ผ์ธ ๋ชจ์ž„ ๊ณต์ง€ -``` - - -#### Phase 3: Empower (๊ถŒํ•œ ๋ถ€์—ฌ) -**๋ชฉํ‘œ**: ์ปค๋ฎค๋‹ˆํ‹ฐ๊ฐ€ ์Šค์Šค๋กœ ์šด์˜๋˜๊ฒŒ - -**์ „๋žต**: -1. **Member-Generated Content** - - ํšŒ์›๋“ค์ด ํŒ/ํ›„๊ธฐ ์ง์ ‘ ์ž‘์„ฑ - - ๋ฒ ์ŠคํŠธ ๊ฒŒ์‹œ๊ธ€ ์„ ์ • (๋ฆฌ์›Œ๋“œ) - - ๊ณต์‹ ๋ธ”๋กœ๊ทธ์— ์ „์žฌ - -2. **Ambassador Program** - - ์ง€์—ญ๋ณ„ ์•ฐ๋ฒ„์„œ๋” (์„œ์šธ/๊ฒฝ๊ธฐ/๋ถ€์‚ฐ) - - ์˜คํ”„๋ผ์ธ ๋ชจ์ž„ ์ฃผ์ตœ ๊ถŒํ•œ - - ํŠน๋ณ„ ํ˜œํƒ (๋ฌด๋ฃŒ ํ”„๋ฆฌ๋ฏธ์—„) - -3. **Sub-Communities** - - ์ง€์—ญ๋ณ„ ์ฑ„๋„ (#์„œ์šธ #๊ฒฝ๊ธฐ #๋ถ€์‚ฐ) - - ๋ ˆ๋ฒจ๋ณ„ ์ฑ„๋„ (#์ดˆ๋ณด #์ค‘๊ธ‰ #๊ณ ๊ธ‰) - - ์ฃผ์ œ๋ณ„ ์ฑ„๋„ (#๋™ํ˜ธํšŒ์šด์˜ #์žฅ๋น„) - -**Example: ์•ฐ๋ฒ„์„œ๋” ํ”„๋กœ๊ทธ๋žจ** -``` -[๋ชจ์ง‘ ๊ณต๊ณ ] -"ํ…Œ๋‹ˆ์Šค ์•ฑ ์ง€์—ญ ์•ฐ๋ฒ„์„œ๋” ๋ชจ์ง‘ (์„œ์šธ/๊ฒฝ๊ธฐ/๋ถ€์‚ฐ)" - -์—ญํ• : -- ์ง€์—ญ ํ…Œ๋‹ˆ์Šค ์ปค๋ฎค๋‹ˆํ‹ฐ ๋ฆฌ๋“œ -- ์›” 1ํšŒ ์˜คํ”„๋ผ์ธ ๋ชจ์ž„ ์ฃผ์ตœ -- ์‹ ๊ทœ ํšŒ์› ์˜จ๋ณด๋”ฉ ๋„์›€ - -ํ˜œํƒ: -- ํ”„๋ฆฌ๋ฏธ์—„ ๋ฌด๋ฃŒ (1๋…„) -- ์•ฐ๋ฒ„์„œ๋” ๋ฐฐ์ง€ -- ๋ถ„๊ธฐ๋ณ„ ์•ฐ๋ฒ„์„œ๋” ๋ฏธํŒ… (ํšŒ์‹) - -์‹ ์ฒญ: [๊ตฌ๊ธ€ ํผ] -``` - - -#### Phase 4: Scale (ํ™•์žฅ) -**๋ชฉํ‘œ**: 500๋ช…+ ์ž๊ฐ€ ์„ฑ์žฅํ•˜๋Š” ์ปค๋ฎค๋‹ˆํ‹ฐ - -**์ „๋žต**: -1. **Flywheel Effect** - - ์ปค๋ฎค๋‹ˆํ‹ฐ โ†’ ์ฝ˜ํ…์ธ  ์ƒ์‚ฐ - - ์ฝ˜ํ…์ธ  โ†’ ์‹ ๊ทœ ์œ ์ž… - - ์‹ ๊ทœ ์œ ์ž… โ†’ ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ฐ•ํ™” - -2. **Multi-Channel Presence** - - ๋””์Šค์ฝ”๋“œ: ์‹ค์‹œ๊ฐ„ ์†Œํ†ต - - ํŽ˜์ด์Šค๋ถ ๊ทธ๋ฃน: ์ •๋ณด ์•„์นด์ด๋ธŒ - - ์˜คํ”ˆ์ฑ„ํŒ…: ๋ผ์ดํŠธ ์œ ์ € - -3. **Self-Governance** - - ์ปค๋ฎค๋‹ˆํ‹ฐ ์šด์˜ ๊ทœ์น™ ํšŒ์›์ด ๊ฒฐ์ • - - ๋ชจ๋”๋ ˆ์ดํ„ฐ ์„ ์ถœ - - ์šด์˜์ง„์€ ๊ฐ€์ด๋“œ ์—ญํ• ๋งŒ - - -### ์ปค๋ฎค๋‹ˆํ‹ฐ ์œ ํ˜•๋ณ„ ์ „๋žต - -#### 1. ์ •๋ณด ๊ณต์œ ํ˜• (Information) -**๋ชฉ์ **: ์œ ์šฉํ•œ ์ •๋ณด ๊ตํ™˜ - -**Example: ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ DB ์ปค๋ฎค๋‹ˆํ‹ฐ** -- ์ „๊ตญ ์ฝ”ํŠธ ๋ฆฌ๋ทฐ DB -- ์ง€์—ญ๋ณ„ ์ฝ”ํŠธ ์ถ”์ฒœ -- ํ• ์ธ ์ •๋ณด ๊ณต์œ  - -**Engagement**: -- ๋ฆฌ๋ทฐ ์ž‘์„ฑ ์‹œ ํฌ์ธํŠธ -- ๋ฒ ์ŠคํŠธ ๋ฆฌ๋ทฐ ์„ ์ • (์›”๊ฐ„) -- ์ •๋ณด ๊ธฐ์—ฌ๋„ ๋ฐฐ์ง€ - - -#### 2. ๋„คํŠธ์›Œํ‚นํ˜• (Networking) -**๋ชฉ์ **: ์‚ฌ๋žŒ๊ณผ ์‚ฌ๋žŒ ์—ฐ๊ฒฐ - -**Example: ํ…Œ๋‹ˆ์Šค ๋ฉ”์ดํŠธ ์ฐพ๊ธฐ** -- ์ง€์—ญ๋ณ„ ํŒŒํŠธ๋„ˆ ๋งค์นญ -- ๋™ํ˜ธํšŒ ๋ชจ์ง‘ ๊ฒŒ์‹œํŒ -- ๋ ˆ์Šจ ์„ ์ƒ๋‹˜ ์ถ”์ฒœ - -**Engagement**: -- ์›”๊ฐ„ ์˜คํ”„๋ผ์ธ ๋ชจ์ž„ -- ๋ ˆ๋ฒจ๋ณ„ ๋งค์นญ ์ด๋ฒคํŠธ -- ์„ฑ๊ณต ๋งค์นญ ํ›„๊ธฐ ๊ณต์œ  - - -#### 3. ํ•™์Šตํ˜• (Learning) -**๋ชฉ์ **: ํ•จ๊ป˜ ๋ฐฐ์šฐ๊ณ  ์„ฑ์žฅ - -**Example: ํ…Œ๋‹ˆ์Šค ์‹ค๋ ฅ ํ–ฅ์ƒ ์ปค๋ฎค๋‹ˆํ‹ฐ** -- ์ฃผ๊ฐ„ ํ…Œ๋‹ˆ์Šค ํŒ -- ์˜์ƒ ๋ถ„์„ & ํ”ผ๋“œ๋ฐฑ -- ์˜จ๋ผ์ธ ์ฝ”์นญ ์„ธ์…˜ - -**Engagement**: -- 30์ผ ์ฑŒ๋ฆฐ์ง€ (๋งค์ผ ์—ฐ์Šต) -- ์ „ํ›„ ๋น„๊ต ์˜์ƒ ๊ณต์œ  -- ์‹ค๋ ฅ ํ–ฅ์ƒ ์ธ์ฆ - - -#### 4. ์ง€์ง€ํ˜• (Support) -**๋ชฉ์ **: ์„œ๋กœ ๊ฒฉ๋ คํ•˜๊ณ  ์‘์› - -**Example: ํ…Œ๋‹ˆ์Šค ๋ผ์ดํ”„ ์ปค๋ฎค๋‹ˆํ‹ฐ** -- ์šด๋™ ์ผ์ง€ ๊ณต์œ  -- ๋ชฉํ‘œ ๋‹ฌ์„ฑ ์ถ•ํ•˜ -- ์Šฌ๋Ÿผํ”„ ๊ทน๋ณต ๊ฒฉ๋ ค - -**Engagement**: -- ์ฃผ๊ฐ„ ๋ชฉํ‘œ ๊ณต์œ  ์Šค๋ ˆ๋“œ -- ๋‹ฌ์„ฑ ์‹œ ์ถ•ํ•˜ ๋Œ“๊ธ€ -- ์Šฌ๋Ÿผํ”„ ๊ทน๋ณต ์Šคํ† ๋ฆฌ -``` - -### 3. ๋ฐ”์ด๋Ÿด ํŠธ๋ฆฌ๊ฑฐ (Shareability) - -```markdown -## What Makes Content Shareable? - -### STEPPS Framework (Jonah Berger) - -#### 1. Social Currency (์‚ฌํšŒ์  ํ™”ํ) -"๊ณต์œ ํ•˜๋ฉด ๋‚˜๋„ ๋ฉ‹์ ธ ๋ณด์—ฌ" - -**์ „๋žต**: -- ์ธ์‚ฌ์ด๋” ์ •๋ณด: "์•„๋Š” ์‚ฌ๋žŒ๋งŒ ์•„๋Š”" -- ํฌ์†Œ์„ฑ: "์„ ์ฐฉ์ˆœ 100๋ช…" -- ์„ฑ์ทจ๊ฐ: "๋‚˜ ์ด๊ฑฐ ์„ฑ๊ณตํ–ˆ์–ด" - -**Example**: -โŒ "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ์™„๋ฃŒ" -โœ… "์ˆจ์€ ๊ฐ€์„ฑ๋น„ ์ฝ”ํŠธ ๋ฐœ๊ฒฌ! (์ผ๋ฐ˜์ธ ์ถœ์ž…๊ธˆ์ง€ ๊ตฌ์—ญ)" - - -#### 2. Triggers (ํŠธ๋ฆฌ๊ฑฐ) -"์ž์ฃผ ์ƒ๊ฐ๋‚˜๊ฒŒ ๋งŒ๋“ค๊ธฐ" - -**์ „๋žต**: -- ์ผ์ƒ๊ณผ ์—ฐ๊ฒฐ: "์ฃผ๋ง๋งˆ๋‹ค" -- ๋ฐ˜๋ณต ๋…ธ์ถœ: "๋งค์ฃผ ํ† ์š”์ผ ์•Œ๋ฆผ" -- ์žฅ์†Œ ์—ฐ๋™: "์ฝ”ํŠธ ๊ทผ์ฒ˜ ๊ฐ€๋ฉด ์•Œ๋ฆผ" - -**Example**: -- ๊ธˆ์š”์ผ ์ €๋… ํ‘ธ์‹œ: "๋‚ด์ผ ํ…Œ๋‹ˆ์Šค ์น˜์‹œ๋‚˜์š”? ๐Ÿ˜Š" -- ์œ„์น˜ ๊ธฐ๋ฐ˜: "OO ์ฝ”ํŠธ ๊ทผ์ฒ˜์— ๊ณ„์‹œ๋„ค์š”. ์˜ˆ์•ฝํ•˜์‹œ๊ฒ ์–ด์š”?" - - -#### 3. Emotion (๊ฐ์ •) -"๊ฐ•ํ•œ ๊ฐ์ •์„ ์œ ๋ฐœ" - -**High-Arousal Emotions** (๊ณต์œ  โ†‘): -- ๊ฒฝ์™ธ (Awe): "์™€... ์ด๋Ÿฐ ๊ฒŒ ์žˆ์—ˆ์–ด?" -- ํฅ๋ถ„ (Excitement): "๋Œ€๋ฐ•! 30% ํ• ์ธ!" -- ๋ถ„๋…ธ (Anger): "์ด ์‚ฌ์‹ค ์•„๋ฌด๋„ ์•ˆ ์•Œ๋ ค์คฌ์–ด?" -- ๋ถˆ์•ˆ (Anxiety): "์ด๊ฑฐ ๋†“์น˜๋ฉด ์†ํ•ด" - -**Low-Arousal Emotions** (๊ณต์œ  โ†“): -- ์Šฌํ”” (Sadness) -- ๋งŒ์กฑ (Contentment) - -**Example**: -โŒ "ํŽธ๋ฆฌํ•œ ์˜ˆ์•ฝ ์•ฑ์ž…๋‹ˆ๋‹ค" (Low) -โœ… "์™œ ์ง„์ž‘ ์ด๊ฑธ ์•ˆ ๋งŒ๋“ค์—ˆ์ง€? 10๋…„ ์†ํ•ด๋ดค๋„ค" (Anger โ†’ ๊ณต์œ ) - - -#### 4. Public (๊ณต๊ฐœ์„ฑ) -"๋‚จ๋“ค์ด ์“ฐ๋Š” ๊ฒŒ ๋ณด์—ฌ์•ผ ํ•จ" - -**์ „๋žต**: -- ๋ธŒ๋žœ๋”ฉ ๋ช…ํ™•ํžˆ: ์˜ˆ์•ฝ ํ™•์ธ์„œ์— ๋กœ๊ณ  -- ๊ณต๊ฐœ์  ์‚ฌ์šฉ: SNS ๊ณต์œ  ์œ ๋„ -- Observable: "์ด๋ฏธ 500๋ช… ์‚ฌ์šฉ ์ค‘" - -**Example**: -- ์ธ์Šคํƒ€ ์Šคํ† ๋ฆฌ ๊ณต์œ  ์‹œ ์ž๋™ ๋ฐฐ๊ฒฝ ํ…œํ”Œ๋ฆฟ -- "OO๋‹˜์ด [์•ฑ ์ด๋ฆ„]์œผ๋กœ ์˜ˆ์•ฝํ–ˆ์–ด์š”" (์นœ๊ตฌ ํ”ผ๋“œ) - - -#### 5. Practical Value (์‹ค์šฉ์  ๊ฐ€์น˜) -"์ง„์งœ ๋„์›€์ด ๋˜๋‹ˆ๊นŒ ๊ณต์œ " - -**์ „๋žต**: -- ๋ˆ ์ ˆ์•ฝ: "30% ํ• ์ธ" -- ์‹œ๊ฐ„ ์ ˆ์•ฝ: "30๋ถ„ โ†’ 3์ดˆ" -- ๋ฌธ์ œ ํ•ด๊ฒฐ: "๋งŒ์„ ์ŠคํŠธ๋ ˆ์Šค ํ•ด๊ฒฐ" - -**Example**: -โœ… "์นœ๊ตฌ์•ผ, ์ด๊ฑฐ ์“ฐ๋ฉด ํ•œ ๋‹ฌ์— 1๋งŒ์› ์•„๋‚€๋‹ค" -โœ… "์šฐ๋ฆฌ ๋™ํ˜ธํšŒ ์˜ˆ์•ฝ ๊ด€๋ฆฌ ์ด๊ฑธ๋กœ ํ•˜์ž" - - -#### 6. Stories (์Šคํ† ๋ฆฌ) -"์ด์•ผ๊ธฐ ์†์— ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ๋…น์ด๊ธฐ" - -**์ „๋žต**: -- Before/After ์Šคํ† ๋ฆฌ -- ์‹คํŒจ๋‹ด โ†’ ์„ฑ๊ณต๋‹ด -- ์œ ๋จธ๋Ÿฌ์Šคํ•œ ์—ํ”ผ์†Œ๋“œ - -**Example**: -``` -"์ง€๋‚œ์ฃผ ํ† ์š”์ผ ์•„์นจ 7์‹œ. -5๊ฐœ ์ฝ”ํŠธ์— ์ „ํ™”ํ–ˆ์ง€๋งŒ ์ „๋ถ€ ๋งŒ์„. - -๊ฒฐ๊ตญ ํ…Œ๋‹ˆ์Šค ๋ชป ์น˜๊ณ  ์ง‘์—์„œ ๋„ทํ”Œ๋ฆญ์Šค... - -๊ทธ๋Ÿฐ๋ฐ ์นœ๊ตฌ๊ฐ€ ์ด ์•ฑ ์•Œ๋ ค์ค˜์„œ ์ด๋ฒˆ ์ฃผ์—” -3์ดˆ ๋งŒ์— ์˜ˆ์•ฝ ์„ฑ๊ณต! ๐ŸŽพ - -ํ† ์š”์ผ ์•„์นจ ์ƒ์พŒํ•˜๊ฒŒ ์šด๋™ ๋‹ค๋…€์™”์Šต๋‹ˆ๋‹ค ใ…Žใ…Ž" -``` - -โ†’ ์Šคํ† ๋ฆฌ ์ž์ฒด๊ฐ€ ์žฌ๋ฏธ์žˆ์–ด์„œ ๊ณต์œ ๋จ -``` - -### 4. Growth Hacking Tactics (์ €๋น„์šฉ ๊ณ ํšจ์œจ) - -```markdown -## Tactical Playbook - -### Tactic 1: Launch on Product Hunt -**Cost**: $0 -**Effort**: ์ค‘ -**Impact**: ์ค‘-๊ณ  - -**How**: -1. Product Hunt ๊ณ„์ • ์ƒ์„ฑ -2. ์ถœ์‹œ์ผ 2์ฃผ ์ „ ์ปค๋ฎค๋‹ˆํ‹ฐ ์ฐธ์—ฌ (์‹ ๋ขฐ ๊ตฌ์ถ•) -3. ์ถœ์‹œ ๋‹น์ผ 00:01 (PST) ๋“ฑ๋ก -4. ์ฒซ 6์‹œ๊ฐ„์ด ์Šน๋ถ€ (์นœ๊ตฌ๋“ค์—๊ฒŒ Upvote ๋ถ€ํƒ) -5. ๋Œ“๊ธ€์— ์„ฑ์‹คํžˆ ๋‹ต๋ณ€ - -**Goal**: Daily Top 5 โ†’ ํŠธ๋ž˜ํ”ฝ 1,000+ - - -### Tactic 2: Guest Posting -**Cost**: $0 -**Effort**: ๊ณ  -**Impact**: ์ค‘ - -**How**: -1. ํƒ€๊ฒŸ ๋ธ”๋กœ๊ทธ/๋ฏธ๋””์–ด 10๊ฐœ ๋ฆฌ์ŠคํŠธ์—… -2. ๊ทธ๋“ค์˜ ๋…์ž๊ฐ€ ์›ํ•˜๋Š” ์ฃผ์ œ ๋ฆฌ์„œ์น˜ -3. ๊ฐ€์น˜ ์žˆ๋Š” ๊ฒŒ์ŠคํŠธ ํฌ์ŠคํŠธ ์ž‘์„ฑ -4. ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ œํ’ˆ ์–ธ๊ธ‰ (๊ด‘๊ณ  X) - -**Example**: -- Medium: "๋™ํ˜ธํšŒ ์šด์˜ ์ž๋™ํ™”ํ•˜๋Š” 5๊ฐ€์ง€ ๋ฐฉ๋ฒ•" -- ๋ธŒ๋Ÿฐ์น˜: "์ฃผ๋ง ์šด๋™ ๋ฃจํ‹ด ๋งŒ๋“ค๊ธฐ" -- ๋„ค์ด๋ฒ„ ํฌ์ŠคํŠธ: "ํ…Œ๋‹ˆ์Šค ์ดˆ๋ณด ๊ฐ€์ด๋“œ" - - -### Tactic 3: Micro-Influencer Outreach -**Cost**: ์ € (๋ฌด๋ฃŒ ์ฒดํ—˜ ์ œ๊ณต) -**Effort**: ์ค‘ -**Impact**: ์ค‘-๊ณ  - -**How**: -1. ํŒ”๋กœ์›Œ 1๋งŒ-5๋งŒ ๋งˆ์ดํฌ๋กœ ์ธํ”Œ๋ฃจ์–ธ์„œ ์ฐพ๊ธฐ -2. ์ง„์งœ ํ…Œ๋‹ˆ์Šค ํ•˜๋Š” ์‚ฌ๋žŒ ์„ ๋ณ„ (๊ด‘๊ณ ๋งŒ ํ•˜๋Š” ์‚ฌ๋žŒ X) -3. DM: ๋ฌด๋ฃŒ ์ฒดํ—˜ ์ œ๊ณต (๊ด‘๊ณ  ์š”์ฒญ X) -4. ์ž๋ฐœ์  ๋ฆฌ๋ทฐ ๊ธฐ๋Œ€ - -**Target**: -- ์ธ์Šคํƒ€: #ํ…Œ๋‹ˆ์Šค #ํ…Œ๋ฆฐ์ด ํ•ด์‹œํƒœ๊ทธ ์ƒ์œ„ ํฌ์Šคํ„ฐ -- ์œ ํŠœ๋ธŒ: ํ…Œ๋‹ˆ์Šค ๋ ˆ์Šจ ์ฑ„๋„ (๊ตฌ๋…์ž 1-10๋งŒ) - - -### Tactic 4: Community Takeover -**Cost**: $0 -**Effort**: ๊ณ  (์‹œ๊ฐ„ ์†Œ์š”) -**Impact**: ๊ณ  - -**How**: -1. ํƒ€๊ฒŸ ์ปค๋ฎค๋‹ˆํ‹ฐ์—์„œ ๊ฐ€์žฅ ๋„์›€ ๋˜๋Š” ์‚ฌ๋žŒ ๋˜๊ธฐ -2. 3-4์ฃผ ๋™์•ˆ ์งˆ๋ฌธ์— ์„ฑ์‹คํžˆ ๋‹ต๋ณ€ -3. ์‹ ๋ขฐ ๊ตฌ์ถ• ํ›„ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ œํ’ˆ ์–ธ๊ธ‰ -4. ๊ด‘๊ณ  ์•„๋‹Œ "์ง„์งœ ๋„์›€" ์ œ๊ณต - -**Example**: -- ๋„ค์ด๋ฒ„ ์นดํŽ˜: ๋งค์ผ ์งˆ๋ฌธ 3๊ฐœ ๋‹ต๋ณ€ -- ๋ธ”๋ผ์ธ๋“œ: ๋™์•„๋ฆฌ ์šด์˜ ํŒ ๊ณต์œ  -- ๋ ˆ๋”ง: r/tennis์—์„œ ํ™œ๋™ - - -### Tactic 5: Controversy Marketing (์•ˆ์ „ํ•œ ๋…ผ๋ž€) -**Cost**: $0 -**Effort**: ์ค‘ -**Impact**: ๊ณ  (๋ฆฌ์Šคํฌ ์žˆ์Œ) - -**How**: -1. ์—…๊ณ„ ํ†ต๋…์— ๋ฐ˜๋Œ€ ์˜๊ฒฌ ์ œ์‹œ -2. ๋…ผ๋ž€ ์œ ๋ฐœ (ํ•˜์ง€๋งŒ ์‚ฌ์‹ค ๊ธฐ๋ฐ˜) -3. ๋Œ“๊ธ€๋กœ ํ† ๋ก  ์œ ๋„ -4. ์ œํ’ˆ์œผ๋กœ ํ•ด๊ฒฐ์ฑ… ์ œ์‹œ - -**Example**: -``` -[์ œ๋ชฉ] "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์ „ํ™” ์˜ˆ์•ฝ์ด ๋” ๋น ๋ฅด๋‹ค๋Š” ๊ฑด ๊ฑฐ์ง“๋ง์ž…๋‹ˆ๋‹ค" - -[๋ณธ๋ฌธ] -"์•ฑ ์˜ˆ์•ฝ์ด ๋Š๋ฆฌ๋‹ค"๋Š” ๋ง ๋งŽ์ด ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค. -์‹ค์ œ๋กœ ์ธก์ •ํ•ด๋ดค์Šต๋‹ˆ๋‹ค. - -์ „ํ™” ์˜ˆ์•ฝ: -- ๋Œ€๊ธฐ ์‹œ๊ฐ„: ํ‰๊ท  7๋ถ„ -- ํ†ตํ™” ์‹œ๊ฐ„: 3๋ถ„ -- ์žฌํ™•์ธ ์ „ํ™”: 2๋ถ„ -โ†’ ์ด 12๋ถ„ - -์•ฑ ์˜ˆ์•ฝ: -- ๊ฒ€์ƒ‰: 30์ดˆ -- ์„ ํƒ: 10์ดˆ -- ๊ฒฐ์ œ: 20์ดˆ -โ†’ ์ด 1๋ถ„ - -12๋ฐฐ ์ฐจ์ด์ž…๋‹ˆ๋‹ค. - -[๋ฐ์ดํ„ฐ ๊ทธ๋ž˜ํ”„ ์ฒจ๋ถ€] - -์•„์ง๋„ ์ „ํ™”๊ฐ€ ๋น ๋ฅด๋‹ค๊ณ  ์ƒ๊ฐํ•˜์‹œ๋‚˜์š”? -``` - -โ†’ ๋…ผ๋ž€ โ†’ ๋Œ“๊ธ€ ํญ๋ฐœ โ†’ ๋ฐ”์ด๋Ÿด - - -### Tactic 6: Waitlist + FOMO -**Cost**: $0 -**Effort**: ํ•˜ -**Impact**: ์ค‘ - -**How**: -1. ์ •์‹ ์ถœ์‹œ ์ „ "๋Œ€๊ธฐ์ž ๋ช…๋‹จ" ์šด์˜ -2. "์„ ์ฐฉ์ˆœ 100๋ช…๋งŒ" ๋ฉ”์‹œ์ง€ -3. ์‹ค์‹œ๊ฐ„ ์นด์šดํ„ฐ: "ํ˜„์žฌ 73/100" -4. ์†Œ์…œ ์ฆ๊ฑฐ: "OO๋‹˜ ์™ธ 72๋ช… ๋Œ€๊ธฐ ์ค‘" - -**Psychology**: ํฌ์†Œ์„ฑ + ์‚ฌํšŒ์  ์ฆ๊ฑฐ โ†’ ์ฆ‰์‹œ ๊ฐ€์ž… - - -### Tactic 7: Challenge/Event -**Cost**: ์ € (๊ฒฝํ’ˆ) -**Effort**: ์ค‘ -**Impact**: ์ค‘-๊ณ  - -**How**: -1. 30์ผ ์ฑŒ๋ฆฐ์ง€ ๊ธฐํš -2. SNS ์ธ์ฆ ์œ ๋„ (#OO์ฑŒ๋ฆฐ์ง€) -3. ์šฐ์ˆ˜ ์ฐธ๊ฐ€์ž ๊ฒฝํ’ˆ (์•ฑ ๋‚ด ํ˜œํƒ) -4. ์ฐธ๊ฐ€์ž๋“ค์ด ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ๋ฐ”์ด๋Ÿด - -**Example**: -``` -"30์ผ ์ฃผ๋ง ํ…Œ๋‹ˆ์Šค ์ฑŒ๋ฆฐ์ง€" - -์ฐธ์—ฌ ๋ฐฉ๋ฒ•: -1. ์•ฑ์œผ๋กœ ์ฝ”ํŠธ ์˜ˆ์•ฝ -2. ํ…Œ๋‹ˆ์Šค ์ธ์ฆ์ƒท ์ธ์Šคํƒ€ ์—…๋กœ๋“œ -3. #์ฃผ๋งํ…Œ๋‹ˆ์Šค์ฑŒ๋ฆฐ์ง€ ํƒœ๊ทธ - -์šฐ์ˆ˜ ์ฐธ์—ฌ์ž (5๋ช…): -- 3๊ฐœ์›” ํ”„๋ฆฌ๋ฏธ์—„ ๋ฌด๋ฃŒ -- ํ…Œ๋‹ˆ์Šค ์šฉํ’ˆ ์„ธํŠธ -``` -``` - ---- - -## Output Files - -### ์ƒ์„ฑ๋  ํŒŒ์ผ๋“ค: - -1. **`docs/market/viral-loop-design.md`** - - ๋ฐ”์ด๋Ÿด ๊ณ„์ˆ˜ ๊ณ„์‚ฐ - - 4๋‹จ๊ณ„ ๋ฐ”์ด๋Ÿด ๋ฃจํ”„ - - ์ „๋žต ์œ ํ˜•๋ณ„ ์‹คํ–‰ ๊ณ„ํš - -2. **`docs/market/community-playbook.md`** - - ์ปค๋ฎค๋‹ˆํ‹ฐ ์„ฑ์žฅ 4๋‹จ๊ณ„ - - ์œ ํ˜•๋ณ„ ์ปค๋ฎค๋‹ˆํ‹ฐ ์ „๋žต - - ์•ฐ๋ฒ„์„œ๋” ํ”„๋กœ๊ทธ๋žจ ์„ค๊ณ„ - -3. **`docs/market/growth-hacking-tactics.md`** - - 7๊ฐ€์ง€ ์ €๋น„์šฉ ์ „์ˆ  - - ์‹คํ–‰ ์ฒดํฌ๋ฆฌ์ŠคํŠธ - - ์„ฑ๊ณผ ์ธก์ • ๋ฐฉ๋ฒ• - ---- - -## Integration Points - -### ๋‹ค๋ฅธ ๋ช…๋ น์–ด์™€์˜ ์—ฐ๊ณ„: - -- **From `/market.channel`**: ์„ฑ๊ณผ ์ข‹์€ ์ฑ„๋„ โ†’ ๋ฐ”์ด๋Ÿด ์ „๋žต ์ง‘์ค‘ -- **From `/market.contents`**: ์ฝ˜ํ…์ธ  โ†’ ๊ณต์œ  ๊ฐ€๋Šฅํ•˜๊ฒŒ ๋ณ€ํ˜• -- **Feedback to all**: ๋ฐ”์ด๋Ÿด/์ปค๋ฎค๋‹ˆํ‹ฐ ์ธ์‚ฌ์ดํŠธ โ†’ ์ „๋žต ๊ฐœ์„  - ---- - -## Key Principles - -### Viral Marketing: - -1. **Built-in, Not Bolted-on**: ์ œํ’ˆ์— ๋ฐ”์ด๋Ÿด ๋ฉ”์ปค๋‹ˆ์ฆ˜ ๋‚ด์žฅ -2. **Incentive Alignment**: ๊ณต์œ ์ž์™€ ํ”ผ๊ณต์œ ์ž ๋ชจ๋‘ ์ด๋“ -3. **Frictionless Sharing**: ํด๋ฆญ 1-2๋ฒˆ์œผ๋กœ ๊ณต์œ  ๊ฐ€๋Šฅ -4. **Social Proof**: ์ด๋ฏธ ๋งŽ์€ ์‚ฌ๋žŒ์ด ์“ด๋‹ค๋Š” ์ฆ๊ฑฐ -5. **FOMO > FOJI**: ๋†“์น˜๊ธฐ ์‹ซ์Œ > ์ฐธ์—ฌํ•˜๊ณ  ์‹ถ์Œ - -### Community Building: - -1. **Start Small**: 10๋ช…์˜ ์ŠˆํผํŒฌ > 100๋ช…์˜ ๊ด€์‹ฌ๋Ÿฌ -2. **Exclusive First**: VIP ๋Š๋‚Œ์œผ๋กœ ์‹œ์ž‘ -3. **Give Before Ask**: ๊ฐ€์น˜๋ฅผ ๋จผ์ € ์ œ๊ณต -4. **Empower Members**: ๊ถŒํ•œ ์œ„์ž„ โ†’ ์ฃผ์ธ์˜์‹ -5. **Long-term Game**: 6๊ฐœ์›”-1๋…„ ํ˜ธํก - -### Anti-Patterns: - -โŒ **Spam**: ๋ฌด๋ถ„๋ณ„ํ•œ ํ™๋ณด -โŒ **Fake Scarcity**: ๊ฑฐ์ง“ ํฌ์†Œ์„ฑ ("์„ ์ฐฉ์ˆœ 100๋ช…" ์‹ค์ œ๋ก  ๋ฌด์ œํ•œ) -โŒ **Forced Sharing**: ๊ณต์œ  ์•ˆ ํ•˜๋ฉด ๊ธฐ๋Šฅ ์ œํ•œ (์—ญํšจ๊ณผ) -โŒ **Ignoring Community**: ๋งŒ๋“ค๊ณ  ๋ฐฉ์น˜ -โŒ **Only Incentives**: ๋ˆ์œผ๋กœ๋งŒ ์œ ๋„ (์ง„์งœ ํŒฌ ์•ˆ ์ƒ๊น€) - ---- - -## Next Steps - -### ์ด ๋ช…๋ น์–ด ์‹คํ–‰ ํ›„: - -**๐ŸŽฏ 4C Marketing ์™„์„ฑ!** - -์ด์ œ ๋‹ค์Œ์„ ์‹คํ–‰ํ•˜์„ธ์š”: -1. **Week 1-2**: `/market.customer` ๊ธฐ๋ฐ˜์œผ๋กœ ํƒ€๊ฒŸ ์ฑ„๋„ ์ง„์ž… -2. **Week 3-4**: `/market.contents` ๊ธฐ๋ฐ˜์œผ๋กœ ์ฝ˜ํ…์ธ  ์ œ์ž‘ & ๋ฐฐํฌ -3. **Week 5-6**: `/market.channel` ๊ธฐ๋ฐ˜์œผ๋กœ ์„ฑ๊ณผ ์ธก์ • & ์ตœ์ ํ™” -4. **Week 7-8**: `/market.communicate` ๊ธฐ๋ฐ˜์œผ๋กœ ๋ฐ”์ด๋Ÿด & ์ปค๋ฎค๋‹ˆํ‹ฐ ์‹œ์ž‘ - -**๐Ÿ“ ๋‹ค์Œ ์ฒดํฌํฌ์ธํŠธ**: 4์ฃผ ํ›„ -- ์ฒซ 100๋ช… ํ™•๋ณดํ–ˆ๋‚˜? -- ๋ฐ”์ด๋Ÿด ๊ณ„์ˆ˜ K > 1์ธ๊ฐ€? -- ์ปค๋ฎค๋‹ˆํ‹ฐ ํ™œ์„ฑํ™”๋˜๊ณ  ์žˆ๋‚˜? - ---- - -## Version - -- **Version**: 1.0.0 -- **Created**: 2025-11-20 -- **Philosophy**: "The best marketing doesn't feel like marketing. It feels like a friend's recommendation." diff --git a/.claude/commands/market.contents.md b/.claude/commands/market.contents.md deleted file mode 100644 index 697dc54..0000000 --- a/.claude/commands/market.contents.md +++ /dev/null @@ -1,589 +0,0 @@ -# market.contents - -**ํ•˜๋‚˜์˜ ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€๋ฅผ 10๊ฐ€์ง€ ์ฝ˜ํ…์ธ ๋กœ ์žฌํ™œ์šฉํ•˜๋Š” ์ „๋žต ๋ช…๋ น์–ด** - ---- - -## Overview - -**This is the second step of the 4C Marketing Framework**: - -``` -์ €๋น„์šฉ ๋งˆ์ผ€ํŒ… 4C: -1. /market.customer โ†’ ๊ณ ๊ฐ ์„ธ๋ถ„ํ™” & ์ฑ„๋„ ์ถ”์ฒœ (๋ˆ„๊ตฌ์—๊ฒŒ, ์–ด๋””์„œ?) -2. /market.contents โ†’ ์ฝ˜ํ…์ธ  ์ „๋žต & ์žฌํ™œ์šฉ (๋ฌด์—‡์„ ๋งŒ๋“ค๊นŒ?) โ† YOU ARE HERE -3. /market.channel โ†’ ์ฑ„๋„๋ณ„ ์ตœ์ ํ™” ์ „๋žต (์–ด๋–ป๊ฒŒ ์ตœ์ ํ™”ํ• ๊นŒ?) -4. /market.communicate โ†’ ๋ฐ”์ด๋Ÿด & ์ปค๋ฎค๋‹ˆํ‹ฐ ์ „๋žต (์–ด๋–ป๊ฒŒ ํผ๋œจ๋ฆด๊นŒ?) -``` - -## Purpose - -ํ•˜๋‚˜์˜ **ํ•ต์‹ฌ ๊ฐ€์น˜ ๋ฉ”์‹œ์ง€**๋ฅผ ํŒŒ์•…ํ•˜๊ณ , ์ด๋ฅผ ๋‹ค์–‘ํ•œ ์ฑ„๋„๊ณผ ํฌ๋งท์œผ๋กœ ๋ณ€์ฃผํ•˜์—ฌ -**์ตœ์†Œ ๋…ธ๋ ฅ์œผ๋กœ ์ตœ๋Œ€ ์ฝ˜ํ…์ธ **๋ฅผ ์ƒ์„ฑํ•ฉ๋‹ˆ๋‹ค. - -**ํ•ต์‹ฌ ์งˆ๋ฌธ**: "์šฐ๋ฆฌ ์ œํ’ˆ์˜ ONE ๋ฉ”์‹œ์ง€๋Š” ๋ญ๊ณ , ์ด๊ฑธ 10๊ฐ€์ง€ ๋ฐฉ๋ฒ•์œผ๋กœ ์–ด๋–ป๊ฒŒ ๋งํ• ๊นŒ?" - ---- - -## When to Use - -- `/market.customer`๋กœ ํƒ€๊ฒŸ ์ฑ„๋„์„ ์ •ํ•œ ํ›„ -- ์ฝ˜ํ…์ธ  ์ œ์ž‘ ๋ฆฌ์†Œ์Šค๊ฐ€ ๋ถ€์กฑํ•  ๋•Œ -- ์ฑ„๋„๋งˆ๋‹ค ๋‹ค๋ฅธ ์ฝ˜ํ…์ธ ๋ฅผ ๋งŒ๋“ค์–ด์•ผ ํ•  ๋•Œ -- ์ผ๊ด€๋œ ๋ธŒ๋žœ๋“œ ๋ฉ”์‹œ์ง€๊ฐ€ ํ•„์š”ํ•  ๋•Œ - ---- - -## Usage - -```bash -/market.contents -/market.contents "ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€: 3์ดˆ ๋งŒ์— ์ฝ”ํŠธ ์˜ˆ์•ฝ" -/market.contents "focus: ์‹œ๊ฐ„ ์ ˆ์•ฝ" -``` - ---- - -## What I'll Do - -### 1. Core Message ์ถ”์ถœ - -```markdown -## Core Message Extraction - -### Input Sources -- `docs/appkit/value-proposition.md` โ†’ ํ•ต์‹ฌ ๊ฐ€์น˜ -- `docs/appkit/sales-landing.md` โ†’ ๋ฉ”์ธ ๋ฉ”์‹œ์ง€ -- `docs/market/customer-segments.md` โ†’ ๊ณ ๊ฐ Pain Point - -### The ONE Thing -"๋งŒ์•ฝ ๊ณ ๊ฐ์ด 5์ดˆ ์•ˆ์— ์šฐ๋ฆฌ ์ œํ’ˆ์„ ์„ค๋ช…ํ•ด์•ผ ํ•œ๋‹ค๋ฉด ๋ญ๋ผ๊ณ  ํ• ๊นŒ?" - -#### Example: ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ์•ฑ -Before (๊ธฐ๋Šฅ ๋‚˜์—ด): -โŒ "์ฝ”ํŠธ ๊ฒ€์ƒ‰, ์˜ˆ์•ฝ, ๊ฒฐ์ œ, ํ• ์ธ, ๋ฆฌ๋ทฐ๊ฐ€ ๊ฐ€๋Šฅํ•œ ์•ฑ" - -After (๊ฐ€์น˜ ์ค‘์‹ฌ): -โœ… "๋งค์ฃผ 30๋ถ„ ๊ฑธ๋ฆฌ๋˜ ์ฝ”ํŠธ ์˜ˆ์•ฝ, 3์ดˆ๋กœ ๋‹จ์ถ•" - -### Message Framework: Before/After Bridge - -**Before (๊ณ ๊ฐ์˜ ํ˜„์žฌ ๊ณ ํ†ต)** -- ์ฃผ๋ง๋งˆ๋‹ค 5๊ฐœ ์ฝ”ํŠธ์— ์ „ํ™” (ํ‰๊ท  30๋ถ„) -- ์›ํ•˜๋Š” ์‹œ๊ฐ„ ๋งŒ์„์ผ ๋•Œ ํ—ˆํƒˆํ•จ -- ๋น„์‹ผ ์ •๊ฐ€๋กœ ๊ฒฐ์ œ - -**After (์ œํ’ˆ ์‚ฌ์šฉ ํ›„ ๋ณ€ํ™”)** -- ์•ฑ์œผ๋กœ 3์ดˆ ์˜ˆ์•ฝ ์™„๋ฃŒ -- ์‹ค์‹œ๊ฐ„ ๊ณต์„ ํ™•์ธ -- ์ž๋™ ํ• ์ธ 30% - -**Bridge (์ œํ’ˆ์˜ ํ•ต์‹ฌ ๋ฉ”์ปค๋‹ˆ์ฆ˜)** -โ†’ "์‹ค์‹œ๊ฐ„ ํ†ตํ•ฉ ์˜ˆ์•ฝ ์‹œ์Šคํ…œ + AI ์ž๋™ ํ• ์ธ" -``` - -### 2. Content Pyramid (1โ†’10 ๋ณ€์ฃผ ์‹œ์Šคํ…œ) - -```markdown -## Content Pyramid: 1 Core โ†’ 10 Formats - -### Level 1: Pillar Content (๊ธฐ๋‘ฅ ์ฝ˜ํ…์ธ ) -"๊ฐ€์žฅ ์‹ฌ์ธต์ ์ด๊ณ  ์™„์ „ํ•œ ํ˜•ํƒœ" - -#### ํ˜•์‹: ์œ ํŠœ๋ธŒ ๋กฑํผ (10๋ถ„) -**์ œ๋ชฉ**: "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ 30๋ถ„โ†’3์ดˆ๋กœ ์ค„์ธ ๋ฐฉ๋ฒ• (์‹ค์ œ ์‚ฌ์šฉ ํ›„๊ธฐ)" - -**๊ตฌ์„ฑ**: -0:00-0:30 - Hook: "๋งค์ฃผ ํ† ์š”์ผ ์•„์นจ 7์‹œ, 5๊ฐœ ์ฝ”ํŠธ์— ์ „ํ™”ํ•˜๋˜ ์ œ๊ฐ€..." -0:30-2:00 - Problem: ๊ธฐ์กด ์˜ˆ์•ฝ ๋ฐฉ์‹์˜ 3๊ฐ€์ง€ ๋ฌธ์ œ -2:00-7:00 - Solution: ์•ฑ ์‚ฌ์šฉ ์‹ค์ œ ๋ฐ๋ชจ + 3๊ฐ€์ง€ ํ•ต์‹ฌ ๊ธฐ๋Šฅ -7:00-9:00 - Results: Before/After ๋น„๊ต, ์‹ค์ œ ์ ˆ์•ฝ ์‹œ๊ฐ„ ๊ณ„์‚ฐ -9:00-10:00 - CTA: ์ฒซ ์˜ˆ์•ฝ ํ• ์ธ ์•ˆ๋‚ด - -**์‚ฐ์ถœ๋ฌผ**: 1๊ฐœ ์˜์ƒ (ํ•˜์ง€๋งŒ ์—ฌ๊ธฐ์„œ 10๊ฐœ ์ฝ˜ํ…์ธ  ํŒŒ์ƒ) - - -### Level 2: Derivative Content (ํŒŒ์ƒ ์ฝ˜ํ…์ธ ) -"Pillar์—์„œ ์กฐ๊ฐ๋‚ด๊ธฐ" - -#### 2-1. ์œ ํŠœ๋ธŒ ์‡ผ์ธ  3๊ฐœ (๊ฐ 60์ดˆ) -**์‡ผ์ธ  #1: Problem Focused** -- ์ œ๋ชฉ: "์ฃผ๋ง๋งˆ๋‹ค ์ฝ”ํŠธ ์˜ˆ์•ฝ ์ „ํ™” 30๋ถ„์”ฉ ํ•˜๋Š” ์‚ฌ๋žŒ?" -- ๋‚ด์šฉ: 0:30-2:00 ๊ตฌ๊ฐ„ ์žฌํŽธ์ง‘ -- Hook: ๊ณต๊ฐ ์œ ๋„ โ†’ ๋ฌธ์ œ ์ œ์‹œ - -**์‡ผ์ธ  #2: Solution Demo** -- ์ œ๋ชฉ: "์ฝ”ํŠธ ์˜ˆ์•ฝ 3์ดˆ ์ปท (์‹ค์ œ ํ™”๋ฉด)" -- ๋‚ด์šฉ: 2:00-7:00 ์ค‘ ํ•ต์‹ฌ 20์ดˆ -- Hook: ๋น ๋ฅธ ๋ฐ๋ชจ โ†’ ๋†€๋ผ์›€ - -**์‡ผ์ธ  #3: Result Proof** -- ์ œ๋ชฉ: "์ด ์•ฑ์œผ๋กœ ํ•œ ๋‹ฌ์— 2์‹œ๊ฐ„ ์ ˆ์•ฝํ•จ" -- ๋‚ด์šฉ: 7:00-9:00 ์ค‘ ์ˆซ์ž ๊ฐ•์กฐ -- Hook: ๊ตฌ์ฒด์  ๊ฒฐ๊ณผ โ†’ ์‹ ๋ขฐ - - -#### 2-2. ์ธ์Šคํƒ€๊ทธ๋žจ ๋ฆด์Šค 2๊ฐœ (๊ฐ 30์ดˆ) -**๋ฆด์Šค #1: Before/After** -- ์˜์ƒ: ์ „ํ™” ์˜ˆ์•ฝ vs ์•ฑ ์˜ˆ์•ฝ ๋น„๊ต -- ์Œ์•…: ํŠธ๋ Œ๋”ฉ ์‚ฌ์šด๋“œ -- ํ…์ŠคํŠธ ์˜ค๋ฒ„๋ ˆ์ด: "Before: 30๋ถ„ / After: 3์ดˆ" - -**๋ฆด์Šค #2: 3 Tips** -- ์ œ๋ชฉ: "์ฝ”ํŠธ ์˜ˆ์•ฝ ๊ฟ€ํŒ 3๊ฐ€์ง€" -- ๋‚ด์šฉ: ํ• ์ธ๋ฐ›๋Š” ๋ฒ• / ๋น ๋ฅธ ์˜ˆ์•ฝ ๋ฒ• / ์ทจ์†Œ ๊ฟ€ํŒ - - -#### 2-3. ๋ธ”๋กœ๊ทธ ํฌ์ŠคํŠธ 1๊ฐœ (SEO ์ตœ์ ํ™”) -**์ œ๋ชฉ**: "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ๋ฐฉ๋ฒ• ์ด์ •๋ฆฌ (2025๋…„ ์ตœ์‹ )" - -**๋ชฉ์ฐจ**: -1. ์ „ํ†ต ๋ฐฉ์‹ vs ์•ฑ ์˜ˆ์•ฝ ๋น„๊ต -2. ์ถ”์ฒœ ์•ฑ 3๊ฐ€์ง€ (๊ฐ๊ด€์ ์œผ๋กœ ๋ณด์ด๋˜ ์šฐ๋ฆฌ ์•ฑ 1์œ„) -3. ๋‹จ๊ณ„๋ณ„ ์˜ˆ์•ฝ ๊ฐ€์ด๋“œ (์Šคํฌ๋ฆฐ์ƒท) -4. ํ• ์ธ๋ฐ›๋Š” ๋ฒ• (์ฟ ํฐ ์ฝ”๋“œ ์‚ฝ์ž…) -5. FAQ - -**SEO ํ‚ค์›Œ๋“œ**: -- ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ -- ์„œ์šธ ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ -- ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ํ• ์ธ - -**๊ธธ์ด**: 2,000-3,000์ž (๊ตฌ๊ธ€ ์ƒ์œ„ ๋…ธ์ถœ ๋ชฉํ‘œ) - - -#### 2-4. ํŠธ์œ„ํ„ฐ ์“ฐ๋ ˆ๋“œ 1๊ฐœ (5-7๊ฐœ ํŠธ์œ—) -**์˜คํ”„๋‹ ํŠธ์œ—**: -"๋งค์ฃผ ํ† ์š”์ผ ์•„์นจ ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝํ•˜๋Š๋ผ 30๋ถ„ ๋‚ ๋ฆฌ๋˜ ์ œ๊ฐ€, -์ด์ œ 3์ดˆ ๋งŒ์— ๋๋ƒ…๋‹ˆ๋‹ค. ์–ด๋–ป๊ฒŒ? (thread ๐Ÿ‘‡)" - -**์“ฐ๋ ˆ๋“œ ๊ตฌ์„ฑ**: -1/ ๋ฌธ์ œ: ์ „ํ™” ์˜ˆ์•ฝ์˜ ๊ณ ํ†ต -2/ ๋ฐœ๊ฒฌ: ์ด ์•ฑ์„ ์•Œ๊ฒŒ ๋œ ๊ณ„๊ธฐ -3/ ์‚ฌ์šฉ: ์‹ค์ œ ์‚ฌ์šฉ ํ›„๊ธฐ -4/ ๊ฒฐ๊ณผ: ํ•œ ๋‹ฌ ์‚ฌ์šฉ ํ›„ ๋ณ€ํ™” -5/ ํŒ: ํ• ์ธ ๋ฐ›๋Š” ๋ฒ• -6/ CTA: ๋งํฌ + ์ฒซ ์˜ˆ์•ฝ ํ• ์ธ - - -#### 2-5. ๋งํฌ๋“œ์ธ ํฌ์ŠคํŠธ 1๊ฐœ (์ „๋ฌธ๊ฐ€ ๊ด€์ ) -**ํ†ค**: ์บ์ฃผ์–ผ๋ณด๋‹ค ์ „๋ฌธ์  - -**์ œ๋ชฉ**: "ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ ์šด์˜์ง„์ด ์•Œ์•„์•ผ ํ•  ๋””์ง€ํ„ธ ์ „ํ™˜ ์‚ฌ๋ก€" - -**๋‚ด์šฉ**: -- ๋ฐฐ๊ฒฝ: 25๋ช… ๋™ํ˜ธํšŒ ์šด์˜์˜ ์–ด๋ ค์›€ -- ๋ฌธ์ œ: ์ˆ˜์ž‘์—… ์˜ˆ์•ฝ ๊ด€๋ฆฌ์˜ ๋น„ํšจ์œจ -- ์†”๋ฃจ์…˜: ๋””์ง€ํ„ธ ์˜ˆ์•ฝ ์‹œ์Šคํ…œ ๋„์ž… -- ๊ฒฐ๊ณผ: ๊ด€๋ฆฌ ์‹œ๊ฐ„ 80% ๊ฐ์†Œ -- ์ธ์‚ฌ์ดํŠธ: "์ž‘์€ ์ปค๋ฎค๋‹ˆํ‹ฐ๋„ ๋””์ง€ํ„ธ ์ „ํ™˜ ํ•„์š”" - - -#### 2-6. ๋„ค์ด๋ฒ„ ์นดํŽ˜ ๊ฒŒ์‹œ๊ธ€ 1๊ฐœ (์ง„์งœ ๊ฒฝํ—˜๋‹ด) -**์ œ๋ชฉ**: "[ํ›„๊ธฐ] ๋™ํ˜ธํšŒ ์˜ˆ์•ฝ ๊ด€๋ฆฌ ์ด๋ ‡๊ฒŒ ํ•ด๊ฒฐํ–ˆ์Šต๋‹ˆ๋‹ค" - -**ํ†ค**: ๊ด‘๊ณ  ์•„๋‹˜, ์ง„์งœ ๋„์›€ - -**๋‚ด์šฉ**: -``` -์•ˆ๋…•ํ•˜์„ธ์š”, XX ๋™ํ˜ธํšŒ ์šด์˜ ์ค‘์ธ ๊น€OO์ž…๋‹ˆ๋‹ค. - -์ €ํฌ ๋™ํ˜ธํšŒ ํšŒ์›์ด 25๋ช…์ธ๋ฐ์š”, -๋งค์ฃผ ์ฝ”ํŠธ ์˜ˆ์•ฝ์ด ์ œ์ผ ํฐ ์ŠคํŠธ๋ ˆ์Šค์˜€์–ด์š”. - -[๋ฌธ์ œ] -- ํ† ์š”์ผ ์˜ค์ „ 5๊ฐœ ์ฝ”ํŠธ ์ „ํ™” (30๋ถ„ ์†Œ์š”) -- ํšŒ์›๋“ค ์ผ์ • ์กฐ์œจ ์นดํ†ก 100ํ†ต -- ์˜ˆ์•ฝ ์‹คํŒจํ•˜๋ฉด ์š•๋จน์Œ ใ… ใ…  - -[ํ•ด๊ฒฐ] -OO ์•ฑ ์จ๋ณด๋‹ˆ๊นŒ ์ง„์งœ ํŽธํ•˜๋”๋ผ๊ณ ์š”. -(๊ด‘๊ณ  ์•„๋‹ˆ๊ณ  ์ง„์งœ ์จ๋ณธ ํ›„๊ธฐ์ž…๋‹ˆ๋‹ค) - -[ํšจ๊ณผ] -- ์˜ˆ์•ฝ ์‹œ๊ฐ„: 30๋ถ„ โ†’ 3๋ถ„ -- ํšŒ์›๋“ค ๋งŒ์กฑ๋„ UP -- ์ž๋™ ํ• ์ธ๊นŒ์ง€ ๋ฐ›์Œ - -ํ˜น์‹œ ๋™ํ˜ธํšŒ ์šด์˜ํ•˜์‹œ๋Š” ๋ถ„๋“ค ์ฐธ๊ณ ํ•˜์„ธ์š”! -``` - - -#### 2-7. PDF ๋‹ค์šด๋กœ๋“œ ์ž๋ฃŒ (๋ฆฌ๋“œ ์ˆ˜์ง‘์šฉ) -**์ œ๋ชฉ**: "ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ ์šด์˜์ž๋ฅผ ์œ„ํ•œ ์˜ˆ์•ฝ ๊ด€๋ฆฌ ์ฒดํฌ๋ฆฌ์ŠคํŠธ" - -**๋‚ด์šฉ**: -- [ ] ์‹œ์ฆŒ๋ณ„ ์„ ํ˜ธ ์‹œ๊ฐ„๋Œ€ ํŒŒ์•… -- [ ] ๋‹จ๊ณจ ์ฝ”ํŠธ 3๊ณณ ํ™•๋ณด -- [ ] ์˜ˆ์•ฝ ์•ฑ 3๊ฐœ ๋น„๊ต (๊ธฐ๋Šฅ/๊ฐ€๊ฒฉ) -- [ ] ํšŒ์› ๊ฒฐ์ œ ์‹œ์Šคํ…œ ๊ตฌ์ถ• -- [ ] ์˜ˆ์•ฝ ์ทจ์†Œ ์ •์ฑ… ์ˆ˜๋ฆฝ -- [ ] ๋น„ ์˜ฌ ๋•Œ Plan B - -**CTA**: PDF ๋งˆ์ง€๋ง‰ ํŽ˜์ด์ง€์— ์•ฑ ์„ค์น˜ ๋งํฌ - - -#### 2-8. ์ธ์Šคํƒ€ ์บ๋Ÿฌ์…€ 10์žฅ (์ธํฌ๊ทธ๋ž˜ํ”ฝ) -**์ œ๋ชฉ**: "์ฝ”ํŠธ ์˜ˆ์•ฝ 30๋ถ„โ†’3์ดˆ ์ค„์ด๋Š” ๋ฒ•" - -**์Šฌ๋ผ์ด๋“œ ๊ตฌ์„ฑ**: -1. ํ‘œ์ง€: "์ฃผ๋ง๋งˆ๋‹ค ์ฝ”ํŠธ ์˜ˆ์•ฝ ์ŠคํŠธ๋ ˆ์Šค?" -2. ๋ฌธ์ œ 1: ์ „ํ™” ๋Œ€๊ธฐ 15๋ถ„ -3. ๋ฌธ์ œ 2: ์›ํ•˜๋Š” ์‹œ๊ฐ„ ๋งŒ์„ -4. ๋ฌธ์ œ 3: ๋น„์‹ผ ์ •๊ฐ€ -5. ์†”๋ฃจ์…˜: ์‹ค์‹œ๊ฐ„ ์˜ˆ์•ฝ ์•ฑ -6. ๊ธฐ๋Šฅ 1: 3์ดˆ ์˜ˆ์•ฝ -7. ๊ธฐ๋Šฅ 2: ์ž๋™ ํ• ์ธ -8. ๊ธฐ๋Šฅ 3: ์‹ค์‹œ๊ฐ„ ๊ณต์„ -9. Before/After ๋น„๊ต -10. CTA: ๋ฐ”์ด์˜ค ๋งํฌ - - -#### 2-9. ์ปค๋ฎค๋‹ˆํ‹ฐ ๋Œ“๊ธ€/๋‹ต๋ณ€ (์ž์—ฐ์Šค๋Ÿฌ์šด ๋…ธ์ถœ) -**์ƒํ™ฉ**: ๋„ค์ด๋ฒ„ ์นดํŽ˜ ์งˆ๋ฌธ๊ธ€ -"์ฃผ๋ง ์ฝ”ํŠธ ์˜ˆ์•ฝ ์–ด๋–ป๊ฒŒ ํ•˜์‹œ๋‚˜์š”?" - -**๋‹ต๋ณ€**: -``` -์ €๋Š” ์˜ˆ์ „์—” ์ „ํ™”๋กœ ํ–ˆ๋Š”๋ฐ ๋„ˆ๋ฌด ๋ฒˆ๊ฑฐ๋กœ์›Œ์„œ -์š”์ฆ˜์€ OO ์•ฑ ์จ์š”. - -์žฅ์ : -- ์‹ค์‹œ๊ฐ„์œผ๋กœ ๋นˆ ์ฝ”ํŠธ ํ™•์ธ -- ๊ฐ€๊ฒฉ ๋น„๊ต ๊ฐ€๋Šฅ -- ์ž๋™ ํ• ์ธ๋„ ์ ์šฉ๋จ - -๋‹จ์ : -- ์•„์ง ๋ชจ๋“  ์ฝ”ํŠธ๊ฐ€ ๋“ฑ๋ก๋œ ๊ฑด ์•„๋‹˜ - -๊ทผ๋ฐ ์ œ๊ฐ€ ๋‹ค๋‹ˆ๋Š” ์ฃผ์š” ์ฝ”ํŠธ๋Š” ๋‹ค ์žˆ์–ด์„œ ๋งŒ์กฑ ์ค‘์ž…๋‹ˆ๋‹ค. -(๊ด‘๊ณ  ์•„๋‹ˆ๊ณ  ์ง„์งœ ์“ฐ๋Š” ์‚ฌ๋žŒ ํ›„๊ธฐ) -``` - -**์ „๋žต**: ๊ด‘๊ณ ์ฒ˜๋Ÿผ ๋ณด์ด๋ฉด ์—ญํšจ๊ณผ, ์ง„์งœ ๋„์›€๋ง์ฒ˜๋Ÿผ - - -#### 2-10. ์˜คํ”ˆ์ฑ„ํŒ… / ๋ฐด๋“œ ๊ณต์œ  (๋ฐ”์ด๋Ÿด ์œ ๋„) -**์ƒํ™ฉ**: ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ ๋‹จํ†ก๋ฐฉ - -**๋ฉ”์‹œ์ง€**: -``` -[๊ณต์œ ] ์ด๋ฒˆ ์ฃผ ํ† ์š”์ผ ์˜ˆ์•ฝ ์™„๋ฃŒํ–ˆ์–ด์š”~ - -๋‹ค๋“ค ์ด ์•ฑ ์จ๋ณด์…จ์–ด์š”? -์‹ค์‹œ๊ฐ„์œผ๋กœ ์ฝ”ํŠธ ์˜ˆ์•ฝ ๋˜๊ณ  ํ• ์ธ๋„ ๋ฐ›์•„์„œ ์ข‹๋”๋ผ๊ณ ์š”. - -์ €ํฌ ๋™ํ˜ธํšŒ ํšŒ์›๋“ค ์“ฐ๋ฉด ์˜ˆ์•ฝ ์ด๋ฌด ์ผ ์ง„์งœ ์ค„์–ด๋“ค ๊ฒƒ ๊ฐ™์•„์š” ใ…Žใ…Ž - -๋งํฌ: [...] -(์ฒซ ์˜ˆ์•ฝ ํ• ์ธ ์ฝ”๋“œ: TENNIS2025) -``` - -**์ „๋žต**: ๋„์›€๋˜๋Š” ์ •๋ณด ๊ณต์œ  โ†’ ์ž์—ฐ์Šค๋Ÿฌ์šด ๋ฐ”์ด๋Ÿด -``` - -### 3. Content Calendar (4์ฃผ ๊ณ„ํš) - -```markdown -## 4-Week Content Plan - -### Week 1: Awareness (์ธ์ง€๋„) -"์šฐ๋ฆฌ ์ œํ’ˆ์ด ์กด์žฌํ•œ๋‹ค๋Š” ๊ฑธ ์•Œ๋ฆฌ๊ธฐ" - -| ์š”์ผ | ์ฑ„๋„ | ์ฝ˜ํ…์ธ  | ๋ชฉํ‘œ | -|------|------|--------|------| -| ์›” | ์œ ํŠœ๋ธŒ | ๋กฑํผ ์˜์ƒ ์—…๋กœ๋“œ | ์กฐํšŒ์ˆ˜ 500 | -| ํ™” | ๋ธ”๋กœ๊ทธ | SEO ํฌ์ŠคํŠธ ๋ฐœํ–‰ | ์œ ์ž… ์‹œ์ž‘ | -| ์ˆ˜ | ์ธ์Šคํƒ€ | ๋ฆด์Šค #1 (Before/After) | ๋„๋‹ฌ 1,000 | -| ๋ชฉ | ๋„ค์ด๋ฒ„ ์นดํŽ˜ | ๊ฒฝํ—˜๋‹ด ๊ฒŒ์‹œ๊ธ€ 5๊ฐœ | ๋Œ“๊ธ€ 10+ | -| ๊ธˆ | ์œ ํŠœ๋ธŒ ์‡ผ์ธ  | ์‡ผ์ธ  #1 (Problem) | ์กฐํšŒ์ˆ˜ 1,000 | -| ํ†  | ๋งํฌ๋“œ์ธ | ์ „๋ฌธ๊ฐ€ ํฌ์ŠคํŠธ | ์—ฐ๊ฒฐ ์š”์ฒญ 5+ | -| ์ผ | ํœด์‹ | ์ฃผ๊ฐ„ ์„ฑ๊ณผ ๋ถ„์„ | - | - - -### Week 2: Engagement (์ฐธ์—ฌ ์œ ๋„) -"๊ด€์‹ฌ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค๊ณผ ๋Œ€ํ™” ์‹œ์ž‘" - -| ์š”์ผ | ์ฑ„๋„ | ์ฝ˜ํ…์ธ  | ๋ชฉํ‘œ | -|------|------|--------|------| -| ์›” | ์ธ์Šคํƒ€ | ๋ฆด์Šค #2 (3 Tips) | ์ €์žฅ 50+ | -| ํ™” | ํŠธ์œ„ํ„ฐ | ์“ฐ๋ ˆ๋“œ ๋ฐœํ–‰ | ๋ฆฌํŠธ์œ— 10+ | -| ์ˆ˜ | ๋„ค์ด๋ฒ„ ์นดํŽ˜ | ์งˆ๋ฌธ๊ธ€์— ๋‹ต๋ณ€ 10๊ฐœ | ์‹ ๋ขฐ ๊ตฌ์ถ• | -| ๋ชฉ | ์œ ํŠœ๋ธŒ ์‡ผ์ธ  | ์‡ผ์ธ  #2 (Demo) | ์กฐํšŒ์ˆ˜ 2,000 | -| ๊ธˆ | ์ธ์Šคํƒ€ | ์บ๋Ÿฌ์…€ 10์žฅ | ์ €์žฅ 30+ | -| ํ†  | ๋ฐด๋“œ | ๋™ํ˜ธํšŒ์— ๊ณต์œ  | ๊ฐ€์ž… 5+ | -| ์ผ | ์ด๋ฉ”์ผ | PDF ๋‹ค์šด๋กœ๋“œ์ž ๋Œ€์ƒ | ์˜คํ”ˆ์œจ 30% | - - -### Week 3: Conversion (์ „ํ™˜ ์œ ๋„) -"์‹ค์ œ ์‚ฌ์šฉ์ž ํ™•๋ณด" - -| ์š”์ผ | ์ฑ„๋„ | ์ฝ˜ํ…์ธ  | ๋ชฉํ‘œ | -|------|------|--------|------| -| ์›” | ์ „ ์ฑ„๋„ | ํ• ์ธ ์ด๋ฒคํŠธ ๊ณต์ง€ | ๊ฐ€์ž… 20+ | -| ํ™” | ์œ ํŠœ๋ธŒ ์‡ผ์ธ  | ์‡ผ์ธ  #3 (Result) | ์ „ํ™˜ 5+ | -| ์ˆ˜ | ๋„ค์ด๋ฒ„ ์นดํŽ˜ | ๋ฒ ํƒ€ ํ…Œ์Šคํ„ฐ ๋ชจ์ง‘ | ์‹ ์ฒญ 10+ | -| ๋ชฉ | ๋ธ”๋กœ๊ทธ | ์‚ฌ์šฉ ๊ฐ€์ด๋“œ ํฌ์ŠคํŠธ | ์ฒด๋ฅ˜ 3๋ถ„+ | -| ๊ธˆ | ์ธ์Šคํƒ€ ์Šคํ† ๋ฆฌ | ์นด์šดํŠธ๋‹ค์šด (์ด๋ฒคํŠธ ๋งˆ๊ฐ) | FOMO ์œ ๋„ | -| ํ†  | ์˜คํ”ˆ์ฑ„ํŒ… | ์‚ฌ์šฉ์ž ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ฐœ์„ค | ์ฐธ์—ฌ 10+ | -| ์ผ | ํœด์‹ | ์ „ํ™˜์œจ ๋ถ„์„ | - | - - -### Week 4: Retention (์žฌ๋ฐฉ๋ฌธ ์œ ๋„) -"๊ธฐ์กด ์‚ฌ์šฉ์ž ๋งŒ์กฑ๋„ ๋†’์ด๊ธฐ" - -| ์š”์ผ | ์ฑ„๋„ | ์ฝ˜ํ…์ธ  | ๋ชฉํ‘œ | -|------|------|--------|------| -| ์›” | ์ด๋ฉ”์ผ | ์‚ฌ์šฉ ํŒ ๋‰ด์Šค๋ ˆํ„ฐ | ์žฌ๋ฐฉ๋ฌธ ์œ ๋„ | -| ํ™” | ์œ ํŠœ๋ธŒ | ๊ณ ๊ธ‰ ๊ธฐ๋Šฅ ํŠœํ† ๋ฆฌ์–ผ | ํ™œ์„ฑ ์‚ฌ์šฉ์ž ์ฆ๊ฐ€ | -| ์ˆ˜ | ์ธ์Šคํƒ€ | ์‚ฌ์šฉ์ž ํ›„๊ธฐ ๋ฆฌ๊ทธ๋žจ | ์‚ฌํšŒ์  ์ฆ๋ช… | -| ๋ชฉ | ๋„ค์ด๋ฒ„ ์นดํŽ˜ | ์„ฑ๊ณต ์‚ฌ๋ก€ ๊ณต์œ  | ์ž…์†Œ๋ฌธ | -| ๊ธˆ | ๋ธ”๋กœ๊ทธ | ์—…๋ฐ์ดํŠธ ์†Œ์‹ | SEO ์œ ์ง€ | -| ํ†  | ์ปค๋ฎค๋‹ˆํ‹ฐ | ์˜คํ”„๋ผ์ธ ๋ชจ์ž„ ๊ธฐํš | ์ถฉ์„ฑ๋„ UP | -| ์ผ | ํšŒ๊ณ  | 4์ฃผ ์„ฑ๊ณผ ์ •๋ฆฌ & Next | - | -``` - -### 4. Content Hook Generator (๊ฐ๊ฐ์  ์ฒซ ๋ฌธ์žฅ) - -```markdown -## Hook Formula Library - -### Formula 1: Shocking Number (์ถฉ๊ฒฉ์  ์ˆซ์ž) -"๋งค์ฃผ [์‹œ๊ฐ„]์„ [์ง€๋ฃจํ•œ ์ž‘์—…]์— ์“ฐ๊ณ  ์žˆ๋‹ค๋Š” ๊ฑธ ์•„์‹œ๋‚˜์š”?" - -**Example**: -- "๋งค์ฃผ 30๋ถ„์„ ์ฝ”ํŠธ ์˜ˆ์•ฝ ์ „ํ™”์— ์“ฐ๊ณ  ์žˆ๋‹ค๋Š” ๊ฑธ ์•„์‹œ๋‚˜์š”?" -- "ํ•œ ๋‹ฌ์— 4์‹œ๊ฐ„์„ ์˜ˆ์•ฝ ๋•Œ๋ฌธ์— ๋‚ญ๋น„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค" - - -### Formula 2: Relatable Pain (๊ณต๊ฐ๋˜๋Š” ๊ณ ํ†ต) -"[์ƒํ™ฉ] ๋•Œ๋ฌธ์— [๋ถ€์ •์  ๊ฐ์ •] ๋Š๊ปด๋ณธ ์  ์žˆ์œผ์‹ ๊ฐ€์š”?" - -**Example**: -- "์ฃผ๋ง ์ฝ”ํŠธ ์˜ˆ์•ฝ ์‹คํŒจํ•ด์„œ ํ—ˆํƒˆํ–ˆ๋˜ ์  ์žˆ์œผ์‹ ๊ฐ€์š”?" -- "ํ…Œ๋‹ˆ์Šค ์น˜๊ณ  ์‹ถ์€๋ฐ ์˜ˆ์•ฝ์ด ๊ท€์ฐฎ์•„์„œ ํฌ๊ธฐํ•œ ์  ์žˆ๋‚˜์š”?" - - -### Formula 3: Before/After (๊ทน๋ช…ํ•œ ๋Œ€๋น„) -"[Before] โ†’ [After]๋กœ ๋ฐ”๋€ ๋ฐฉ๋ฒ•" - -**Example**: -- "30๋ถ„ ์ „ํ™” ์˜ˆ์•ฝ โ†’ 3์ดˆ ์•ฑ ์˜ˆ์•ฝ์œผ๋กœ ๋ฐ”๋€ ๋ฐฉ๋ฒ•" -- "๋งŒ์„ ์ŠคํŠธ๋ ˆ์Šค โ†’ ์‹ค์‹œ๊ฐ„ ํ™•์ธ์œผ๋กœ ๋ฐ”๋€ ์ด์œ " - - -### Formula 4: Curiosity Gap (ํ˜ธ๊ธฐ์‹ฌ ๊ฐญ) -"[๊ฒฐ๊ณผ]๋ฅผ ํ•œ ๋น„๋ฒ•, [์ผ๋ฐ˜ ์ƒ์‹]์ด ์•„๋‹™๋‹ˆ๋‹ค" - -**Example**: -- "์ฝ”ํŠธ ์˜ˆ์•ฝ 10์ดˆ ์ปท, ์ „ํ™” ๋ง๊ณ  OO ์“ฐ์„ธ์š”" -- "ํ• ์ธ๋ฐ›๋Š” ๋ฒ•, ์ฟ ํฐ ๋ง๊ณ  OO ํ•˜์„ธ์š”" - - -### Formula 5: Question Hook (์งˆ๋ฌธ ํ›…) -"์™œ ์•„์ง๋„ [๊ตฌ์‹œ๋Œ€ ๋ฐฉ๋ฒ•]์œผ๋กœ [์ž‘์—…]ํ•˜์„ธ์š”?" - -**Example**: -- "์™œ ์•„์ง๋„ ์ „ํ™”๋กœ ์ฝ”ํŠธ ์˜ˆ์•ฝํ•˜์„ธ์š”?" -- "์™œ ์ •๊ฐ€ ๋‚ด๊ณ  ์˜ˆ์•ฝํ•˜์„ธ์š”?" - - -### Formula 6: Social Proof (์‚ฌํšŒ์  ์ฆ๊ฑฐ) -"์ด๋ฏธ [์ˆซ์ž]๋ช…์ด [ํ–‰๋™]ํ–ˆ์Šต๋‹ˆ๋‹ค. ๋‹น์‹ ์€?" - -**Example**: -- "์ด๋ฏธ 500๋ช…์ด ์•ฑ์œผ๋กœ ์˜ˆ์•ฝํ•ฉ๋‹ˆ๋‹ค. ๋‹น์‹ ์€?" -- "์šฐ๋ฆฌ ๋™ํ˜ธํšŒ ํšŒ์› 25๋ช… ๋ชจ๋‘ ์“ฐ๋Š” ์ด์œ " - - -### Formula 7: FOMO (๋†“์น˜๊ธฐ ์‹ซ์€ ์‹ฌ๋ฆฌ) -"[๊ธฐํšŒ]๋ฅผ ๋†“์น˜๋ฉด [์†ํ•ด]ํ•ฉ๋‹ˆ๋‹ค" - -**Example**: -- "์ด ํ• ์ธ ๋†“์น˜๋ฉด ์ •๊ฐ€๋กœ ํ‰์ƒ ์˜ˆ์•ฝํ•ฉ๋‹ˆ๋‹ค" -- "์„ ์ฐฉ์ˆœ 100๋ช…๋งŒ 30% ํ• ์ธ (ํ˜„์žฌ 73๋ช…)" - - -### Formula 8: Contrarian (๋ฐ˜๋Œ€ ์˜๊ฒฌ) -"[์ผ๋ฐ˜ ํ†ต๋…]์€ ํ‹€๋ ธ์Šต๋‹ˆ๋‹ค. ์ง„์งœ๋Š” [๋ฐ˜์ „]์ž…๋‹ˆ๋‹ค" - -**Example**: -- "์ „ํ™” ์˜ˆ์•ฝ์ด ๋” ๋น ๋ฅด๋‹ค? ํ‹€๋ ธ์Šต๋‹ˆ๋‹ค. ์•ฑ์ด 10๋ฐฐ ๋น ๋ฆ…๋‹ˆ๋‹ค" -- "๋น„์‹ผ ์ฝ”ํŠธ๊ฐ€ ์ข‹๋‹ค? ์•„๋‹™๋‹ˆ๋‹ค. ์‹œ๊ฐ„๋Œ€๊ฐ€ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค" -``` - -### 5. Content Repurposing Checklist - -```markdown -## Repurposing Workflow - -### Step 1: Create Pillar (1๊ฐœ ์ œ์ž‘) -โœ… ์œ ํŠœ๋ธŒ ๋กฑํผ 1๊ฐœ (10๋ถ„) - - ๋Œ€๋ณธ ์ž‘์„ฑ - - ์ดฌ์˜/ํŽธ์ง‘ - - ์—…๋กœ๋“œ - -### Step 2: Chop into Shorts (์กฐ๊ฐ๋‚ด๊ธฐ) -โœ… ์œ ํŠœ๋ธŒ ์‡ผ์ธ  3๊ฐœ - - ํƒ€์ž„๋ผ์ธ์—์„œ ํ•ต์‹ฌ 60์ดˆ ์ถ”์ถœ - - ์„ธ๋กœ ํฌ๋งท (9:16) ์žฌํŽธ์ง‘ - - ์ž๋ง‰ ์ถ”๊ฐ€ - -โœ… ์ธ์Šคํƒ€ ๋ฆด์Šค 2๊ฐœ - - ์‡ผ์ธ ์™€ ๋™์ผํ•˜๋˜ 30์ดˆ๋กœ ์••์ถ• - - ํŠธ๋ Œ๋”ฉ ์Œ์•… ์ถ”๊ฐ€ - - ํ•ด์‹œํƒœ๊ทธ 15๊ฐœ - -### Step 3: Transform to Text (ํ…์ŠคํŠธ ๋ณ€ํ™˜) -โœ… ๋ธ”๋กœ๊ทธ ํฌ์ŠคํŠธ - - ์˜์ƒ ๋Œ€๋ณธ โ†’ ๊ธ€๋กœ ๋ณ€ํ™˜ - - SEO ์ตœ์ ํ™” (ํ‚ค์›Œ๋“œ 5๊ฐœ ์‚ฝ์ž…) - - ์Šคํฌ๋ฆฐ์ƒท 5-7์žฅ ์ถ”๊ฐ€ - -โœ… ํŠธ์œ„ํ„ฐ ์“ฐ๋ ˆ๋“œ - - ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€ 7๊ฐœ๋กœ ์••์ถ• - - ๊ฐ ํŠธ์œ— 280์ž ์ด๋‚ด - - ์ฒซ ํŠธ์œ—์— ํ›… ์ง‘์ค‘ - -โœ… ๋งํฌ๋“œ์ธ ํฌ์ŠคํŠธ - - ์ „๋ฌธ๊ฐ€ ํ†ค์œผ๋กœ ์žฌ์ž‘์„ฑ - - ์ธ์‚ฌ์ดํŠธ ์ค‘์‹ฌ - - 1,000-1,500์ž - -### Step 4: Design Visuals (๋น„์ฃผ์–ผ ์ œ์ž‘) -โœ… ์ธ์Šคํƒ€ ์บ๋Ÿฌ์…€ 10์žฅ - - ์บ”๋ฐ” ํ…œํ”Œ๋ฆฟ ํ™œ์šฉ - - ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€ 1์žฅ 1๋ฌธ์žฅ - - ๋ธŒ๋žœ๋“œ ์ปฌ๋Ÿฌ ์ผ๊ด€์„ฑ - -โœ… PDF ๋‹ค์šด๋กœ๋“œ - - ์ฒดํฌ๋ฆฌ์ŠคํŠธ/๊ฐ€์ด๋“œ ํ˜•์‹ - - 5-10ํŽ˜์ด์ง€ - - ๋งˆ์ง€๋ง‰ ํŽ˜์ด์ง€ CTA - -### Step 5: Community Seeding (์ปค๋ฎค๋‹ˆํ‹ฐ ๋ฐฐํฌ) -โœ… ๋„ค์ด๋ฒ„ ์นดํŽ˜ ๊ฒŒ์‹œ๊ธ€ - - ๊ด‘๊ณ  ๋Š๋‚Œ ์ œ๊ฑฐ - - ์ง„์งœ ๊ฒฝํ—˜๋‹ด์ฒ˜๋Ÿผ - - 5-10๊ฐœ ์นดํŽ˜ - -โœ… ์ปค๋ฎค๋‹ˆํ‹ฐ ๋Œ“๊ธ€ - - ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์–ธ๊ธ‰ - - ๋„์›€ ๋˜๋Š” ์ •๋ณด ๊ณต์œ  - - ๋งํฌ๋Š” ๋งˆ์ง€๋ง‰์—๋งŒ - -### Total Output: 1 Pillar โ†’ 20+ Content Pieces -``` - ---- - -## Output Files - -### ์ƒ์„ฑ๋  ํŒŒ์ผ๋“ค: - -1. **`docs/market/core-message.md`** - - ONE ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€ - - Before/After/Bridge - - ๊ณ ๊ฐ Pain Point ์—ฐ๊ฒฐ - -2. **`docs/market/content-pyramid.md`** - - Pillar Content ๊ธฐํš - - 10๊ฐ€์ง€ ํŒŒ์ƒ ์ฝ˜ํ…์ธ  - - ํฌ๋งท๋ณ„ ์ œ์ž‘ ๊ฐ€์ด๋“œ - -3. **`docs/market/content-calendar.md`** - - 4์ฃผ ์ฝ˜ํ…์ธ  ์บ˜๋ฆฐ๋” - - ์ฑ„๋„๋ณ„ ๋ฐœํ–‰ ์Šค์ผ€์ค„ - - ๋ชฉํ‘œ ์ง€ํ‘œ - -4. **`docs/market/hook-library.md`** - - 8๊ฐ€์ง€ ํ›… ๊ณต์‹ - - ์ œํ’ˆ๋ณ„ ์˜ˆ์‹œ - - A/B ํ…Œ์ŠคํŠธ์šฉ - ---- - -## Integration Points - -### ๋‹ค๋ฅธ ๋ช…๋ น์–ด์™€์˜ ์—ฐ๊ณ„: - -- **From `/market.customer`**: ํƒ€๊ฒŸ ์ฑ„๋„ โ†’ ์ฝ˜ํ…์ธ  ํฌ๋งท ๊ฒฐ์ • -- **From `/appkit.sales`**: ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€ โ†’ ์ฝ˜ํ…์ธ  ์ฃผ์ œ -- **To `/market.channel`**: ์ฝ˜ํ…์ธ  โ†’ ์ฑ„๋„๋ณ„ ์ตœ์ ํ™” -- **To `/market.communicate`**: ์ฝ˜ํ…์ธ  โ†’ ๋ฐ”์ด๋Ÿด ์ „๋žต - ---- - -## Examples - -### Example 1: B2C ์•ฑ -```bash -$ /market.contents - -๐ŸŽฏ Core Message Extracted - -ONE Message: -"๋งค์ฃผ 30๋ถ„ ๊ฑธ๋ฆฌ๋˜ ์ฝ”ํŠธ ์˜ˆ์•ฝ, 3์ดˆ๋กœ ๋‹จ์ถ•" - -Content Pyramid Generated: - -1 Pillar: -โœ… ์œ ํŠœ๋ธŒ ๋กฑํผ (10๋ถ„) - "์˜ˆ์•ฝ ์‹œ๊ฐ„ 90% ์ค„์ธ ๋ฒ•" - -10 Derivatives: -โœ… ์œ ํŠœ๋ธŒ ์‡ผ์ธ  3๊ฐœ -โœ… ์ธ์Šคํƒ€ ๋ฆด์Šค 2๊ฐœ -โœ… ๋ธ”๋กœ๊ทธ ํฌ์ŠคํŠธ 1๊ฐœ -โœ… ํŠธ์œ„ํ„ฐ ์“ฐ๋ ˆ๋“œ 1๊ฐœ -โœ… ๋งํฌ๋“œ์ธ ํฌ์ŠคํŠธ 1๊ฐœ -โœ… ๋„ค์ด๋ฒ„ ์นดํŽ˜ ๊ธ€ 1๊ฐœ -โœ… ์ธ์Šคํƒ€ ์บ๋Ÿฌ์…€ 1๊ฐœ - -4-Week Calendar: -Week 1: Awareness (์ธ์ง€๋„) -Week 2: Engagement (์ฐธ์—ฌ) -Week 3: Conversion (์ „ํ™˜) -Week 4: Retention (์žฌ๋ฐฉ๋ฌธ) - -โœ… Generated content-pyramid.md -โœ… Generated content-calendar.md -``` - ---- - -## Key Principles - -### Content Efficiency: - -1. **One to Many**: 1๊ฐœ ์ œ์ž‘ โ†’ 10๊ฐœ ๋ฐฐํฌ -2. **Core Message First**: ๋ฉ”์‹œ์ง€ ๋จผ์ €, ํฌ๋งท์€ ๋‚˜์ค‘ -3. **Platform Native**: ๊ฐ ์ฑ„๋„์˜ ์–ธ์–ด๋กœ ๋ฒˆ์—ญ -4. **Hook Obsession**: ์ฒซ 3์ดˆ๊ฐ€ ์ „๋ถ€ -5. **Batch Production**: ํ•œ ๋ฒˆ์— ์—ฌ๋Ÿฌ ๊ฐœ ์ œ์ž‘ - -### Content Anti-Patterns: - -โŒ **Spray and Pray**: ์ผ๊ด€์„ฑ ์—†์ด ๋ง‰ ์˜ฌ๋ฆฌ๊ธฐ -โŒ **Perfectionism**: ์™„๋ฒฝํ•œ 1๊ฐœ๋ณด๋‹ค ๊ดœ์ฐฎ์€ 10๊ฐœ -โŒ **Platform Blindness**: ์œ ํŠœ๋ธŒ ์˜์ƒ์„ ์ธ์Šคํƒ€์— ๊ทธ๋Œ€๋กœ -โŒ **Message Dilution**: ์ฑ„๋„๋งˆ๋‹ค ๋‹ค๋ฅธ ๋ฉ”์‹œ์ง€ -โŒ **No Repurposing**: ๋งค๋ฒˆ ์ƒˆ๋กœ ๋งŒ๋“ค๊ธฐ - ---- - -## Next Steps - -### ์ด ๋ช…๋ น์–ด ์‹คํ–‰ ํ›„: - -**๐Ÿ“ ๋‹ค์Œ ๋‹จ๊ณ„: `/market.channel`** (์ฑ„๋„๋ณ„ ์ตœ์ ํ™”) -- ๋งŒ๋“  ์ฝ˜ํ…์ธ ๋ฅผ ๊ฐ ์ฑ„๋„์— ๋งž๊ฒŒ ์ตœ์ ํ™” -- ํ”Œ๋žซํผ๋ณ„ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ์ดํ•ด -- ์„ฑ๊ณผ ์ธก์ • ๋ฐ ๊ฐœ์„  - ---- - -## Version - -- **Version**: 1.0.0 -- **Created**: 2025-11-20 -- **Philosophy**: "Create once, distribute everywhere. But make it native to each platform." diff --git a/.claude/commands/market.customer.md b/.claude/commands/market.customer.md deleted file mode 100644 index be3ab59..0000000 --- a/.claude/commands/market.customer.md +++ /dev/null @@ -1,434 +0,0 @@ -# market.customer - -**MVP์— ๋งž๋Š” ํƒ€๊ฒŸ ๊ณ ๊ฐ ์„ธ๋ถ„ํ™” ๋ฐ ์ฑ„๋„ ์ถ”์ฒœ ๋ช…๋ น์–ด** - ---- - -## Overview - -**This is the first step of the 4C Marketing Framework**: - -``` -์ €๋น„์šฉ ๋งˆ์ผ€ํŒ… 4C: -1. /market.customer โ†’ ๊ณ ๊ฐ ์„ธ๋ถ„ํ™” & ์ฑ„๋„ ์ถ”์ฒœ (๋ˆ„๊ตฌ์—๊ฒŒ, ์–ด๋””์„œ?) โ† YOU ARE HERE -2. /market.contents โ†’ ์ฝ˜ํ…์ธ  ์ „๋žต & ์žฌํ™œ์šฉ (๋ฌด์—‡์„ ๋งŒ๋“ค๊นŒ?) -3. /market.channel โ†’ ์ฑ„๋„๋ณ„ ์ตœ์ ํ™” ์ „๋žต (์–ด๋–ป๊ฒŒ ์ตœ์ ํ™”ํ• ๊นŒ?) -4. /market.communicate โ†’ ๋ฐ”์ด๋Ÿด & ์ปค๋ฎค๋‹ˆํ‹ฐ ์ „๋žต (์–ด๋–ป๊ฒŒ ํผ๋œจ๋ฆด๊นŒ?) -``` - -## Purpose - -MVP ์ œํ’ˆ์˜ ํŠน์„ฑ์„ ๋ถ„์„ํ•˜์—ฌ **๊ฐ€์žฅ ํšจ๊ณผ์ ์ธ ํƒ€๊ฒŸ ๊ณ ๊ฐ ์„ธ๊ทธ๋จผํŠธ**๋ฅผ ์ฐพ๊ณ , -๊ทธ๋“ค์ด ์‹ค์ œ๋กœ ์žˆ๋Š” **์ฑ„๋„**์„ ์ถ”์ฒœํ•ฉ๋‹ˆ๋‹ค. - -**ํ•ต์‹ฌ ์งˆ๋ฌธ**: "๋ˆ„๊ฐ€ ๊ฐ€์žฅ ๋จผ์ € ์šฐ๋ฆฌ ์ œํ’ˆ์„ ์จ์ค„๊นŒ? ๊ทธ๋“ค์€ ์ง€๊ธˆ ์–ด๋”” ์žˆ์„๊นŒ?" - ---- - -## When to Use - -- `/appkit.mvp`๋กœ MVP ๋ฒ”์œ„๋ฅผ ์ •์˜ํ•œ ํ›„ -- ์ œํ’ˆ ์ถœ์‹œ ์ „ ๋งˆ์ผ€ํŒ… ์ „๋žต ์ˆ˜๋ฆฝ ์‹œ -- ๊ด‘๊ณ ๋น„ ์—†์ด ์ดˆ๊ธฐ ๊ณ ๊ฐ์„ ํ™•๋ณดํ•ด์•ผ ํ•  ๋•Œ -- ์ฑ„๋„ ์„ ํƒ์ด ๋ถˆ๋ช…ํ™•ํ•  ๋•Œ - ---- - -## Usage - -```bash -/market.customer -/market.customer "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ์•ฑ" -/market.customer "์ง์žฅ์ธ ๋Œ€์ƒ SaaS ํˆด" -``` - ---- - -## What I'll Do - -### 1. ์ œํ’ˆ ๋งฅ๋ฝ ๋ถ„์„ - -```markdown -## Product Context Analysis - -### Input Sources -- `docs/appkit/overview.md` โ†’ ์„œ๋น„์Šค ๋ณธ์งˆ ํŒŒ์•… -- `docs/appkit/customer-persona.md` โ†’ ๊ธฐ์กด ํŽ˜๋ฅด์†Œ๋‚˜ ํ™œ์šฉ -- `docs/appkit/mvp-scope.md` โ†’ MVP ํ•ต์‹ฌ ๊ฐ€์น˜ ํ™•์ธ - -### Key Questions -- ์ด ์ œํ’ˆ์€ ๋ฌด์—‡์„ ํ•ด๊ฒฐํ•˜๋Š”๊ฐ€? -- ๊ฐ€์žฅ ๊ธ‰ํ•œ ๋ฌธ์ œ๋ฅผ ๊ฐ€์ง„ ์‚ฌ๋žŒ์€ ๋ˆ„๊ตฌ์ธ๊ฐ€? -- ๋ˆ์„ ๋‚ผ ๋งŒํ•œ ๊ฐ€์น˜๊ฐ€ ์žˆ๋Š” ์‚ฌ๋žŒ์€? -- ์ž…์†Œ๋ฌธ์„ ๋‚ผ ๋งŒํ•œ ์‚ฌ๋žŒ์€? -``` - -### 2. ๊ณ ๊ฐ ์„ธ๊ทธ๋จผํŠธ ์šฐ์„ ์ˆœ์œ„ํ™” - -```markdown -## Customer Segmentation Matrix - -### Early Adopters (์ตœ์šฐ์„  ํƒ€๊ฒŸ) -"์ œํ’ˆ์ด ์™„๋ฒฝํ•˜์ง€ ์•Š์•„๋„ ๋จผ์ € ์จ์ค„ ์‚ฌ๋žŒ๋“ค" - -#### Segment 1: ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ ์šด์˜์ง„ (Primary) -**Why First?** -- Pain Point ๊ฐ•๋„: โญโญโญโญโญ (๋งค์ฃผ ์˜ˆ์•ฝ ์ „ํ™” 30ํ†ต) -- ๊ตฌ๋งค๋ ฅ: โญโญโญโญ (ํšŒ๋น„๋กœ ๊ฒฐ์ œ ๊ฐ€๋Šฅ) -- ์ž…์†Œ๋ฌธ ํŒŒ๊ธ‰๋ ฅ: โญโญโญโญโญ (ํšŒ์› 20-50๋ช…์—๊ฒŒ ์ฆ‰์‹œ ์ „ํŒŒ) -- ์ ‘๊ทผ ์šฉ์ด์„ฑ: โญโญโญโญ (๋„ค์ด๋ฒ„ ์นดํŽ˜, ๋ฐด๋“œ์— ์ง‘์ค‘) - -**Demographics** -- ๋‚˜์ด: 35-55์„ธ -- ์ง์—…: ํšŒ์‚ฌ์›, ์ž์˜์—… -- ์†Œ๋“: ์ค‘์ƒ์œ„ -- ์ง€์—ญ: ์ˆ˜๋„๊ถŒ - -**Psychographics** -- ๊ฐ€์น˜๊ด€: "์šฐ๋ฆฌ ํšŒ์›๋“ค ํŽธํ•˜๊ฒŒ ํ•ด์ฃผ๊ณ  ์‹ถ๋‹ค" -- ๊ด€์‹ฌ์‚ฌ: ๋™ํ˜ธํšŒ ํ™œ์„ฑํ™”, ํšจ์œจ์  ์šด์˜ -- ์ •๋ณด ์Šต๋“: ๋„ค์ด๋ฒ„ ์นดํŽ˜, ๋ฐด๋“œ, ์นดํ†ก ๋‹จํ†ก๋ฐฉ -- ๊ตฌ๋งค ๊ฒฐ์ •: ์‹ค์šฉ์„ฑ > ๊ฐ€๊ฒฉ (ํšŒ์›๋“ค์ด ์ข‹์•„ํ•˜๋ฉด OK) - -**Where Are They?** -1. ๋„ค์ด๋ฒ„ ์นดํŽ˜: "ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ", "XX์ง€์—ญ ํ…Œ๋‹ˆ์Šค" -2. ๋ฐด๋“œ: ์ง€์—ญ๋ณ„ ํ…Œ๋‹ˆ์Šค ๋ฐด๋“œ -3. ์นด์นด์˜คํ†ก: ๋™ํ˜ธํšŒ ๋‹จํ†ก๋ฐฉ (์ ‘๊ทผ ์–ด๋ ค์›€) -4. ์˜คํ”„๋ผ์ธ: ์ฃผ๋ง ์•„์นจ ์ฝ”ํŠธ์žฅ - -**First Touch Strategy** -โ†’ ๋„ค์ด๋ฒ„ ์นดํŽ˜ "์šด์˜์ง„ ๊ณ ๋ฏผ" ๊ฒŒ์‹œํŒ์— ์ง„์งœ ๊ฒฝํ—˜๋‹ด ์ž‘์„ฑ -โ†’ "์ €ํฌ ๋™ํ˜ธํšŒ ์˜ˆ์•ฝ ๊ด€๋ฆฌ ์ด๋ ‡๊ฒŒ ํ•ด๊ฒฐํ–ˆ์–ด์š”" (๊ด‘๊ณ  X) - - -#### Segment 2: ์ง์žฅ ๋‚ด ํ…Œ๋‹ˆ์Šค ๋™์•„๋ฆฌ ๊ฐ„์‚ฌ (Secondary) -**Why Second?** -- Pain Point: โญโญโญโญ (๋ถ„๊ธฐ๋ณ„ ์˜ˆ์•ฝ ์—…๋ฌด ์ŠคํŠธ๋ ˆ์Šค) -- ๊ตฌ๋งค๋ ฅ: โญโญโญ (๋™์•„๋ฆฌ ์˜ˆ์‚ฐ ์žˆ์Œ) -- ์ž…์†Œ๋ฌธ: โญโญโญ (๋‹ค๋ฅธ ์ง์žฅ ๋™์•„๋ฆฌ๋กœ ์ „ํŒŒ ๊ฐ€๋Šฅ) -- ์ ‘๊ทผ: โญโญโญ (๋งํฌ๋“œ์ธ, ์ง์žฅ์ธ ์ปค๋ฎค๋‹ˆํ‹ฐ) - -**Where Are They?** -1. ๋ธ”๋ผ์ธ๋“œ: "์ง์žฅ ์ƒํ™œ" ๊ฒŒ์‹œํŒ -2. ๋งํฌ๋“œ์ธ: ์ง์žฅ์ธ ๊ทธ๋ฃน -3. ์‚ฌ๋‚ด ๊ฒŒ์‹œํŒ: ์ ‘๊ทผ ์–ด๋ ค์›€ -4. ์˜คํ”ˆ ์ฑ„ํŒ…๋ฐฉ: "XX๊ธฐ์—… ํ…Œ๋‹ˆ์Šค" - - -#### Segment 3: ๊ฐœ์ธ ์—ด์„ฑ ํ”Œ๋ ˆ์ด์–ด (Tertiary) -**Why Third?** -- Pain Point: โญโญโญ (๊ฐœ์ธ ์˜ˆ์•ฝ ๋ฒˆ๊ฑฐ๋กœ์›€) -- ๊ตฌ๋งค๋ ฅ: โญโญโญโญ (๊ฐœ์ธ ๊ฒฐ์ œ) -- ์ž…์†Œ๋ฌธ: โญโญ (๊ฐœ์ธ์  ์ถ”์ฒœ) -- ์ ‘๊ทผ: โญโญโญโญโญ (์ธ์Šคํƒ€, ์œ ํŠœ๋ธŒ) - -**Where Are They?** -1. ์ธ์Šคํƒ€๊ทธ๋žจ: #ํ…Œ๋‹ˆ์Šค #ํ…Œ๋ฆฐ์ด #ํ…Œ๋‹ˆ์Šค๋ ˆ์Šจ -2. ์œ ํŠœ๋ธŒ: ํ…Œ๋‹ˆ์Šค ๋ ˆ์Šจ ์˜์ƒ ๋Œ“๊ธ€๋ž€ -3. ํ…Œ๋‹ˆ์Šค์šฉํ’ˆ ์‡ผํ•‘๋ชฐ: ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ฒŒ์‹œํŒ -``` - -### 3. Channel Recommendation Matrix - -```markdown -## Channel Priority by Customer Segment - -### Tier 1: Immediate Action (์ด๋ฒˆ ์ฃผ๋ถ€ํ„ฐ) -"Early Adopters๊ฐ€ ์žˆ๋Š” ๊ณณ" - -| Channel | Segment | Cost | Effort | Expected Result | -|---------|---------|------|--------|-----------------| -| ๋„ค์ด๋ฒ„ ์นดํŽ˜ | ๋™ํ˜ธํšŒ ์šด์˜์ง„ | ๋ฌด๋ฃŒ | ์ค‘ | ์ฒซ 10๋ช… ํ™•๋ณด | -| ๋ฐด๋“œ | ๋™ํ˜ธํšŒ | ๋ฌด๋ฃŒ | ์ค‘ | ์ฒซ ๋‹จ์ฒด ๊ณ ๊ฐ | -| ๋ธ”๋ผ์ธ๋“œ | ์ง์žฅ ๋™์•„๋ฆฌ | ๋ฌด๋ฃŒ | ํ•˜ | ํ”ผ๋“œ๋ฐฑ ์ˆ˜์ง‘ | - -**Action Plan (Week 1-2)** -1. ๋„ค์ด๋ฒ„ ์นดํŽ˜ 10๊ฐœ ๊ฐ€์ž… - - "์„œ์šธ ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ" - - "๊ฒฝ๊ธฐ ํ…Œ๋‹ˆ์Šค ๋ชจ์ž„" - - "์ฃผ๋ง ํ…Œ๋‹ˆ์Šค" -2. ์šด์˜์ง„ ๊ณ ๋ฏผ ๊ฒŒ์‹œํŒ์— ์ง„์งœ ๊ฒฝํ—˜๋‹ด ์ž‘์„ฑ -3. DM์œผ๋กœ ๋ฒ ํƒ€ ํ…Œ์Šคํ„ฐ ๋ชจ์ง‘ (๊ด‘๊ณ  ์•„๋‹˜) - - -### Tier 2: Medium-term Growth (2-4์ฃผ) -"์ธ์ง€๋„ ํ™•์‚ฐ" - -| Channel | Segment | Cost | Effort | Expected Result | -|---------|---------|------|--------|-----------------| -| ์ธ์Šคํƒ€๊ทธ๋žจ | ๊ฐœ์ธ ํ”Œ๋ ˆ์ด์–ด | ์ € | ์ค‘ | ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„ | -| ์œ ํŠœ๋ธŒ ์‡ผ์ธ  | ์ผ๋ฐ˜ ๋Œ€์ค‘ | ์ € | ๊ณ  | ์ž์—ฐ ์œ ์ž… | -| ๋ธ”๋กœ๊ทธ SEO | ๊ฒ€์ƒ‰ ์œ ์ž… | ๋ฌด๋ฃŒ | ์ค‘ | ์žฅ๊ธฐ ์ž์‚ฐ | - -**Content Ideas** -- ์ธ์Šคํƒ€ ๋ฆด์Šค: "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ๊ฟ€ํŒ" -- ์œ ํŠœ๋ธŒ ์‡ผ์ธ : "๋™ํ˜ธํšŒ ์ด๋ฌด๊ฐ€ ์•Œ๋ ค์ฃผ๋Š” ์˜ˆ์•ฝ ๋น„๋ฒ•" -- ๋ธ”๋กœ๊ทธ: "์„œ์šธ ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ๊ฐ€์ด๋“œ" - - -### Tier 3: Scale (4์ฃผ+) -"๋งค์Šค ๋งˆ์ผ€ํŒ… ์ค€๋น„" - -| Channel | Segment | Cost | Effort | Expected Result | -|---------|---------|------|--------|-----------------| -| ๋„ค์ด๋ฒ„ ๊ด‘๊ณ  | ๊ฒ€์ƒ‰ ์œ ์ž… | ์ค‘ | ํ•˜ | ๋น ๋ฅธ ํ™•์žฅ | -| ์ธํ”Œ๋ฃจ์–ธ์„œ | ๋Œ€์ค‘ | ์ค‘-๊ณ  | ์ค‘ | ๋ฐ”์ด๋Ÿด | -| ์ œํœด (์ฝ”ํŠธ) | ์žฅ์†Œ ๊ธฐ๋ฐ˜ | ๋ฌด๋ฃŒ | ๊ณ  | Win-win | - -**Note**: Tier 3๋Š” Tier 1-2 ๊ฒ€์ฆ ํ›„ ์ง„ํ–‰ -``` - -### 4. Persona-Channel-Message Mapping - -```markdown -## Integrated Marketing Map - -### Early Adopter Journey - -#### Persona: ๊น€ํšŒ์žฅ (45์„ธ, ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ ํšŒ์žฅ) - -**ํ˜„์žฌ ์ƒํ™ฉ** -- ๋งค์ฃผ ํ† ์š”์ผ ์•„์นจ ์˜ˆ์•ฝ์„ ์œ„ํ•ด 5๊ฐœ ์ฝ”ํŠธ์— ์ „ํ™” -- ํšŒ์› 25๋ช… ์ผ์ • ์กฐ์œจ์ด ๊ฐ€์žฅ ํฐ ์ŠคํŠธ๋ ˆ์Šค -- ๋„ค์ด๋ฒ„ ์นดํŽ˜์—์„œ "์ด๋ฒˆ ์ฃผ ์˜ˆ์•ฝ ์™„๋ฃŒ" ๊ณต์ง€ ์ž‘์„ฑ - -**Where**: ๋„ค์ด๋ฒ„ ์นดํŽ˜ "์„œ์šธ ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ" (ํšŒ์› 3,500๋ช…) - -**Message Hook**: -"๋™ํ˜ธํšŒ ํšŒ์žฅ๋‹˜๋“ค, ๋งค์ฃผ ์ฝ”ํŠธ ์˜ˆ์•ฝ ์ „ํ™” 30ํ†ต ๊ฑฐ๋Š” ๊ฑฐ ์ง€์น˜์ง€ ์•Š์œผ์„ธ์š”?" - -**Offer**: -"์ €ํฌ ๋™ํ˜ธํšŒ๋Š” ์ด ์•ฑ์œผ๋กœ ์˜ˆ์•ฝ ๊ด€๋ฆฌ 10๋ถ„์œผ๋กœ ์ค„์˜€์Šต๋‹ˆ๋‹ค" -โ†’ ๋ฌด๋ฃŒ ๋ฒ ํƒ€ ํ…Œ์Šคํ„ฐ ๋ชจ์ง‘ (์„ ์ฐฉ์ˆœ 10๊ฐœ ๋™ํ˜ธํšŒ) - -**Conversion Path**: -1. ์นดํŽ˜ ๊ฒŒ์‹œ๊ธ€ ์ž‘์„ฑ (์ง„์งœ ๊ฒฝํ—˜๋‹ด) -2. ๋Œ“๊ธ€๋กœ ๋ฌธ์˜ โ†’ DM์œผ๋กœ ์•ˆ๋‚ด -3. ์นดํ†ก ์˜คํ”ˆ์ฑ„ํŒ…๋ฐฉ ์ดˆ๋Œ€ -4. ์‚ฌ์šฉ ๊ฐ€์ด๋“œ ์ œ๊ณต -5. ํ›„๊ธฐ ์ž‘์„ฑ ๋ถ€ํƒ (์ธ์„ผํ‹ฐ๋ธŒ: 1๊ฐœ์›” ๋ฌด๋ฃŒ) - - -#### Persona: ๋ฐ•๊ฐ„์‚ฌ (32์„ธ, ์ง์žฅ ํ…Œ๋‹ˆ์Šค ๋™์•„๋ฆฌ ๊ฐ„์‚ฌ) - -**Where**: ๋ธ”๋ผ์ธ๋“œ "์ง์žฅ ์ƒํ™œ" ๊ฒŒ์‹œํŒ - -**Message Hook**: -"ํ…Œ๋‹ˆ์Šค ๋™์•„๋ฆฌ ๊ฐ„์‚ฌ ๋งก์•˜๋‹ค๊ฐ€ ์˜ˆ์•ฝ ์—…๋ฌด๋กœ ํ‡ด๊ทผ ๋Šฆ์–ด๋ณธ ์  ์žˆ์œผ์‹ ๊ฐ€์š”?" - -**Offer**: -"3๋ถ„ ๋งŒ์— ๋ถ„๊ธฐ ์˜ˆ์•ฝ ์™„๋ฃŒํ•˜๋Š” ๋ฒ•" -โ†’ ์ฒดํฌ๋ฆฌ์ŠคํŠธ PDF ๋‹ค์šด๋กœ๋“œ (์ด๋ฉ”์ผ ์ˆ˜์ง‘) - -**Conversion Path**: -1. ๋ธ”๋ผ์ธ๋“œ ๊ฒŒ์‹œ๊ธ€ -2. PDF ๋‹ค์šด๋กœ๋“œ (๋žœ๋”ฉ ํŽ˜์ด์ง€) -3. ์ด๋ฉ”์ผ๋กœ ์•ฑ ์†Œ๊ฐœ -4. 7์ผ ๋ฌด๋ฃŒ ์ฒดํ—˜ -``` - -### 5. Channel Testing Framework - -```markdown -## Channel Validation Checklist - -### Week 1-2: Hypothesis Testing -๊ฐ ์ฑ„๋„์—์„œ ์ตœ์†Œ ์‹คํ—˜ ์ง„ํ–‰ - -#### Test 1: ๋„ค์ด๋ฒ„ ์นดํŽ˜ -**Hypothesis**: ๋™ํ˜ธํšŒ ์šด์˜์ง„์ด ์‹ค์ œ ์‚ฌ์šฉํ• ๊นŒ? - -**Experiment**: -- 5๊ฐœ ์นดํŽ˜์— ๊ฒฝํ—˜๋‹ด ๊ฒŒ์‹œ -- ๋ฒ ํƒ€ ํ…Œ์Šคํ„ฐ 10๋ช… ๋ชจ์ง‘ ๋ชฉํ‘œ - -**Success Metrics**: -- ๊ฒŒ์‹œ๊ธ€ ์กฐํšŒ์ˆ˜: 500+ -- DM ๋ฌธ์˜: 5+ -- ์‹ค์ œ ๊ฐ€์ž…: 3+ - -**Pivot Signal**: -- ์กฐํšŒ์ˆ˜ < 100: ๋ฉ”์‹œ์ง€ ๋ณ€๊ฒฝ -- ๋ฌธ์˜ < 2: ์ฑ„๋„ ๋ณ€๊ฒฝ - - -#### Test 2: ๋ธ”๋ผ์ธ๋“œ -**Hypothesis**: ์ง์žฅ์ธ๋“ค์ด ๊ด€์‹ฌ ๊ฐ€์งˆ๊นŒ? - -**Experiment**: -- "์ง์žฅ ์ƒํ™œ" ๊ฒŒ์‹œํŒ 2๊ฑด ์ž‘์„ฑ -- PDF ๋‹ค์šด๋กœ๋“œ 20๊ฑด ๋ชฉํ‘œ - -**Success Metrics**: -- ๊ณต๊ฐ ์ˆ˜: 10+ -- ๋Œ“๊ธ€: 5+ -- PDF ๋‹ค์šด๋กœ๋“œ: 20+ - -**Pivot Signal**: -- ๊ณต๊ฐ < 5: ํƒ€๊ฒŸ ๋ถˆ์ผ์น˜ -- ๋‹ค์šด๋กœ๋“œ < 5: ์˜คํผ ๋ณ€๊ฒฝ - - -### Week 3-4: Double Down -๊ฒ€์ฆ๋œ ์ฑ„๋„์— ์ง‘์ค‘ - -**If ๋„ค์ด๋ฒ„ ์นดํŽ˜ wins**: -โ†’ 10๊ฐœ โ†’ 30๊ฐœ ์นดํŽ˜๋กœ ํ™•๋Œ€ -โ†’ ์„ฑ๊ณต ์‚ฌ๋ก€ ์Šคํ† ๋ฆฌํ…”๋ง - -**If ๋ธ”๋ผ์ธ๋“œ wins**: -โ†’ ๋‹ค๋ฅธ ์ง์žฅ์ธ ์ปค๋ฎค๋‹ˆํ‹ฐ ํ™•๋Œ€ (๋‹น๊ทผ ๋™๋„ค์ƒํ™œ, ์—๋ธŒ๋ฆฌํƒ€์ž„) -``` - ---- - -## Output Files - -### ์ƒ์„ฑ๋  ํŒŒ์ผ๋“ค: - -1. **`docs/market/customer-segments.md`** - - Early Adopter ์šฐ์„ ์ˆœ์œ„ - - ์„ธ๊ทธ๋จผํŠธ๋ณ„ ํŠน์„ฑ ๋ฐ Pain Point - - Where they are (๊ตฌ์ฒด์  ์ฑ„๋„) - -2. **`docs/market/channel-recommendations.md`** - - Tier 1/2/3 ์ฑ„๋„ ์šฐ์„ ์ˆœ์œ„ - - ์ฑ„๋„๋ณ„ ๋น„์šฉ/๋…ธ๋ ฅ/๊ธฐ๋Œ€ํšจ๊ณผ - - ์ฃผ์ฐจ๋ณ„ ์‹คํ–‰ ๊ณ„ํš - -3. **`docs/market/persona-channel-map.md`** - - ํŽ˜๋ฅด์†Œ๋‚˜๋ณ„ ๊ณ ๊ฐ ์—ฌ์ • - - ์ฑ„๋„-๋ฉ”์‹œ์ง€ ๋งค์นญ - - ์ „ํ™˜ ๊ฒฝ๋กœ ์„ค๊ณ„ - ---- - -## Integration Points - -### ๋‹ค๋ฅธ ๋ช…๋ น์–ด์™€์˜ ์—ฐ๊ณ„: - -- **From `/appkit.customer`**: Primary Persona ํ™œ์šฉ -- **From `/appkit.mvp`**: MVP ํ•ต์‹ฌ ๊ฐ€์น˜ โ†’ ๋ฉ”์‹œ์ง€ ํ›… -- **To `/market.contents`**: ์ฑ„๋„๋ณ„ ์ฝ˜ํ…์ธ  ์•„์ด๋””์–ด -- **To `/market.channel`**: ์„ ํƒ๋œ ์ฑ„๋„์˜ ์ตœ์ ํ™” ์ „๋žต - ---- - -## Examples - -### Example 1: B2C ๋ชจ๋ฐ”์ผ ์•ฑ -```bash -$ /market.customer "ํ…Œ๋‹ˆ์Šค ์ฝ”ํŠธ ์˜ˆ์•ฝ ์•ฑ" - -๐ŸŽฏ Customer Segmentation Complete - -Early Adopters (์šฐ์„ ์ˆœ์œ„): -1. ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ ์šด์˜์ง„ (Primary) - โ†’ ๋„ค์ด๋ฒ„ ์นดํŽ˜, ๋ฐด๋“œ -2. ์ง์žฅ ํ…Œ๋‹ˆ์Šค ๋™์•„๋ฆฌ ๊ฐ„์‚ฌ (Secondary) - โ†’ ๋ธ”๋ผ์ธ๋“œ, ๋งํฌ๋“œ์ธ -3. ๊ฐœ์ธ ์—ด์„ฑ ํ”Œ๋ ˆ์ด์–ด (Tertiary) - โ†’ ์ธ์Šคํƒ€๊ทธ๋žจ, ์œ ํŠœ๋ธŒ - -Tier 1 Channels (์ด๋ฒˆ ์ฃผ): -โœ… ๋„ค์ด๋ฒ„ ์นดํŽ˜ 10๊ฐœ -โœ… ๋ฐด๋“œ 5๊ฐœ -โœ… ๋ธ”๋ผ์ธ๋“œ "์ง์žฅ์ƒํ™œ" - -Week 1-2 Goal: -- ์ฒซ 10๋ช… Early Adopters ํ™•๋ณด -- ์ฑ„๋„๋ณ„ A/B ํ…Œ์ŠคํŠธ -- ๊ฒ€์ฆ๋œ ์ฑ„๋„์— ์ง‘์ค‘ - -โœ… Generated customer-segments.md -โœ… Generated channel-recommendations.md -โœ… Generated persona-channel-map.md -``` - -### Example 2: B2B SaaS ํˆด -```bash -$ /market.customer "์ง์žฅ์ธ ์ผ์ • ๊ด€๋ฆฌ SaaS" - -๐ŸŽฏ Customer Segmentation Complete - -Early Adopters: -1. ์Šคํƒ€ํŠธ์—… ํŒ€์žฅ (5-10๋ช… ํŒ€) - โ†’ ๋งํฌ๋“œ์ธ, ์Šคํƒ€ํŠธ์—… ์ปค๋ฎค๋‹ˆํ‹ฐ -2. ํ”„๋ฆฌ๋žœ์„œ PM/๊ธฐํš์ž - โ†’ ๋ธŒ๋Ÿฐ์น˜, ํผ๋ธ”๋ฆฌ - -Tier 1 Channels: -โœ… ๋งํฌ๋“œ์ธ (์ „๋ฌธ๊ฐ€ ๋„คํŠธ์›Œํ‚น) -โœ… ๋””์Šค์ฝฐ์ด์—‡ (์Šคํƒ€ํŠธ์—…) -โœ… ๋ธŒ๋Ÿฐ์น˜ (์ฝ˜ํ…์ธ  ๋งˆ์ผ€ํŒ…) - -Week 1-2 Goal: -- ๋ฒ ํƒ€ ๊ณ ๊ฐ 5ํŒ€ ํ™•๋ณด -- ์‚ฌ์šฉ ์‚ฌ๋ก€ ํ™•๋ณด -- ์ถ”์ฒœ ๋ฐ”์ด๋Ÿด ์œ ๋„ - -โœ… Generated files -``` - ---- - -## Key Principles - -### Customer-First Marketing: - -1. **Segment Before Scale**: ๋Œ€์ค‘๋ณด๋‹ค ํ‹ˆ์ƒˆ ์‹œ์žฅ ๋จผ์ € -2. **Go Where They Are**: ์ƒˆ ์ฑ„๋„ ๋งŒ๋“ค์ง€ ๋ง๊ณ  ๊ธฐ์กด ๊ณต๊ฐ„์— ๋“ค์–ด๊ฐ€๊ธฐ -3. **Earn Trust First**: ๊ด‘๊ณ ํ•˜์ง€ ๋ง๊ณ  ์ง„์งœ ๊ฐ€์น˜ ์ œ๊ณต -4. **Manual Initially**: ์ž๋™ํ™” ์ „์— ์ง์ ‘ ๋Œ€ํ™” -5. **Quality > Quantity**: 1000๋ช…๋ณด๋‹ค ์ง„์งœ ์ข‹์•„ํ•˜๋Š” 10๋ช… - -### Channel Anti-Patterns: - -โŒ **Spray and Pray**: ๋ชจ๋“  ์ฑ„๋„ ๋™์‹œ ์‹œ๋„ -โŒ **Vanity Metrics**: ํŒ”๋กœ์›Œ ์ˆ˜์— ์ง‘์ฐฉ -โŒ **Ad Dependence**: ๊ด‘๊ณ ๋น„ ์—†์œผ๋ฉด ๊ณ ๊ฐ ๋ชป ๋ชจ์œผ๋Š” ๊ตฌ์กฐ -โŒ **Broadcasting**: ์ผ๋ฐฉ์  ํ™๋ณด -โŒ **Impatience**: ์ฒซ ์ฃผ์— ๊ฒฐ๊ณผ ๊ธฐ๋Œ€ - ---- - -## Tips - -### ์„ฑ๊ณต์ ์ธ Early Adopter ํ™•๋ณด๋ฅผ ์œ„ํ•ด: - -1. **Micro-Segment**: ์ž‘๊ณ  ๊ตฌ์ฒด์ ์ธ ์„ธ๊ทธ๋จผํŠธ๋ถ€ํ„ฐ - - "ํ…Œ๋‹ˆ์Šค ์ข‹์•„ํ•˜๋Š” ์‚ฌ๋žŒ" โŒ - - "์ฃผ๋ง ์•„์นจ ํ…Œ๋‹ˆ์Šค ๋™ํ˜ธํšŒ ์šด์˜์ง„" โœ… - -2. **Real Pain Only**: ์ง„์งœ ์•„ํ”ˆ ๋ฌธ์ œ๋งŒ ํƒ€๊ฒŸ - - "์žˆ์œผ๋ฉด ์ข‹์„ ๊ฒƒ ๊ฐ™์€๋ฐ" โŒ - - "์ด๊ฑฐ ์—†์œผ๋ฉด ์ง„์งœ ํž˜๋“ค์–ด" โœ… - -3. **Community First**: ๊ฐœ์ธ๋ณด๋‹ค ์ปค๋ฎค๋‹ˆํ‹ฐ - - ๊ฐœ์ธ 1๋ช… ์ „ํ™˜ < ๋™ํ˜ธํšŒ ํšŒ์žฅ 1๋ช… ์ „ํ™˜ (20๋ช… ๋™๋ฐ˜) - -4. **Earn Your Way In**: ์ŠคํŒธํ•˜์ง€ ๋ง๊ณ  ์‹ ๋ขฐ ์Œ“๊ธฐ - - "์šฐ๋ฆฌ ์ œํ’ˆ ์จ์ฃผ์„ธ์š”" โŒ - - "์ œ๊ฐ€ ์ด๋Ÿฐ ๊ณ ๋ฏผ ํ•ด๊ฒฐํ–ˆ๋Š”๋ฐ ๋„์›€ ๋ ๊นŒ์š”?" โœ… - -5. **Test Fast, Pivot Faster**: 2์ฃผ ์•ˆ์— ๊ฒ€์ฆ - - ๋ฐ˜์‘ ์—†์œผ๋ฉด ๊ณผ๊ฐํžˆ ์ฑ„๋„/๋ฉ”์‹œ์ง€ ๋ณ€๊ฒฝ - ---- - -## Next Steps - -### ์ด ๋ช…๋ น์–ด ์‹คํ–‰ ํ›„: - -**๐Ÿ“ ๋‹ค์Œ ๋‹จ๊ณ„: `/market.contents`** (์ฝ˜ํ…์ธ  ์ „๋žต) -- ํƒ€๊ฒŸ ์ฑ„๋„์ด ์ •ํ•ด์กŒ์œผ๋‹ˆ ์–ด๋–ค ์ฝ˜ํ…์ธ ๋ฅผ ๋งŒ๋“ค์ง€ ๊ธฐํš -- ํ•˜๋‚˜์˜ ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€๋ฅผ 10๊ฐ€์ง€ ํฌ๋งท์œผ๋กœ ์žฌํ™œ์šฉ -- ์ฑ„๋„๋ณ„ ์ตœ์  ์ฝ˜ํ…์ธ  ํ˜•์‹ ์ œ์•ˆ - ---- - -## Version - -- **Version**: 1.0.0 -- **Created**: 2025-11-20 -- **Philosophy**: "Find the smallest viable audience that loves you, not the largest possible audience that's indifferent." diff --git a/.claude/skills/README.md b/.claude/skills/README.md deleted file mode 100644 index 04fdd13..0000000 --- a/.claude/skills/README.md +++ /dev/null @@ -1,195 +0,0 @@ -# AI_์žก๋Œ์ด Skills Overview - -์ด ๋””๋ ‰ํ† ๋ฆฌ๋Š” ํ”„๋กœ์ ํŠธ ์ „์šฉ AI ์Šคํ‚ฌ๋“ค์„ ํฌํ•จํ•ฉ๋‹ˆ๋‹ค. ๊ฐ ์Šคํ‚ฌ์€ ํŠน์ • ์ฝ˜ํ…์ธ  ์ œ์ž‘ ์ž‘์—…์— ์ตœ์ ํ™”๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. - -## ๐Ÿ“š Available Skills - -### 1๏ธโƒฃ YouTube Narration Coach -**๋””๋ ‰ํ† ๋ฆฌ**: `youtube-narration-coach/` -**๋ชฉ์ **: ์œ ํŠœ๋ธŒ ๋‚˜๋ ˆ์ด์…˜ ๋Œ€๋ณธ ๋ถ„์„ ๋ฐ ๊ฐœ์„  - -**์ฃผ์š” ๊ธฐ๋Šฅ**: -- 7๋‹จ๊ณ„ ํ”„๋ ˆ์ž„์›Œํฌ ๊ธฐ๋ฐ˜ ๋ถ„์„ (HOOKโ†’PROBLEMโ†’AGITATEโ†’SOLUTIONโ†’VALUEโ†’PROOFโ†’CTA) -- ํ•œ๊ตญ ์‹œ์ฒญ์ž ์‹ฌ๋ฆฌ ํŠธ๋ฆฌ๊ฑฐ ์ฒดํฌ -- ์„น์…˜๋ณ„ ์ฒดํฌ๋ฆฌ์ŠคํŠธ ์ œ๊ณต -- ๊ตฌ์ฒดํ™” ์งˆ๋ฌธ์„ ํ†ตํ•œ ์ฝ”์นญ ๋ฐฉ์‹ -- ์™„์ฃผ์œจ ์ตœ์ ํ™” ํ”ผ๋“œ๋ฐฑ - -**์‚ฌ์šฉ ๋ฐฉ๋ฒ•**: -``` -"์ด ๋Œ€๋ณธ ๋ถ„์„ํ•ด์ค˜" -"์œ ํŠœ๋ธŒ ์Šคํฌ๋ฆฝํŠธ ํ”ผ๋“œ๋ฐฑ ํ•„์š”ํ•ด" -"ํ”„๋ ˆ์ž„์›Œํฌ ์ ์šฉํ•ด์„œ ๋ด์ค˜" -``` - ---- - -### 2๏ธโƒฃ Landing Page Copywriter -**๋””๋ ‰ํ† ๋ฆฌ**: `landing-page-copywriter/` -**๋ชฉ์ **: ๊ณ ์ „ํ™˜์œจ ๋žœ๋”ฉํŽ˜์ด์ง€ ์นดํ”ผ ์ƒ์„ฑ - -**์ฃผ์š” ๊ธฐ๋Šฅ**: -- PAS/AIDA/StoryBrand ํ”„๋ ˆ์ž„์›Œํฌ ์ ์šฉ -- Hero, Problem, Solution, CTA ์„น์…˜ ์ƒ์„ฑ -- A/B ํ…Œ์ŠคํŠธ ์ œ์•ˆ -- ์ „ํ™˜ ์ตœ์ ํ™” ํŒ -- ์‚ฌํšŒ์  ์ฆ๊ฑฐ ๊ตฌ์กฐํ™” - -**์‚ฌ์šฉ ๋ฐฉ๋ฒ•**: -``` -"์ด ์ œํ’ˆ์œผ๋กœ ๋žœ๋”ฉํŽ˜์ด์ง€ ์นดํ”ผ ์จ์ค˜" -"PAS ํ”„๋ ˆ์ž„์›Œํฌ๋กœ ์„ธ์ผ์ฆˆ ํŽ˜์ด์ง€ ๋งŒ๋“ค์–ด์ค˜" -"CTA ์ตœ์ ํ™”ํ•ด์ค˜" -``` - ---- - -### 3๏ธโƒฃ PPT Slide Extractor โœจ -**๋””๋ ‰ํ† ๋ฆฌ**: `ppt-slide-extractor/` -**๋ชฉ์ **: ์œ ํŠœ๋ธŒ ๋‚˜๋ ˆ์ด์…˜ ๋Œ€๋ณธ์—์„œ ์˜์ƒ ์†ก์ถœ์šฉ PPT ์žฅํ‘œ ์ถ”์ถœ - -**ํ•ต์‹ฌ ์ปจ์…‰**: -- ์œ ํŠœ๋ธŒ ์‹œ์ฒญ์ž๊ฐ€ ๋‚˜๋ ˆ์ด์…˜๊ณผ ํ•จ๊ป˜ ๋ณด๋Š” ์‹œ๊ฐ ์ž๋ฃŒ -- ๋ณต์žกํ•œ ์„ค๋ช…์„ ๋‹จ์ˆœํ™”ํ•ด์„œ ์ „๋‹ฌ -- ์˜คํ”„๋ผ์ธ ๋ฐœํ‘œ ์ž๋ฃŒ ์•„๋‹˜ (๋ฐœํ‘œ์ž ๋…ธํŠธ, ์ œ์Šค์ฒ˜ ๊ฐ€์ด๋“œ X) - -**์ฃผ์š” ๊ธฐ๋Šฅ**: -- 6๊ฐ€์ง€ ์žฅํ‘œ ํƒ€์ž… ์ž๋™ ๋ถ„๋ฅ˜ (Title/Problem/Process/Comparison/Data/CTA) -- ํ•ต์‹ฌ ํ‚ค์›Œ๋“œ ์ถ”์ถœ (5๊ฐœ ์ดํ•˜) -- ์ด๋ฏธ์ง€ ์ œ์•ˆ (๊ฐ„๋‹จํžˆ 1-2์ค„) -- ํƒ€์ž„์Šคํƒฌํ”„ ์—ฐ๋™ - -**ํ•ต์‹ฌ ์›์น™**: -- **1์žฅ = 1๋ฉ”์‹œ์ง€**: ํ•œ ์Šฌ๋ผ์ด๋“œ์— ํ•˜๋‚˜์˜ ํ•ต์‹ฌ๋งŒ -- **3์ดˆ ๋ฃฐ**: ์‹œ์ฒญ์ž๊ฐ€ 3์ดˆ ์•ˆ์— ํŒŒ์•… ๊ฐ€๋Šฅ -- **Less is More**: ํ…์ŠคํŠธ ์ตœ์†Œํ™”, ํ‚ค์›Œ๋“œ ์ค‘์‹ฌ -- **๋‚˜๋ ˆ์ด์…˜ ๋ณด์กฐ**: ์Šฌ๋ผ์ด๋“œ๋Š” ๋งํ•˜๋Š” ๋‚ด์šฉ์˜ ์‹œ๊ฐ์  ๋ณด์กฐ - -**์žฅํ‘œ ํƒ€์ž…**: -1. **ํƒ€์ดํ‹€**: ์˜์ƒ ์‹œ์ž‘, ์„น์…˜ ์ „ํ™˜ -2. **๋ฌธ์ œ ์ œ์‹œ**: ๊ณ ํ†ต ํฌ์ธํŠธ ์‹œ๊ฐํ™” -3. **ํ”„๋กœ์„ธ์Šค**: ๋‹จ๊ณ„๋ณ„ ์›Œํฌํ”Œ๋กœ์šฐ (1โ†’2โ†’3โ†’4) -4. **๋น„๊ต**: Before/After, A vs B -5. **๋ฐ์ดํ„ฐ**: ์ˆซ์ž, ํ†ต๊ณ„, ์‚ฌํšŒ์  ์ฆ๊ฑฐ -6. **CTA**: ํ–‰๋™ ์œ ๋„ (3๋‹จ๊ณ„ ๊น”๋•Œ๊ธฐ) - -**์ถœ๋ ฅ ๊ตฌ์กฐ** (์‹ฌํ”Œ): -``` -SLIDE #N: [ํƒ€์ž…] -โ”œโ”€ โฐ [0:00-0:15] -โ”œโ”€ ์ œ๋ชฉ: [5-8๋‹จ์–ด] -โ”œโ”€ ๋‚ด์šฉ: [ํ‚ค์›Œ๋“œ 3-5๊ฐœ] -โ””โ”€ ์ด๋ฏธ์ง€: [๊ฐ„๋‹จํ•œ ์„ค๋ช… 1-2์ค„] -``` - -**์‚ฌ์šฉ ๋ฐฉ๋ฒ•**: -``` -"์ด ๋‚˜๋ ˆ์ด์…˜์œผ๋กœ PPT ๋งŒ๋“ค์–ด์ค˜" -"๋Œ€๋ณธ์—์„œ ์žฅํ‘œ ๋ฝ‘์•„์ค˜" -"์˜์ƒ์šฉ ์Šฌ๋ผ์ด๋“œ ํ•„์š”ํ•ด" -"์œ ํŠœ๋ธŒ PPT ์ถ”์ถœํ•ด์ค˜" -``` - -**์˜ˆ์ƒ ์žฅํ‘œ ์ˆ˜**: -- 10๋ถ„ ์˜์ƒ: 8-12์žฅ -- 15๋ถ„ ์˜์ƒ: 12-18์žฅ -- ํ‰๊ท : 1-1.5๋ถ„๋‹น 1์žฅ - ---- - -## ๐ŸŽฏ Skills Usage Workflow - -### Workflow 1: ๋Œ€๋ณธ ์ž‘์„ฑ โ†’ ์žฅํ‘œ ์ถ”์ถœ -``` -1. YouTube Narration Coach๋กœ ๋Œ€๋ณธ ์ž‘์„ฑ/๊ฐœ์„  - โ†“ -2. ํ”„๋ ˆ์ž„์›Œํฌ ๊ธฐ๋ฐ˜ ์™„์„ฑ๋„ ๊ฒ€์ฆ - โ†“ -3. PPT Slide Extractor๋กœ ์žฅํ‘œ ์ž๋™ ์ถ”์ถœ - โ†“ -4. ๋””์ž์ด๋„ˆ์—๊ฒŒ ์ „๋‹ฌ or ์ง์ ‘ PPT ์ œ์ž‘ -``` - -### Workflow 2: ์ œํ’ˆ โ†’ ๋žœ๋”ฉํŽ˜์ด์ง€ โ†’ ๋ฐœํ‘œ ์ž๋ฃŒ -``` -1. Landing Page Copywriter๋กœ ์ œํ’ˆ ์นดํ”ผ ์ž‘์„ฑ - โ†“ -2. YouTube Narration Coach๋กœ ๋ฐœํ‘œ ๋Œ€๋ณธ ๋ณ€ํ™˜ - โ†“ -3. PPT Slide Extractor๋กœ ํ”ผ์น˜๋ฑ ์ƒ์„ฑ -``` - ---- - -## ๐Ÿ“ Directory Structure - -``` -.claude/skills/ -โ”œโ”€โ”€ README.md (์ด ํŒŒ์ผ) -โ”œโ”€โ”€ youtube-narration-coach/ -โ”‚ โ””โ”€โ”€ SKILL.md (์Šคํ‚ฌ ์ •์˜) -โ”œโ”€โ”€ landing-page-copywriter/ -โ”‚ โ””โ”€โ”€ SKILL.md -โ””โ”€โ”€ ppt-slide-extractor/ - โ””โ”€โ”€ SKILL.md -``` - ---- - -## ๐Ÿ”ง How Skills Work - -### Activation -์Šคํ‚ฌ์€ ๋‹ค์Œ ์ƒํ™ฉ์—์„œ ์ž๋™ ํ™œ์„ฑํ™”๋ฉ๋‹ˆ๋‹ค: -1. **ํ‚ค์›Œ๋“œ ๊ฐ์ง€**: ํŠน์ • ๋‹จ์–ด/๊ตฌ๋ฌธ ๊ฐ์ง€ ์‹œ -2. **ํŒŒ์ผ ํ™•์žฅ์ž**: `.md`, `.txt` ๋Œ€๋ณธ ํŒŒ์ผ ์ œ๊ณต ์‹œ -3. **๋ช…์‹œ์  ์š”์ฒญ**: "~ํ•ด์ค˜" ํ˜•ํƒœ์˜ ์ง์ ‘ ์š”์ฒญ - -### Coordination -์—ฌ๋Ÿฌ ์Šคํ‚ฌ์ด ๋™์‹œ์— ํ•„์š”ํ•œ ๊ฒฝ์šฐ, Claude๊ฐ€ ์ž๋™์œผ๋กœ ์กฐ์œจํ•ฉ๋‹ˆ๋‹ค: -- **์ˆœ์ฐจ ์‹คํ–‰**: ๋Œ€๋ณธ ์ž‘์„ฑ โ†’ ๋ถ„์„ โ†’ ์žฅํ‘œ ์ถ”์ถœ -- **๋ณ‘๋ ฌ ์‹คํ–‰**: ๋žœ๋”ฉํŽ˜์ด์ง€ ์นดํ”ผ + PPT ์Šฌ๋ผ์ด๋“œ ๋™์‹œ ์ƒ์„ฑ -- **๋ฐ˜๋ณต ๊ฐœ์„ **: ํ”ผ๋“œ๋ฐฑ โ†’ ์ˆ˜์ • โ†’ ์žฌ์ถ”์ถœ - ---- - -## ๐Ÿ’ก Best Practices - -### For YouTube Narration Coach -- ๋Œ€๋ณธ ์ดˆ์•ˆ ๋‹จ๊ณ„๋ถ€ํ„ฐ ํ™œ์šฉ -- ์„น์…˜๋ณ„ ์ˆœ์ฐจ ๊ฐœ์„  (ํ•œ ๋ฒˆ์— ๋‹ค ๊ณ ์น˜๊ธฐ X) -- ํ”„๋ ˆ์ž„์›Œํฌ ์งˆ๋ฌธ์— ๊ตฌ์ฒด์ ์œผ๋กœ ๋‹ต๋ณ€ - -### For Landing Page Copywriter -- ์ œํ’ˆ/์„œ๋น„์Šค ์ •๋ณด ๊ตฌ์ฒด์ ์œผ๋กœ ์ œ๊ณต -- ํƒ€๊ฒŸ ์ฒญ์ค‘ ๋ช…ํ™•ํžˆ ์ •์˜ -- A/B ํ…Œ์ŠคํŠธ ์ œ์•ˆ ์ ๊ทน ํ™œ์šฉ - -### For PPT Slide Extractor -- ๋Œ€๋ณธ ์™„์„ฑ๋„ 70% ์ด์ƒ์ผ ๋•Œ ์‚ฌ์šฉ -- ์žฅํ‘œ ์Šคํƒ€์ผ ๋ฏธ๋ฆฌ ์„ ํƒ (๋ฏธ๋‹ˆ๋ฉ€/์ •๋ณดํ˜•/ํ˜ผํ•ฉ) -- ์ถ”์ถœ ํ›„ ํŠน์ • ์Šฌ๋ผ์ด๋“œ๋งŒ ์ˆ˜์ • ๊ฐ€๋Šฅ -- ๋””์ž์ธ ๊ฐ€์ด๋“œ๋ผ์ธ์„ ๋””์ž์ด๋„ˆ์—๊ฒŒ ์ „๋‹ฌ - ---- - -## ๐Ÿš€ Coming Soon - -### Planned Skills -- **Video Script Analyzer**: ์˜์ƒ ํŽธ์ง‘ ํƒ€์ž„๋ผ์ธ ์ƒ์„ฑ -- **Thumbnail Copy Generator**: ์ธ๋„ค์ผ ํ…์ŠคํŠธ ์ถ”์ถœ -- **SEO Optimizer**: ์ œ๋ชฉ/ํƒœ๊ทธ/์„ค๋ช… ์ตœ์ ํ™” -- **A/B Test Generator**: ๋‹ค์–‘ํ•œ ๋ฒ„์ „ ์ž๋™ ์ƒ์„ฑ - ---- - -## ๐Ÿ“ž Feedback - -์Šคํ‚ฌ ๊ฐœ์„  ์ œ์•ˆ์ด๋‚˜ ๋ฒ„๊ทธ ๋ฆฌํฌํŠธ: -- ํ”„๋กœ์ ํŠธ ์ด์Šˆ ํŠธ๋ž˜์ปค ์‚ฌ์šฉ -- ๋˜๋Š” CLAUDE.md์— ํ”ผ๋“œ๋ฐฑ ์„น์…˜ ์ถ”๊ฐ€ - ---- - -**Last Updated**: 2025-11-08 -**Total Skills**: 3 -**Latest Addition**: PPT Slide Extractor v1.0 diff --git a/.claude/skills/beginner-friendly-script-improver/skill.md b/.claude/skills/beginner-friendly-script-improver/skill.md deleted file mode 100644 index 46327df..0000000 --- a/.claude/skills/beginner-friendly-script-improver/skill.md +++ /dev/null @@ -1,554 +0,0 @@ ---- -name: beginner-friendly-script-improver -description: ๋น„๊ฐœ๋ฐœ์ž ๋Œ€์ƒ ๋Œ€๋ณธ ๊ฐœ์„  ์ „๋ฌธ๊ฐ€. ๊ธฐ์ˆ  ์šฉ์–ด โ†’ ์‰ฌ์šด ์„ค๋ช… ๋ณ€ํ™˜, ์ถ”์ƒ ๊ฐœ๋… โ†’ ๊ตฌ์ฒด์  ๋น„์œ , ์ „๋ฌธ ์šฉ์–ด ์ฒซ ๋“ฑ์žฅ ์‹œ ๊ด„ํ˜ธ ์„ค๋ช… ์ž๋™ ์ถ”๊ฐ€. ์ดํ•ด๋„ 95% ์œ ์ง€ํ•˜๋ฉฐ ์ ‘๊ทผ์„ฑ ๊ทน๋Œ€ํ™”. ---- - -# Beginner-Friendly Script Improver - -๋น„๊ฐœ๋ฐœ์ž๋„ ์‰ฝ๊ฒŒ ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋„๋ก ๊ธฐ์ˆ /๊ฐœ๋ฐœ ๊ด€๋ จ ๋Œ€๋ณธ์„ ๊ฐœ์„ ํ•˜๋Š” ์ „๋ฌธ๊ฐ€์ž…๋‹ˆ๋‹ค. - -## Core Principles (ํ•ต์‹ฌ ์›์น™) - -### ๐ŸŽฏ Mission -**"๊ฐœ๋ฐœ ์ง€์‹ ์ œ๋กœ์ธ ์‚ฌ๋žŒ๋„ 95% ์ดํ•ดํ•  ์ˆ˜ ์žˆ๊ฒŒ"** - -- ๊ธฐ์ˆ  ์šฉ์–ด โ†’ ์ผ์ƒ ์–ธ์–ด -- ์ถ”์ƒ ๊ฐœ๋… โ†’ ๊ตฌ์ฒด์  ๋น„์œ  -- ์ „๋ฌธ ์šฉ์–ด โ†’ ์ฆ‰์‹œ ์„ค๋ช… -- ๋ณต์žกํ•œ ๊ฐœ๋… โ†’ ๋‹จ๊ณ„์  ์„ค๋ช… - -### โœ… DO (๋ฐ˜๋“œ์‹œ ํ•ด์•ผ ํ•  ๊ฒƒ) -1. **์ฒซ ๋“ฑ์žฅ ์šฉ์–ด๋Š” ์ฆ‰์‹œ ์„ค๋ช…** - - "LLM" โ†’ "LLM(ChatGPT, Claude ๊ฐ™์€ ๋Œ€๊ทœ๋ชจ AI ์–ธ์–ด ๋ชจ๋ธ)" - - "API" โ†’ "API(ํ”„๋กœ๊ทธ๋žจ๋“ค๋ผ๋ฆฌ ๋Œ€ํ™”ํ•˜๋Š” ํ†ต๋กœ)" - -2. **๋น„์œ ๋กœ ์„ค๋ช…** - - "๋กœ์ปฌ ์„ค์น˜" โ†’ "๋‚ด ์ง‘์— ์š”๋ฆฌ์‚ฌ ๊ณ ์šฉํ•˜๋Š” ๊ฒƒ" - - "์›น UI" โ†’ "์‹๋‹น์— ๊ฐ€์„œ ์ฃผ๋ฌธํ•˜๋Š” ๊ฒƒ" - -3. **๊ตฌ์ฒด์  ์˜ˆ์‹œ ์ถ”๊ฐ€** - - "Skills" โ†’ "๋งˆ์น˜ ์—‘์…€ ํ•จ์ˆ˜์ฒ˜๋Ÿผ, ์ž…๋ ฅ ๋„ฃ์œผ๋ฉด ๊ฒฐ๊ณผ๊ฐ€ ๋‚˜์˜ด" - -4. **๋น„๊ตํ‘œ๋กœ ์ •๋ฆฌ** - - ๋ณต์žกํ•œ ์ฐจ์ด์ ์€ ํ‘œ๋กœ ์‹œ๊ฐํ™” - -### โŒ DON'T (์ ˆ๋Œ€ ํ•˜์ง€ ๋ง ๊ฒƒ) -1. **์ „๋ฌธ ์šฉ์–ด ๋‚˜์—ด** - - โŒ "LLM์„ ๋กœ์ปฌ์— ์„ค์น˜ํ•ด์„œ API๋กœ ์—ฐ๋™" - - โœ… "AI๋ฅผ ๋‚ด ์ปดํ“จํ„ฐ์— ์„ค์น˜ํ•ด์„œ ์‚ฌ์šฉ" - -2. **์„ค๋ช… ์—†๋Š” ์˜๋ฌธ ์•ฝ์–ด** - - โŒ "MCP๋ฅผ ํ†ตํ•ด" - - โœ… "MCP(AI์—๊ฒŒ ์™ธ๋ถ€ ์ •๋ณด๋ฅผ ์—ฐ๊ฒฐํ•ด์ฃผ๋Š” ํ”Œ๋Ÿฌ๊ทธ์ธ)๋ฅผ ํ†ตํ•ด" - -3. **๋‹น์—ฐํ•˜๋‹ค๊ณ  ๊ฐ€์ •** - - โŒ "VS Code์—์„œ" (์„ค๋ช… ์—†์ด) - - โœ… "VS Code(์ฝ”๋“œ ํŽธ์ง‘ ํ”„๋กœ๊ทธ๋žจ, ๋ฌด๋ฃŒ)์—์„œ" - ---- - -## ๐Ÿ” Analysis Framework (๋ถ„์„ ์ฒด๊ณ„) - -๋Œ€๋ณธ์„ ๋ถ„์„ํ•  ๋•Œ ๋‹ค์Œ ํ•ญ๋ชฉ์„ ์ฒดํฌ: - -### 1๏ธโƒฃ ์ „๋ฌธ ์šฉ์–ด ์Šค์บ” - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] ๊ธฐ์ˆ  ์šฉ์–ด (LLM, API, JSON, IDE, CLI, Git ๋“ฑ) -- [ ] ๊ฐœ๋ฐœ ๋„๊ตฌ (VS Code, Node.js, npm ๋“ฑ) -- [ ] ํ”„๋กœ๊ทธ๋ž˜๋ฐ ๊ฐœ๋… (ํ•จ์ˆ˜, ๋ณ€์ˆ˜, ํด๋ž˜์Šค, ๊ฐ์ฒด ๋“ฑ) -- [ ] ๋น„์ฆˆ๋‹ˆ์Šค ์šฉ์–ด (SaaS, MVP, PMF, KPI ๋“ฑ) -- [ ] ํ”„๋ ˆ์ž„์›Œํฌ/๋ผ์ด๋ธŒ๋Ÿฌ๋ฆฌ ์ด๋ฆ„ -- [ ] ์˜๋ฌธ ์•ฝ์–ด (๋ชจ๋“  ์•ฝ์–ด) - -**๋ถ„์„ ์งˆ๋ฌธ**: -1. "์ด ์šฉ์–ด๊ฐ€ ์ฒ˜์Œ ๋“ฑ์žฅํ•˜๋Š”๊ฐ€?" -2. "๋น„๊ฐœ๋ฐœ์ž๊ฐ€ ์ด ์šฉ์–ด๋ฅผ ์•Œ๊ณ  ์žˆ์„๊นŒ?" -3. "์„ค๋ช… ์—†์ด ๋„˜์–ด๊ฐ€๋„ ์ดํ•ด ๊ฐ€๋Šฅํ•œ๊ฐ€?" - -### 2๏ธโƒฃ ์ถ”์ƒ ๊ฐœ๋… ์Šค์บ” - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] ๋กœ์ปฌ vs ํด๋ผ์šฐ๋“œ -- [ ] ํ”„๋ก ํŠธ์—”๋“œ vs ๋ฐฑ์—”๋“œ -- [ ] ๋™๊ธฐ vs ๋น„๋™๊ธฐ -- [ ] ๊ฐ์ฒด์ง€ํ–ฅ, ํ•จ์ˆ˜ํ˜• ํ”„๋กœ๊ทธ๋ž˜๋ฐ -- [ ] ์›Œํฌํ”Œ๋กœ์šฐ, ํŒŒ์ดํ”„๋ผ์ธ -- [ ] ์•„ํ‚คํ…์ฒ˜, ์ธํ”„๋ผ - -**๊ฐœ์„  ๋ฐฉ๋ฒ•**: -- ์ผ์ƒ ๋น„์œ ๋กœ ๋ณ€ํ™˜ -- ์‹œ๊ฐ์  ๋น„๊ต (ํ‘œ, ๋„์‹) -- ๋‹จ๊ณ„๋ณ„ ๋ถ„ํ•ด - -### 3๏ธโƒฃ ์ปจํ…์ŠคํŠธ ๋ถ€์กฑ ์Šค์บ” - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] "์ด๊ฑธ ์™œ ํ•ด์•ผ ํ•˜๋Š”๊ฐ€?" ์„ค๋ช… ํ•„์š” -- [ ] "์ด๊ฒŒ ๋ญ”๊ฐ€?" ์ •์˜ ํ•„์š” -- [ ] "์–ด๋–ป๊ฒŒ ์ƒ๊ธด ๊ฑด๊ฐ€?" ์‹œ๊ฐ์  ์„ค๋ช… ํ•„์š” -- [ ] "์‹ค์ œ๋กœ๋Š” ์–ด๋–ค ๊ฑด๊ฐ€?" ์˜ˆ์‹œ ํ•„์š” - ---- - -## ๐Ÿ“š ์šฉ์–ด ๋ณ€ํ™˜ ์‚ฌ์ „ - -### ๊ฐœ๋ฐœ ๋„๊ตฌ & ํ™˜๊ฒฝ - -| ์ „๋ฌธ ์šฉ์–ด | ์‰ฌ์šด ์„ค๋ช… | ๋น„์œ /์˜ˆ์‹œ | -|----------|----------|----------| -| LLM | ChatGPT, Claude ๊ฐ™์€ ๋Œ€๊ทœ๋ชจ AI ์–ธ์–ด ๋ชจ๋ธ | - | -| ๋กœ์ปฌ ์„ค์น˜ | ๋‚ด ์ปดํ“จํ„ฐ์— ์ง์ ‘ ์„ค์น˜ | ๋‚ด ์ง‘์— ์š”๋ฆฌ์‚ฌ ๊ณ ์šฉ | -| ์›น UI | ์›น์‚ฌ์ดํŠธ ํ™”๋ฉด | ์‹๋‹น์— ๊ฐ€์„œ ์ฃผ๋ฌธ | -| API | ํ”„๋กœ๊ทธ๋žจ๋“ค๋ผ๋ฆฌ ๋Œ€ํ™”ํ•˜๋Š” ํ†ต๋กœ | ์ „ํ™”์„  | -| VS Code | ์ฝ”๋“œ ํŽธ์ง‘ ํ”„๋กœ๊ทธ๋žจ (๋ฌด๋ฃŒ) | ๋ฉ”๋ชจ์žฅ์˜ ๊ฐ•๋ ฅ ๋ฒ„์ „ | -| IDE | ๊ฐœ๋ฐœ ๋„๊ตฌ ํ”„๋กœ๊ทธ๋žจ | - | -| CLI | ๋ช…๋ น์–ด ์ž…๋ ฅ ์ฐฝ | - | -| JSON | ๋ฐ์ดํ„ฐ๋ฅผ ์ •๋ฆฌํ•ด์„œ ์ €์žฅํ•˜๋Š” ํ…์ŠคํŠธ ํ˜•์‹ | ์—‘์…€์„ ํ…์ŠคํŠธ๋กœ | -| Git | ๋ฒ„์ „ ๊ด€๋ฆฌ ์‹œ์Šคํ…œ | ๋ฌธ์„œ ๋ณ€๊ฒฝ ์ด๋ ฅ ์ถ”์  | -| Node.js | JavaScript ์‹คํ–‰ ํ”„๋กœ๊ทธ๋žจ | - | - -### ํ”„๋กœ๊ทธ๋ž˜๋ฐ ๊ฐœ๋… - -| ์ „๋ฌธ ์šฉ์–ด | ์‰ฌ์šด ์„ค๋ช… | ๋น„์œ /์˜ˆ์‹œ | -|----------|----------|----------| -| ํ•จ์ˆ˜ | ํŠน์ • ์ž‘์—…์„ ์ˆ˜ํ–‰ํ•˜๋Š” ๋ช…๋ น์–ด ๋ฌถ์Œ | ์žํŒ๊ธฐ (์ž…๋ ฅโ†’๊ฒฐ๊ณผ) | -| ๋ณ€์ˆ˜ | ๊ฐ’์„ ์ €์žฅํ•˜๋Š” ์ƒ์ž | ์ด๋ฆ„ํ‘œ ๋ถ™์€ ๋ฐ”๊ตฌ๋‹ˆ | -| ๊ฐ์ฒด | ๊ด€๋ จ ์ •๋ณด๋ฅผ ๋ฌถ์–ด๋†“์€ ๊ฒƒ | ํ”„๋กœํ•„ ์นด๋“œ | -| ํด๋ž˜์Šค | ๊ฐ์ฒด๋ฅผ ๋งŒ๋“œ๋Š” ์„ค๊ณ„๋„ | ๋ถ•์–ด๋นต ํ‹€ | -| ์›Œํฌํ”Œ๋กœ์šฐ | ์—…๋ฌด ํ๋ฆ„, ์ž‘์—… ์ˆœ์„œ | ์š”๋ฆฌ ๋ ˆ์‹œํ”ผ | -| ํŒŒ์ดํ”„๋ผ์ธ | ์—ฌ๋Ÿฌ ์ž‘์—…์ด ์ˆœ์ฐจ์ ์œผ๋กœ ์ง„ํ–‰๋˜๋Š” ๊ณผ์ • | ๊ณต์žฅ ์กฐ๋ฆฝ ๋ผ์ธ | - -### AI/ML ์šฉ์–ด - -| ์ „๋ฌธ ์šฉ์–ด | ์‰ฌ์šด ์„ค๋ช… | ๋น„์œ /์˜ˆ์‹œ | -|----------|----------|----------| -| ํ”„๋กฌํ”„ํŠธ | AI์—๊ฒŒ ์ฃผ๋Š” ์ง€์‹œ๋ฌธ | ์ง์›์—๊ฒŒ ์ฃผ๋Š” ์—…๋ฌด ์ง€์‹œ | -| ์ปจํ…์ŠคํŠธ | AI๊ฐ€ ์ดํ•ดํ•˜๋Š” ์ƒํ™ฉ ์ •๋ณด | ๋Œ€ํ™”์˜ ์•ž๋’ค ๋งฅ๋ฝ | -| ํ† ํฐ | AI๊ฐ€ ์ฒ˜๋ฆฌํ•˜๋Š” ํ…์ŠคํŠธ ๋‹จ์œ„ | ๋‹จ์–ด ์กฐ๊ฐ | -| ํŒŒ์ธํŠœ๋‹ | AI๋ฅผ ํŠน์ • ๋ชฉ์ ์— ๋งž๊ฒŒ ์žฌํ•™์Šต | ์‹ ์ž…์‚ฌ์› ์ง๋ฌด ๊ต์œก | -| MCP | AI์—๊ฒŒ ์™ธ๋ถ€ ์ •๋ณด๋ฅผ ์—ฐ๊ฒฐํ•ด์ฃผ๋Š” ํ”Œ๋Ÿฌ๊ทธ์ธ | ์Šค๋งˆํŠธํฐ ์•ฑ | - -### ๋น„์ฆˆ๋‹ˆ์Šค ์šฉ์–ด - -| ์ „๋ฌธ ์šฉ์–ด | ์‰ฌ์šด ์„ค๋ช… | ๋น„์œ /์˜ˆ์‹œ | -|----------|----------|----------| -| SaaS | ๊ตฌ๋…ํ˜• ์›น ์„œ๋น„์Šค | ๋„ทํ”Œ๋ฆญ์Šค, ๋ฉœ๋ก  | -| MVP | ์ตœ์†Œ ๊ธฐ๋Šฅ ์ œํ’ˆ | ํ”„๋กœํ† ํƒ€์ž… | -| PMF | ์ œํ’ˆ-์‹œ์žฅ ์ ํ•ฉ์„ฑ | ์ œํ’ˆ์ด ์‹œ์žฅ์— ๋”ฑ ๋งž๋Š” ์ƒํƒœ | -| KPI | ํ•ต์‹ฌ ์„ฑ๊ณผ ์ง€ํ‘œ | ๋ชฉํ‘œ ๋‹ฌ์„ฑ๋ฅ  | -| AGI | ์ธ๊ฐ„ ์ˆ˜์ค€ ๋ฒ”์šฉ AI | ๋ชจ๋“  ์ผ์„ ์‚ฌ๋žŒ์ฒ˜๋Ÿผ ํ•˜๋Š” AI | -| AX | AI๋กœ ๋ชจ๋“  ๊ฒŒ ๋ฐ”๋€Œ๋Š” ์‹œ๋Œ€ | - | - ---- - -## ๐ŸŽจ ๊ฐœ์„  ํŒจํ„ด ๋ผ์ด๋ธŒ๋Ÿฌ๋ฆฌ - -### Pattern 1: ์ฒซ ๋“ฑ์žฅ ์šฉ์–ด โ†’ ๊ด„ํ˜ธ ์„ค๋ช… - -**Before**: -``` -LLM์„ ๋กœ์ปฌ์— ์„ค์น˜ํ•˜๋ฉด API๋ฅผ ํ†ตํ•ด ์ž‘์—…๋ฉ๋‹ˆ๋‹ค. -``` - -**After**: -``` -LLM(ChatGPT, Claude ๊ฐ™์€ ๋Œ€๊ทœ๋ชจ AI ์–ธ์–ด ๋ชจ๋ธ)์„ -๋‚ด ์ปดํ“จํ„ฐ์— ์ง์ ‘ ์„ค์น˜ํ•˜๋ฉด -API(ํ”„๋กœ๊ทธ๋žจ๋“ค๋ผ๋ฆฌ ๋Œ€ํ™”ํ•˜๋Š” ํ†ต๋กœ)๋ฅผ ํ†ตํ•ด ์ž‘์—…๋ฉ๋‹ˆ๋‹ค. -``` - -### Pattern 2: ์ถ”์ƒ ๊ฐœ๋… โ†’ ๊ตฌ์ฒด์  ๋น„์œ  - -**Before**: -``` -๋กœ์ปฌ LLM๊ณผ ์›น UI์˜ ์ฐจ์ด๋Š”... -``` - -**After**: -``` -๋‚ด ์ปดํ“จํ„ฐ์— ์„ค์น˜ํ•œ AI์™€ ์›น์‚ฌ์ดํŠธ์˜ ์ฐจ์ด๋Š” ์ด๋ ‡์Šต๋‹ˆ๋‹ค: - -| ๊ตฌ๋ถ„ | ์›น์‚ฌ์ดํŠธ | ๋‚ด ์ปดํ“จํ„ฐ | -|------|---------|----------| -| ๋น„์œ  | ์‹๋‹น ์ฃผ๋ฌธ | ๋‚ด ์ง‘ ์š”๋ฆฌ์‚ฌ | -| ๋งฅ๋ฝ ์ดํ•ด | ๋งค๋ฒˆ ์„ค๋ช… ํ•„์š” | ๋‚ด ์ƒํ™ฉ ์™„์ „ ํŒŒ์•… | -``` - -### Pattern 3: ๊ธฐ์ˆ  ์„ค๋ช… โ†’ ์ผ์ƒ ๋น„์œ  - -**Before**: -``` -Skills๋Š” ์ž…์ถœ๋ ฅ์ด ์ •ํ•ด์ง„ ํ•จ์ˆ˜์ด๊ณ , -SubAgent๋Š” ํŒ๋‹จ ๋กœ์ง์„ ๊ฐ€์ง„ ์—์ด์ „ํŠธ์ž…๋‹ˆ๋‹ค. -``` - -**After**: -``` -Skills(์ž๋™ ๋„๊ตฌ) โ†’ ์žํŒ๊ธฐ -- ๋ฒ„ํŠผ(์ž…๋ ฅ) ๋ˆ„๋ฅด๋ฉด ์ปคํ”ผ(๊ฒฐ๊ณผ)๊ฐ€ ๋‚˜์˜ด -- ๋งค๋ฒˆ ๋˜‘๊ฐ™์€ ๊ฒฐ๊ณผ - -SubAgent(AI ์ง์›) โ†’ ๋ฐ”๋ฆฌ์Šคํƒ€ -- "๋‹ฌ๋‹ฌํ•œ ๊ฑฐ ์ฃผ์„ธ์š”" ํ•˜๋ฉด ์ƒํ™ฉ ๋ณด๊ณ  ํŒ๋‹จ -- ๋‚ด ์ทจํ–ฅ ๊ธฐ์–ตํ•˜๊ณ  ์ถ”์ฒœ -``` - -### Pattern 4: ์ฝ”๋“œ/๊ธฐ์ˆ  โ†’ "์‹ค์ œ ํ™”๋ฉด" ์•ˆ๋‚ด - -**Before**: -```javascript -Command: /์ฝ˜ํ…์ธ -์ œ์ž‘-ํŒŒ์ดํ”„๋ผ์ธ -``` - -**After**: -``` -์ด๋Ÿฐ ์‹์œผ๋กœ ์ž๋™์œผ๋กœ ๋Œ์•„๊ฐ‘๋‹ˆ๋‹ค (์‹ค์ œ ์ง„ํ–‰ ๊ณผ์ •): - -Command: /์ฝ˜ํ…์ธ -์ œ์ž‘-ํŒŒ์ดํ”„๋ผ์ธ -``` - -### Pattern 5: ๋ณต์žกํ•œ ์ฐจ์ด โ†’ ๋น„๊ตํ‘œ - -**Before**: -``` -์›น UI๋Š” ๋งค๋ฒˆ ๋งฅ๋ฝ์„ ์„ค๋ช…ํ•ด์•ผ ํ•˜๊ณ  ํŒŒ์ผ ์ ‘๊ทผ์ด ์•ˆ ๋˜์ง€๋งŒ, -๋กœ์ปฌ ์„ค์น˜๋Š” ๋‚ด ์ƒํ™ฉ์„ ํŒŒ์•…ํ•˜๊ณ  ํŒŒ์ผ์„ ์ž์œ ๋กญ๊ฒŒ ์ฝ์Šต๋‹ˆ๋‹ค. -``` - -**After**: -``` -| ๊ตฌ๋ถ„ | ์›น์‚ฌ์ดํŠธ (ChatGPT) | ๋‚ด ์ปดํ“จํ„ฐ (Claude Code) | -|------|-------------------|------------------------| -| ๋น„์œ  | ์‹๋‹น์— ๊ฐ€์„œ ์ฃผ๋ฌธ | ๋‚ด ์ง‘์— ์š”๋ฆฌ์‚ฌ ๊ณ ์šฉ | -| ๋งฅ๋ฝ ์ดํ•ด | ๋งค๋ฒˆ ์„ค๋ช… ํ•„์š” | ๋‚ด ์ƒํ™ฉ ์™„์ „ ํŒŒ์•… | -| ํŒŒ์ผ ์ ‘๊ทผ | ๋ถˆ๊ฐ€๋Šฅ | ๋‚ด ํŒŒ์ผ ์ž์œ ๋กญ๊ฒŒ ์ฝ๊ธฐ | -| ์ž๋™ํ™” | ๋ถˆ๊ฐ€๋Šฅ (๋‚ด๊ฐ€ ๊ณ„์† ์ง€์‹œ) | ๊ฐ€๋Šฅ (ํ•œ ๋ฒˆ ๋ช…๋ น์œผ๋กœ ์ „์ฒด ์‹คํ–‰) | -``` - -### Pattern 6: ์˜๋ฌธ ์•ฝ์–ด โ†’ ํ•œ๊ธ€ + ๊ด„ํ˜ธ ์„ค๋ช… - -**Before**: -``` -MCP, JSON, SaaS ๊ฐ™์€ ๊ฒƒ๋“ค... -``` - -**After**: -``` -MCP(AI์—๊ฒŒ ์™ธ๋ถ€ ์ •๋ณด๋ฅผ ์—ฐ๊ฒฐํ•ด์ฃผ๋Š” ํ”Œ๋Ÿฌ๊ทธ์ธ), -JSON(๋ฐ์ดํ„ฐ๋ฅผ ์ •๋ฆฌํ•ด์„œ ์ €์žฅํ•˜๋Š” ํ…์ŠคํŠธ ํ˜•์‹), -SaaS(๊ตฌ๋…ํ˜• ์›น ์„œ๋น„์Šค) ๊ฐ™์€ ๊ฒƒ๋“ค... -``` - ---- - -## ๐Ÿ”„ ๊ฐœ์„  ํ”„๋กœ์„ธ์Šค - -### Step 1: ์Šค์บ” (Scan) - -**์ „์ฒด ๋Œ€๋ณธ์„ ์ฝ๊ณ  ๋‹ค์Œ์„ ์‹๋ณ„**: -- [ ] ๋น„๊ฐœ๋ฐœ์ž๊ฐ€ ๋ชจ๋ฅผ ์šฉ์–ด ๋ฆฌ์ŠคํŠธ์—… -- [ ] ์„ค๋ช… ์—†์ด ๋“ฑ์žฅํ•˜๋Š” ๊ฐœ๋… ํ‘œ์‹œ -- [ ] ์ถ”์ƒ์ ์ธ ์„ค๋ช… ๋ถ€๋ถ„ ์ฒดํฌ -- [ ] ๋น„์œ ๊ฐ€ ํ•„์š”ํ•œ ๋ถ€๋ถ„ ํ‘œ์‹œ - -**Output**: -``` -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿ“Š ์šฉ์–ด ๋ถ„์„ ๊ฒฐ๊ณผ -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -๐Ÿ”ด ์ฆ‰์‹œ ๊ฐœ์„  ํ•„์š” (๋‚œ์ด๋„ โ˜…โ˜…โ˜…): -- LLM (66์ค„): ์„ค๋ช… ์—†์ด ๋“ฑ์žฅ -- API (68์ค„): ๊ธฐ์ˆ  ์šฉ์–ด ๊ทธ๋Œ€๋กœ -- VS Code (227์ค„): ์ •์ฒด ๋ถˆ๋ช… - -๐ŸŸก ๊ฐœ์„  ๊ถŒ์žฅ (๋‚œ์ด๋„ โ˜…โ˜…โ˜†): -- ์›Œํฌํ”Œ๋กœ์šฐ (104์ค„): ์™ธ๋ž˜์–ด -- JSON (243์ค„): ๋น„๊ฐœ๋ฐœ์ž ์ƒ์†Œ -- MCP (243์ค„): ์•ฝ์–ด๋งŒ ์žˆ์Œ - -๐ŸŸข ๊ฐœ์„  ์„ ํƒ (๋‚œ์ด๋„ โ˜…โ˜†โ˜†): -- AGI (130์ค„): ๋งฅ๋ฝ์ƒ ์ดํ•ด ๊ฐ€๋Šฅ -- SaaS (198์ค„): ๋น„์ฆˆ๋‹ˆ์Šค ์šฉ์–ด -``` - -### Step 2: ์šฐ์„ ์ˆœ์œ„ (Prioritize) - -**๋‚œ์ด๋„๋ณ„ ๋ถ„๋ฅ˜**: -- ๐Ÿ”ด โ˜…โ˜…โ˜… ํ•„์ˆ˜: ์ดํ•ด ๋ถˆ๊ฐ€๋Šฅ (LLM, API, VS Code) -- ๐ŸŸก โ˜…โ˜…โ˜† ๊ถŒ์žฅ: ์ดํ•ด ์–ด๋ ค์›€ (์›Œํฌํ”Œ๋กœ์šฐ, JSON) -- ๐ŸŸข โ˜…โ˜†โ˜† ์„ ํƒ: ๋งฅ๋ฝ์ƒ ์ถ”๋ก  ๊ฐ€๋Šฅ (AGI, SaaS) - -### Step 3: ๊ฐœ์„  (Improve) - -**๊ฐ ์šฉ์–ด๋ณ„ ๊ฐœ์„ ์•ˆ ์ œ์‹œ**: - -``` -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿ”ง ๊ฐœ์„ ์•ˆ -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -1. LLM (66์ค„) ๐Ÿ”ด -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -Before: -"llm์„ ๋กœ์ปฌ์— ์„ค์น˜ํ•ด์„œ ์‚ฌ์šฉํ•ด์•ผํ•ฉ๋‹ˆ๋‹ค." - -After: -"LLM(ChatGPT, Claude ๊ฐ™์€ ๋Œ€๊ทœ๋ชจ AI ์–ธ์–ด ๋ชจ๋ธ)์„ -๋‚ด ์ปดํ“จํ„ฐ์— ์ง์ ‘ ์„ค์น˜ํ•ด์„œ ์‚ฌ์šฉํ•ด์•ผํ•ฉ๋‹ˆ๋‹ค." - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -์ด์œ : ์ฒซ ๋“ฑ์žฅ ์‹œ ๋ฐ˜๋“œ์‹œ ์„ค๋ช… ํ•„์š” - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -2. API (68์ค„) ๐Ÿ”ด -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -Before: -"api๋ฅผ ํ†ตํ•ด ์ž‘์—…๋˜๋Š”๊ฑด๋ฐ" - -After: -"API(ํ”„๋กœ๊ทธ๋žจ๋“ค๋ผ๋ฆฌ ๋Œ€ํ™”ํ•˜๋Š” ํ†ต๋กœ)๋ฅผ ํ†ตํ•ด ์ž‘์—…๋˜๋Š”๊ฑด๋ฐ" - -๋˜๋Š” ๋” ์‰ฝ๊ฒŒ: -"์ธํ„ฐ๋„ท์„ ํ†ตํ•ด GPT์™€ ์—ฐ๊ฒฐ๋˜๋Š” ๊ฑด๋ฐ" - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -์ด์œ : ๊ธฐ์ˆ  ์šฉ์–ด๋ฅผ ์ผ์ƒ ์–ธ์–ด๋กœ ๋ณ€ํ™˜ -``` - -### Step 4: ๊ฒ€์ฆ (Validate) - -**๊ฐœ์„ ๋œ ๋Œ€๋ณธ ์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] ๋ชจ๋“  ์ „๋ฌธ ์šฉ์–ด ์ฒซ ๋“ฑ์žฅ ์‹œ ์„ค๋ช…๋จ -- [ ] ๋น„์œ ๊ฐ€ ์ ์ ˆํ•˜๊ณ  ์ดํ•ดํ•˜๊ธฐ ์‰ฌ์›€ -- [ ] ๋น„๊ตํ‘œ๊ฐ€ ๋ช…ํ™•ํ•จ -- [ ] ์›๋ž˜ ์˜๋ฏธ์˜ 95% ์ด์ƒ ์œ ์ง€ -- [ ] ๋ฌธ์žฅ์ด ์ž์—ฐ์Šค๋Ÿฌ์›€ (์„ค๋ช… ๋•Œ๋ฌธ์— ์–ด์ƒ‰ํ•˜์ง€ ์•Š์Œ) - ---- - -## ๐Ÿ“‹ Output Format - -### ๊ฐœ์„ ์•ˆ ์ œ์‹œ ํ˜•์‹ - -``` -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿ“Š ๋น„๊ฐœ๋ฐœ์ž ๋Œ€์ƒ ๋Œ€๋ณธ ๊ฐœ์„  ๋ถ„์„ -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -## 1๏ธโƒฃ ๋‚œ์ด๋„ ๋ถ„์„ - -๐Ÿ”ด ์ฆ‰์‹œ ๊ฐœ์„  ํ•„์š” (์ดํ•ด ๋ถˆ๊ฐ€๋Šฅ): [N๊ฐœ] -๐ŸŸก ๊ฐœ์„  ๊ถŒ์žฅ (์ดํ•ด ์–ด๋ ค์›€): [N๊ฐœ] -๐ŸŸข ๊ฐœ์„  ์„ ํƒ (๋งฅ๋ฝ์ƒ ์ถ”๋ก  ๊ฐ€๋Šฅ): [N๊ฐœ] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -## 2๏ธโƒฃ ๊ฐœ์„  ์šฐ์„ ์ˆœ์œ„ - -### ๐Ÿ”ด ํ•„์ˆ˜ ๊ฐœ์„  ํ•ญ๋ชฉ - -**1. [์šฉ์–ด๋ช…] (์ค„ ๋ฒˆํ˜ธ)** -ํ˜„์žฌ: [์›๋ฌธ] -๋ฌธ์ œ: [์™œ ์–ด๋ ค์šด๊ฐ€] -๊ฐœ์„ ์•ˆ: [๊ตฌ์ฒด์  ์ˆ˜์ •์•ˆ] -๋น„์œ : [์„ ํƒ์ ] - -**2. [์šฉ์–ด๋ช…] (์ค„ ๋ฒˆํ˜ธ)** -... - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -### ๐ŸŸก ๊ถŒ์žฅ ๊ฐœ์„  ํ•ญ๋ชฉ - -[๊ฐ™์€ ํ˜•์‹] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -### ๐ŸŸข ์„ ํƒ ๊ฐœ์„  ํ•ญ๋ชฉ - -[๊ฐ™์€ ํ˜•์‹] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -## 3๏ธโƒฃ ๋น„์œ  ์ถ”๊ฐ€ ์ œ์•ˆ - -**[๊ฐœ๋…/์„น์…˜]์— ๋น„์œ  ์ถ”๊ฐ€ ๊ถŒ์žฅ** -- ํ˜„์žฌ: [์ถ”์ƒ์  ์„ค๋ช…] -- ๋น„์œ  ์ œ์•ˆ: [๊ตฌ์ฒด์  ๋น„์œ ] -- ์˜ˆ์‹œ: [์‹ค์ œ ์ž‘์„ฑ ์˜ˆ์‹œ] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -## 4๏ธโƒฃ ๋น„๊ตํ‘œ ์ถ”๊ฐ€ ์ œ์•ˆ - -**[์„น์…˜]์— ๋น„๊ตํ‘œ ์ถ”๊ฐ€ ๊ถŒ์žฅ** -์ด์œ : ๋ณต์žกํ•œ ์ฐจ์ด์ ์„ ์‹œ๊ฐ์ ์œผ๋กœ ์ •๋ฆฌ - -[ํ‘œ ์˜ˆ์‹œ] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -## 5๏ธโƒฃ ์ข…ํ•ฉ ์˜๊ฒฌ - -โœ… ์ž˜๋œ ๋ถ€๋ถ„: -- [...] - -โš ๏ธ ๊ฐœ์„  ํ•„์š”: -- [...] - -๐Ÿ’ก ์ถ”๊ฐ€ ์ œ์•ˆ: -- [...] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -## ๐Ÿš€ ๋‹ค์Œ ๋‹จ๊ณ„ - -1. ๐Ÿ”ด ํ•„์ˆ˜ ํ•ญ๋ชฉ๋ถ€ํ„ฐ ๊ฐœ์„  -2. ๐ŸŸก ๊ถŒ์žฅ ํ•ญ๋ชฉ ๊ฒ€ํ†  -3. ๋น„์œ /ํ‘œ ์ถ”๊ฐ€ -4. ์ „์ฒด ํ๋ฆ„ ์žฌํ™•์ธ -``` - ---- - -## ๐ŸŽฏ Coaching Principles - -### ๋ถ„์„ ์‹œ ์›์น™ - -1. **๋น„๊ฐœ๋ฐœ์ž ๊ด€์ ์œผ๋กœ ์ฝ๊ธฐ** - - "์ด ์šฉ์–ด ์ฒ˜์Œ ๋“ค์œผ๋ฉด?" - - "์™œ ์ด๊ฒŒ ํ•„์š”ํ•œ์ง€ ๋ชจ๋ฅด๊ฒ ๋‹ค๋ฉด?" - - "์ด๊ฒŒ ๋ญ”์ง€ ์ƒ์ƒ์ด ์•ˆ ๊ฐ„๋‹ค๋ฉด?" - -2. **๋‚œ์ด๋„ ์ •ํ™•ํžˆ ํ‰๊ฐ€** - - ๐Ÿ”ด ํ•„์ˆ˜: ์ดํ•ด 0% - - ๐ŸŸก ๊ถŒ์žฅ: ์ดํ•ด 30-60% - - ๐ŸŸข ์„ ํƒ: ์ดํ•ด 70-90% - -3. **๊ตฌ์ฒด์  ๊ฐœ์„ ์•ˆ ์ œ์‹œ** - - "๋” ์‰ฝ๊ฒŒ" (X) โ†’ ๊ตฌ์ฒด์  ์ˆ˜์ •์•ˆ (O) - - "๋น„์œ  ์ถ”๊ฐ€" (X) โ†’ ์‹ค์ œ ๋น„์œ  ์˜ˆ์‹œ (O) - -### ๊ฐœ์„  ์‹œ ์›์น™ - -1. **์›๋ž˜ ์˜๋ฏธ 95% ์ด์ƒ ์œ ์ง€** - - ์‰ฝ๊ฒŒ ๋งŒ๋“ค๋ ค๋‹ค ์˜๋ฏธ ์™œ๊ณก ๊ธˆ์ง€ - - ์ •ํ™•์„ฑ > ์‰ฌ์›€ - -2. **์ž์—ฐ์Šค๋Ÿฌ์šด ๋ฌธ์žฅ** - - ๊ด„ํ˜ธ ์„ค๋ช…์ด ์–ด์ƒ‰ํ•˜๋ฉด ๋ฌธ์žฅ ์žฌ๊ตฌ์„ฑ - - "A(B)์ž…๋‹ˆ๋‹ค" ๋ณด๋‹ค "A, ์ฆ‰ B์ž…๋‹ˆ๋‹ค" ์„ ํ˜ธ - -3. **๋น„์œ ์˜ ์ ์ ˆ์„ฑ** - - ๋„ˆ๋ฌด ์œ ์น˜ํ•˜์ง€ ์•Š๊ฒŒ - - ์ •ํ™•ํ•œ ๋น„์œ  (90% ์ผ์น˜) - - ๋ณดํŽธ์  ๊ฒฝํ—˜ ๊ธฐ๋ฐ˜ - ---- - -## ๐Ÿ”ง Advanced Techniques - -### ๊ธฐ๋ฒ• 1: ๋‹จ๊ณ„์  ์„ค๋ช… - -**๋ณต์žกํ•œ ๊ฐœ๋…์€ 3๋‹จ๊ณ„๋กœ**: -1. ์ผ์ƒ ์–ธ์–ด๋กœ ์ •์˜ -2. ๊ตฌ์ฒด์  ์˜ˆ์‹œ -3. ๊ธฐ์ˆ ์  ์ •์˜ (์„ ํƒ) - -**์˜ˆ์‹œ**: -``` -API๋Š” ๋ญ˜๊นŒ์š”? - -1. ์ผ์ƒ ์–ธ์–ด: ํ”„๋กœ๊ทธ๋žจ๋“ค๋ผ๋ฆฌ ๋Œ€ํ™”ํ•˜๋Š” ํ†ต๋กœ -2. ์˜ˆ์‹œ: ๋ฐฐ๋‹ฌ์•ฑ์ด ์‹๋‹น์— ์ฃผ๋ฌธ ์ „๋‹ฌํ•˜๋Š” ๊ฒƒ -3. ๊ธฐ์ˆ ์ : Application Programming Interface (์„ ํƒ) -``` - -### ๊ธฐ๋ฒ• 2: ์ ์ง„์  ๋ณต์žก๋„ - -**์‰ฌ์šด ํ‘œํ˜„ โ†’ ์ •ํ™•ํ•œ ํ‘œํ˜„์œผ๋กœ ์ „ํ™˜**: -``` -์ฒ˜์Œ: "AI๋ฅผ ๋‚ด ์ปดํ“จํ„ฐ์—์„œ ์“ฐ๋Š” ๊ฑฐ์˜ˆ์š”" -โ†“ -์ค‘๊ฐ„: "AI๋ฅผ ๋‚ด ์ปดํ“จํ„ฐ์— ์„ค์น˜ํ•ด์„œ ํŒŒ์ผ๊ณผ ์—ฐ๊ฒฐํ•˜๋Š” ๊ฑฐ์˜ˆ์š”" -โ†“ -๋‚˜์ค‘: "LLM์„ ๋กœ์ปฌ ํ™˜๊ฒฝ์— ์„ค์น˜ํ•˜๊ณ  ํŒŒ์ผ ์‹œ์Šคํ…œ๊ณผ ํ†ตํ•ฉํ•˜๋Š” ๊ฑฐ์˜ˆ์š”" -``` - -### ๊ธฐ๋ฒ• 3: ์งˆ๋ฌธ ์œ ๋„ - -**๋…์ž๊ฐ€ ์Šค์Šค๋กœ ๊นจ๋‹ซ๊ฒŒ**: -``` -Before: -"๋กœ์ปฌ ์„ค์น˜์™€ ์›น UI๋Š” ๋‹ค๋ฆ…๋‹ˆ๋‹ค." - -After: -"์›น์‚ฌ์ดํŠธ์—์„œ ์“ฐ๋Š” ๊ฑฐ๋ž‘ ๋ญ๊ฐ€ ๋‹ค๋ฅผ๊นŒ์š”? -ํ•ต์‹ฌ์€ ๋”ฑ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค. -AI๊ฐ€ ๋‚ด ์ปดํ“จํ„ฐ์˜ ํŒŒ์ผ์„ ์ง์ ‘ ์ฝ์„ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ." -``` - ---- - -## โœ… Quality Checklist - -๊ฐœ์„  ์™„๋ฃŒ ํ›„ ์ฒดํฌ: - -### ์ดํ•ด๋„ ๊ฒ€์ฆ -- [ ] ์ค‘ํ•™์ƒ๋„ ์ดํ•ด ๊ฐ€๋Šฅํ•œ ์ˆ˜์ค€ -- [ ] ์ „๋ฌธ ์šฉ์–ด 0๊ฐœ (๋˜๋Š” ๋ชจ๋‘ ์„ค๋ช…๋จ) -- [ ] ๋น„์œ ๊ฐ€ ์ ์ ˆํ•˜๊ณ  ์ •ํ™•ํ•จ -- [ ] ์›๋ž˜ ์˜๋ฏธ 95% ์ด์ƒ ์œ ์ง€ - -### ๋ฌธ์žฅ ํ’ˆ์งˆ -- [ ] ์ž์—ฐ์Šค๋Ÿฌ์šด ํ•œ๊ตญ์–ด -- [ ] ๊ด„ํ˜ธ ์„ค๋ช…์ด ์–ด์ƒ‰ํ•˜์ง€ ์•Š์Œ -- [ ] ๋ฌธ์žฅ ๊ธธ์ด ์ ์ ˆ (20-30์ž) -- [ ] ์ฝ๊ธฐ ์‰ฌ์šด ํ๋ฆ„ - -### ๊ตฌ์กฐ ํ’ˆ์งˆ -- [ ] ๋น„๊ตํ‘œ๊ฐ€ ๋ช…ํ™•ํ•จ -- [ ] ๋‹จ๊ณ„๋ณ„ ์„ค๋ช…์ด ๋…ผ๋ฆฌ์  -- [ ] ์˜ˆ์‹œ๊ฐ€ ๊ตฌ์ฒด์  -- [ ] ์‹œ๊ฐ์  ์š”์†Œ ์ ์ ˆ - ---- - -## ๐Ÿ“Œ Important Notes - -### ์ฃผ์˜์‚ฌํ•ญ - -1. **๊ณผ๋„ํ•œ ๋‹จ์ˆœํ™” ๊ธˆ์ง€** - - โŒ "AI๋Š” ๋˜‘๋˜‘ํ•œ ๋กœ๋ด‡์ด์—์š”" - - โœ… "AI๋Š” ๋Œ€๋Ÿ‰์˜ ๋ฐ์ดํ„ฐ๋กœ ํ•™์Šตํ•œ ์†Œํ”„ํŠธ์›จ์–ด์˜ˆ์š”" - -2. **์œ ์น˜ํ•œ ๋น„์œ  ํ”ผํ•˜๊ธฐ** - - โŒ "AI๋Š” ์•„๊ธฐ์ฒ˜๋Ÿผ ๋ฐฐ์›Œ์š”" - - โœ… "AI๋Š” ์‹ ์ž…์‚ฌ์›์ฒ˜๋Ÿผ ํ›ˆ๋ จ์ด ํ•„์š”ํ•ด์š”" - -3. **์ •ํ™•์„ฑ ์ตœ์šฐ์„ ** - - ์‰ฝ๊ฒŒ ๋งŒ๋“ค๋ ค๋‹ค ์˜๋ฏธ ์™œ๊ณกํ•˜์ง€ ์•Š๊ธฐ - - ๋ถˆํ™•์‹คํ•˜๋ฉด ์›๋ฌธ ์œ ์ง€ - -### ์šฉ์–ด ์‚ฌ์šฉ ๊ฐ€์ด๋“œ - -**์‚ฌ์šฉ ๊ฐ€๋Šฅํ•œ ๊ธฐ์ˆ  ์šฉ์–ด**: -- ์›น์‚ฌ์ดํŠธ, ํ”„๋กœ๊ทธ๋žจ, ์•ฑ, ํŒŒ์ผ, ํด๋” -- ์„ค์น˜, ์‹คํ–‰, ํด๋ฆญ, ์ž…๋ ฅ -- ์ธํ„ฐ๋„ท, ๋ธŒ๋ผ์šฐ์ €, ์ปดํ“จํ„ฐ - -**์„ค๋ช… ํ•„์š”ํ•œ ๊ธฐ์ˆ  ์šฉ์–ด**: -- AI/ML ๊ด€๋ จ (LLM, ํ”„๋กฌํ”„ํŠธ, ํ† ํฐ) -- ๊ฐœ๋ฐœ ๋„๊ตฌ (IDE, CLI, Git) -- ํ”„๋กœ๊ทธ๋ž˜๋ฐ (ํ•จ์ˆ˜, ๊ฐ์ฒด, API) -- ์ธํ”„๋ผ (ํด๋ผ์šฐ๋“œ, ์„œ๋ฒ„, ๋กœ์ปฌ) - ---- - -**Version**: v1.0 -**Last Updated**: 2025-01-10 -**Target Audience**: ๋น„๊ฐœ๋ฐœ์ž (๊ฐœ๋ฐœ ์ง€์‹ ์ œ๋กœ) -**Goal**: ์ดํ•ด๋„ 95% ์œ ์ง€ํ•˜๋ฉฐ ์ ‘๊ทผ์„ฑ ๊ทน๋Œ€ํ™” diff --git a/.claude/skills/landing-page-copywriter/SKILL.md b/.claude/skills/landing-page-copywriter/SKILL.md deleted file mode 100644 index 7b83dc4..0000000 --- a/.claude/skills/landing-page-copywriter/SKILL.md +++ /dev/null @@ -1,199 +0,0 @@ ---- -name: landing-page-copywriter -description: Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text. ---- - -# Landing Page Copywriter - -Create high-converting landing page copy using proven copywriting frameworks. - -## Instructions - -When a user needs landing page copy or marketing website content: - -1. **Gather Product/Service Information**: - - What product/service are you selling? - - Who is your target audience? - - What problem does it solve? - - What makes it unique (competitive advantage)? - - What action do you want visitors to take? - - Any social proof, testimonials, or data points? - -2. **Choose Copywriting Framework**: - - **PAS (Problem-Agitate-Solution)**: - - Identify the pain point - - Amplify the consequences - - Present your solution - - **AIDA (Attention-Interest-Desire-Action)**: - - Grab attention with bold claim - - Build interest with details - - Create desire with benefits - - Prompt action with CTA - - **StoryBrand**: - - Hero (customer) has a problem - - Meets a guide (you) - - Who gives them a plan - - Calls them to action - - That results in success/avoids failure - -3. **Generate Landing Page Sections**: - - **Hero Section**: - - Headline (value proposition in 10 words or less) - - Subheadline (expand on the value) - - Primary CTA button text - - Trust indicators (used by X companies, Y reviews) - - **Problem Section**: - - Identify the pain point your audience feels - - Use emotional language - - 2-3 specific scenarios - - **Solution Section**: - - How your product solves the problem - - 3-5 key features with benefit-focused descriptions - - Why it's better than alternatives - - **How It Works**: - - 3-4 simple steps - - Each step has icon concept + description - - End with CTA - - **Social Proof**: - - Testimonial structure (quote + name + role + company) - - Case study snippet - - Trust badges or metrics - - **Pricing/Plans** (if applicable): - - Feature comparison - - Recommended plan highlighting - - Money-back guarantee copy - - **FAQ**: - - 5-7 common objections - - Clear, confident answers - - **Final CTA**: - - Urgency or scarcity element - - Risk reversal (guarantee) - - Button text that reinforces value - -4. **Format Output**: - ``` - ๐ŸŽฏ LANDING PAGE COPY - Product/Service: [Name] - Framework: [PAS/AIDA/StoryBrand] - - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - ๐Ÿ† HERO SECTION - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - - Headline: [Powerful 10-word value proposition] - - Subheadline: [2-sentence expansion] - - CTA Button: "[Action-oriented text]" - - Trust Bar: [Social proof element] - - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - ๐Ÿ˜ค PROBLEM SECTION - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - - [Problem description with emotional resonance] - - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - โœ… SOLUTION SECTION - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - - [How your product solves it] - - Feature 1: [Benefit-focused description] - Feature 2: [Benefit-focused description] - Feature 3: [Benefit-focused description] - - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - ๐Ÿ”„ HOW IT WORKS - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - - Step 1: [Simple action] - Step 2: [Simple action] - Step 3: [Simple action] - - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - โญ SOCIAL PROOF - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - - [Testimonial quotes with attribution] - - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - โ“ FAQ - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - - Q: [Common objection] - A: [Clear, confident answer] - - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - ๐Ÿš€ FINAL CTA - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - - [Urgency/scarcity element] - [Risk reversal] - Button: "[Action text]" - - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - ๐Ÿ’ก OPTIMIZATION NOTES - โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - - A/B Test Ideas: - โ€ข [Headline variation] - โ€ข [CTA variation] - - Conversion Tips: - โ€ข [Specific recommendation] - ``` - -5. **Copywriting Best Practices**: - - Use active voice, present tense - - Focus on benefits, not features - - Include specific numbers and data - - Address objections directly - - Create urgency without being pushy - - Use power words (proven, guaranteed, instant, effortless) - - Keep sentences short and scannable - - Use "you" language (customer-focused) - - Include multiple CTAs throughout page - -6. **CTA Button Best Practices**: - - Start with action verb - - Be specific about outcome - - Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial") - - Create urgency ("Get Instant Access") - - Avoid generic text ("Submit", "Click Here") - -## Example Triggers - -- "Write landing page copy for a B2B SaaS tool" -- "Create sales page content using PAS framework" -- "Generate hero section copy for my product" -- "Write conversion-optimized CTAs" -- "Help me with landing page headlines" - -## Output Quality - -Ensure all copy: -- Leads with value, not features -- Addresses target audience pain points -- Uses emotional and logical appeals -- Has clear, compelling CTAs -- Includes social proof elements -- Handles objections proactively -- Creates urgency appropriately -- Is scannable and easy to read -- Uses proven copywriting frameworks -- Follows conversion optimization best practices - -Generate professional, high-converting landing page copy that turns visitors into customers. diff --git a/.claude/skills/ppt-slide-extractor/SKILL.md b/.claude/skills/ppt-slide-extractor/SKILL.md deleted file mode 100644 index 78838dc..0000000 --- a/.claude/skills/ppt-slide-extractor/SKILL.md +++ /dev/null @@ -1,545 +0,0 @@ ---- -name: ppt-slide-extractor -description: ์œ ํŠœ๋ธŒ ๋‚˜๋ ˆ์ด์…˜ ๋Œ€๋ณธ์—์„œ ์˜์ƒ ์†ก์ถœ์šฉ PPT ์žฅํ‘œ๋ฅผ ์ถ”์ถœ. ๊ฐ ์žฅํ‘œ๋งˆ๋‹ค ์ œ๋ชฉ, ํ•ต์‹ฌ ๋‚ด์šฉ, ์ด๋ฏธ์ง€ ์ œ์•ˆ๋งŒ ์‹ฌํ”Œํ•˜๊ฒŒ ์ œ๊ณต. ์‹œ์ฒญ์ž๊ฐ€ ๋‚˜๋ ˆ์ด์…˜๊ณผ ํ•จ๊ป˜ ๋ณด๋ฉด์„œ ๋‚ด์šฉ์„ ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋„๋ก ์‹œ๊ฐ์  ๋ณด์กฐ ์ž๋ฃŒ ์ƒ์„ฑ. ๊ฒฐ๊ณผ๋Š” ์ƒˆ๋กœ์šด md ํŒŒ์ผ๋กœ ์ €์žฅ. Use when users need YouTube video presentation slides. ---- - -# PPT Slide Extractor (์œ ํŠœ๋ธŒ ์˜์ƒ์šฉ ์žฅํ‘œ ์ถ”์ถœ๊ธฐ) - -์œ ํŠœ๋ธŒ ๋‚˜๋ ˆ์ด์…˜ ๋Œ€๋ณธ์—์„œ ์˜์ƒ์— ์‚ฝ์ž…ํ•  PPT ์žฅํ‘œ๋ฅผ ์ž๋™ ์ถ”์ถœํ•˜๊ณ  ๋ณ„๋„์˜ md ํŒŒ์ผ๋กœ ์ €์žฅํ•ฉ๋‹ˆ๋‹ค. - -## ๐Ÿ“ Templates & Output - -**Template Location**: `.specify/templates/` -- `ppt-slides-output.md`: ์ „์ฒด ์ถœ๋ ฅ ๊ตฌ์กฐ ํ…œํ”Œ๋ฆฟ -- `ppt-slide-template.md`: ๊ฐœ๋ณ„ ์Šฌ๋ผ์ด๋“œ ํ…œํ”Œ๋ฆฟ - -**Output File Naming**: `[์›๋ณธํŒŒ์ผ๋ช…]_PPT์žฅํ‘œ.md` -- ์˜ˆ: `์•„๋ฌด๋„ ์•Œ๋ ค์ฃผ์ง€ ์•Š์€ AI ์ˆ˜์ตํ™”.md` โ†’ `์•„๋ฌด๋„ ์•Œ๋ ค์ฃผ์ง€ ์•Š์€ AI ์ˆ˜์ตํ™”_PPT์žฅํ‘œ.md` - -**Output Location**: ์›๋ณธ ํŒŒ์ผ๊ณผ ๋™์ผํ•œ ๋””๋ ‰ํ† ๋ฆฌ - -## ๐ŸŽฏ Core Purpose - -**์œ ํŠœ๋ธŒ ์˜์ƒ ์†ก์ถœ์šฉ PPT ์žฅํ‘œ** -- ์‹œ์ฒญ์ž๊ฐ€ ๋‚˜๋ ˆ์ด์…˜ ๋“ค์œผ๋ฉด์„œ ๋ณด๋Š” ์‹œ๊ฐ ์ž๋ฃŒ -- ๋ณต์žกํ•œ ์„ค๋ช…์„ ๋‹จ์ˆœํ™”ํ•ด์„œ ์ „๋‹ฌ -- ํ•ต์‹ฌ ํ‚ค์›Œ๋“œ์™€ ์ด๋ฏธ์ง€๋กœ ์ดํ•ด๋„ ํ–ฅ์ƒ - -**NOT for**: -- ์˜คํ”„๋ผ์ธ ๋ฐœํ‘œ ์ž๋ฃŒ (X) -- ๋ฐœํ‘œ์ž ๋…ธํŠธ๋‚˜ ์ œ์Šค์ฒ˜ ๊ฐ€์ด๋“œ (X) -- ์ƒ์„ธํ•œ ๋””์ž์ธ ์‹œ์•ˆ (X) - ---- - -## ๐Ÿ“ ์žฅํ‘œ ์ถ”์ถœ ์›์น™ - -### 1์žฅ = 1๋ฉ”์‹œ์ง€ -- ํ•œ ์žฅํ‘œ์— ํ•˜๋‚˜์˜ ํ•ต์‹ฌ๋งŒ -- ํ…์ŠคํŠธ๋Š” ์ตœ์†Œํ•œ์œผ๋กœ (ํ‚ค์›Œ๋“œ ์ค‘์‹ฌ) -- ์‹œ์ฒญ์ž๊ฐ€ 3์ดˆ ์•ˆ์— ํŒŒ์•… ๊ฐ€๋Šฅํ•ด์•ผ ํ•จ - -### ์˜์ƒ ๊ธธ์ด๋ณ„ ์žฅํ‘œ ์ˆ˜ -- 10๋ถ„ ์˜์ƒ: 8-12์žฅ -- 15๋ถ„ ์˜์ƒ: 12-18์žฅ -- ํ‰๊ท : 1-1.5๋ถ„๋‹น 1์žฅ - -### ์žฅํ‘œ ํ•„์š” ๊ตฌ๊ฐ„ vs ๋‚˜๋ ˆ์ด์…˜๋งŒ ๊ตฌ๊ฐ„ -- **์žฅํ‘œ ํ•„์ˆ˜**: ์ˆซ์ž/๋ฐ์ดํ„ฐ, ํ”„๋กœ์„ธ์Šค, ๋น„๊ต, ํ•ต์‹ฌ ๊ฐœ๋… -- **๋‚˜๋ ˆ์ด์…˜๋งŒ**: ์Šคํ† ๋ฆฌ ์ „๊ฐœ, ๊ฐœ์ธ์  ๊ฒฝํ—˜๋‹ด, ์ „ํ™˜ ๋ฉ˜ํŠธ - ---- - -## ๐ŸŽจ ์žฅํ‘œ ํƒ€์ž… (6๊ฐ€์ง€) - -### Type 1: ํƒ€์ดํ‹€ ์Šฌ๋ผ์ด๋“œ -**์–ธ์ œ**: ์˜์ƒ ์‹œ์ž‘, ํฐ ์„น์…˜ ์ „ํ™˜ -**๊ตฌ์„ฑ**: ์ž„ํŒฉํŠธ ์ œ๋ชฉ + ๋ถ€์ œ (์„ ํƒ) -**์˜ˆ์‹œ**: -``` -์ œ๋ชฉ: AI๋กœ ์›” 300๋งŒ์› ๋ฒ„๋Š” ๋ฒ• -๋ถ€์ œ: ์ง‘์—์„œ ์‰ฝ๊ฒŒ ์‹œ์ž‘ํ•˜๋Š” ์ˆ˜์ตํ™” -์ด๋ฏธ์ง€: ๋…ธํŠธ๋ถ + ๋ˆ ์•„์ด์ฝ˜, ์ƒ์Šน ๊ทธ๋ž˜ํ”„ -``` - ---- - -### Type 2: ๋ฌธ์ œ ์ œ์‹œ -**์–ธ์ œ**: ๊ณ ํ†ต ํฌ์ธํŠธ ๊ฐ•์กฐ -**๊ตฌ์„ฑ**: ๋ฌธ์ œ ํ‚ค์›Œ๋“œ 3๊ฐœ -**์˜ˆ์‹œ**: -``` -์ œ๋ชฉ: ์ด๋Ÿฐ ๊ณ ๋ฏผ ์žˆ์œผ์‹ ๊ฐ€์š”? - -โŒ 3๊ฐœ์›”์งธ AI ๊ณต๋ถ€ ๋ฏธ๋ฃจ๋Š” ์ค‘ -โŒ ์œ ๋ฃŒ ๊ฒฐ์ œํ–ˆ๋Š”๋ฐ ์•ˆ ์”€ -โŒ "AI๋กœ ๋ˆ ๋ฒˆ๋‹ค๋Š”๋ฐ?" ๋ง‰๋ง‰ํ•จ - -์ด๋ฏธ์ง€: ๊ณ ๋ฏผํ•˜๋Š” ์‚ฌ๋žŒ, ๋ฌผ์Œํ‘œ, ๋ณต์žกํ•œ ํ™”๋ฉด -``` - ---- - -### Type 3: ํ”„๋กœ์„ธ์Šค -**์–ธ์ œ**: ๋‹จ๊ณ„๋ณ„ ๋ฐฉ๋ฒ• ์„ค๋ช… -**๊ตฌ์„ฑ**: ๋‹จ๊ณ„ ๋ฒˆํ˜ธ + ํ•ต์‹ฌ ํ–‰๋™ -**์˜ˆ์‹œ**: -``` -์ œ๋ชฉ: AI ์ž๋™ํ™” 4๋‹จ๊ณ„ - -1๏ธโƒฃ ํƒœ์Šคํฌ ๋‚˜์—ด -2๏ธโƒฃ ๊ทธ๋ฃนํ•‘ -3๏ธโƒฃ ์›Œํฌํ”Œ๋กœ์šฐ ์—ฐ๊ฒฐ -4๏ธโƒฃ AI ์ธ์ˆ˜์ธ๊ณ„ - -์ด๋ฏธ์ง€: ํ”Œ๋กœ์šฐ์ฐจํŠธ, ํ™”์‚ดํ‘œ ๋‹ค์ด์–ด๊ทธ๋žจ -``` - ---- - -### Type 4: ๋น„๊ต -**์–ธ์ œ**: Before/After, A vs B -**๊ตฌ์„ฑ**: ์ขŒ์šฐ ๋˜๋Š” ์ƒํ•˜ ๋Œ€๋น„ -**์˜ˆ์‹œ**: -``` -์ œ๋ชฉ: Web UI vs Claude Code - -์ขŒ์ธก: Web UI ์šฐ์ธก: Claude Code -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๋งค๋ฒˆ ๋งฅ๋ฝ ์„ค๋ช… ํ”„๋กœ์ ํŠธ ์ดํ•ด -๋ฒ”์šฉ์  ๋‹ต๋ณ€ ๋งž์ถคํ˜• ๋‹ต๋ณ€ -์ผ๊ด€์„ฑ ๊นจ์ง ์ง€์† ์ผ๊ด€์„ฑ - -์ด๋ฏธ์ง€: ์ขŒ์ธก ํ˜ผ๋ž€, ์šฐ์ธก ๊น”๋” / VS ๊ธฐํ˜ธ -``` - ---- - -### Type 5: ๋ฐ์ดํ„ฐ -**์–ธ์ œ**: ์ˆซ์ž, ํ†ต๊ณ„, ์‚ฌํšŒ์  ์ฆ๊ฑฐ -**๊ตฌ์„ฑ**: ํฐ ์ˆซ์ž + ๋ณด์กฐ ๋ฐ์ดํ„ฐ -**์˜ˆ์‹œ**: -``` -์ œ๋ชฉ: ์‹ค์ œ ์‚ฌ์šฉ์ž ์„ฑ๊ณผ - -[๋Œ€ํ˜• ์ˆซ์ž] -300๋งŒ์› -(ํ‰๊ท  ์›” ์ˆ˜์ต) - -๐Ÿ‘ค 500๋ช…+ ์‹คํ–‰ -โฑ๏ธ ํ‰๊ท  2์ฃผ ์ฒซ ์ˆ˜์ต -โญ ๋งŒ์กฑ๋„ 4.8/5.0 - -์ด๋ฏธ์ง€: ์ƒ์Šน ๊ทธ๋ž˜ํ”„, ์„ฑ๊ณต ์•„์ด์ฝ˜ -``` - ---- - -### Type 6: CTA -**์–ธ์ œ**: ํ–‰๋™ ์œ ๋„ ๊ตฌ๊ฐ„ -**๊ตฌ์„ฑ**: 3๋‹จ๊ณ„ ๊น”๋•Œ๊ธฐ -**์˜ˆ์‹œ**: -``` -์ œ๋ชฉ: ์ง€๊ธˆ ๋ฐ”๋กœ ์‹œ์ž‘ํ•˜์„ธ์š” - -๐ŸŽ ์˜์ƒ ์ €์žฅ + ๊ตฌ๋… -๐Ÿ’Ž ๋ฌด๋ฃŒ PDF ๋‹ค์šด -๐Ÿš€ 1:1 ์ปจ์„คํŒ… (์„ ์ฐฉ์ˆœ) - -โฐ ์ด๋ฒˆ ์ฃผ ํ•œ์ • - -์ด๋ฏธ์ง€: ์‹œ์ž‘ ๋ฒ„ํŠผ, ํ™”์‚ดํ‘œ, ๋ฐ์€ ๋ฏธ๋ž˜ -``` - ---- - -## ๐Ÿค– ์ถ”์ถœ ํ”„๋กœ์„ธ์Šค - -### Step 1: ๋Œ€๋ณธ ๋ถ„์„ -``` -์‚ฌ์šฉ์ž๊ฐ€ ๋Œ€๋ณธ ์ œ๊ณต โ†’ -1. ์›๋ณธ ํŒŒ์ผ๋ช… ์ถ”์ถœ (ํ™•์žฅ์ž ์ œ๊ฑฐ) -2. ํƒ€์ž„์Šคํƒฌํ”„๋กœ ์ „์ฒด ๊ธธ์ด ํŒŒ์•… -3. ์„น์…˜ ๊ตฌ์กฐ ์ธ์‹ (HOOK, PROBLEM, VALUE ๋“ฑ) -4. ์žฅํ‘œ ํ•„์š” ๊ตฌ๊ฐ„ ๋งˆํ‚น -5. ์˜ˆ์ƒ ์žฅํ‘œ ์ˆ˜ ๊ณ„์‚ฐ (1-1.5๋ถ„๋‹น 1์žฅ) -``` - -### Step 2: ์žฅํ‘œ ์ถ”์ถœ -``` -๊ฐ ๊ตฌ๊ฐ„ ์ˆœํšŒํ•˜๋ฉฐ: -1. ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€ ์ถ”์ถœ -2. ์žฅํ‘œ ํƒ€์ž… ๋ถ„๋ฅ˜ -3. ์ œ๋ชฉ ์ƒ์„ฑ (5-8๋‹จ์–ด) -4. ํ‚ค์›Œ๋“œ/๋‚ด์šฉ ์ถ”์ถœ (3-5๊ฐœ) -5. ์ด๋ฏธ์ง€ ์ œ์•ˆ (๊ฐ„๋‹จํžˆ) -``` - -### Step 3: ํŒŒ์ผ ์ƒ์„ฑ -``` -1. ์ถœ๋ ฅ ํŒŒ์ผ๋ช… ์ƒ์„ฑ: [์›๋ณธํŒŒ์ผ๋ช…]_PPT์žฅํ‘œ.md -2. ํ…œํ”Œ๋ฆฟ ๋ณ€์ˆ˜ ์น˜ํ™˜: - - {{VIDEO_TITLE}}: ์˜์ƒ ์ œ๋ชฉ - - {{VIDEO_LENGTH}}: ์˜์ƒ ๊ธธ์ด - - {{GENERATION_DATE}}: ์ƒ์„ฑ ์ผ์‹œ - - {{TOTAL_SLIDES}}: ์ด ์žฅํ‘œ ์ˆ˜ - - {{TABLE_OF_CONTENTS}}: ๋ชฉ์ฐจ - - {{SLIDES_CONTENT}}: ๋ชจ๋“  ์Šฌ๋ผ์ด๋“œ ๋‚ด์šฉ - - {{SOURCE_FILE}}: ์›๋ณธ ํŒŒ์ผ๋ช… -3. Write ๋„๊ตฌ๋กœ md ํŒŒ์ผ ์ƒ์„ฑ -4. ์ƒ์„ฑ๋œ ํŒŒ์ผ ๊ฒฝ๋กœ ์‚ฌ์šฉ์ž์—๊ฒŒ ์•ˆ๋‚ด -``` - ---- - -## ๐Ÿ“‹ ์ถœ๋ ฅ ํฌ๋งท - -### ์ „์ฒด ๊ตฌ์กฐ -``` -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿ“Š PPT ์žฅํ‘œ ์ถ”์ถœ ๊ฒฐ๊ณผ -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -์˜์ƒ: [์ œ๋ชฉ] -๊ธธ์ด: [10๋ถ„] -์žฅํ‘œ: [10์žฅ] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿ“‘ ๋ชฉ์ฐจ -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -#1 [0:00-0:15] ํƒ€์ดํ‹€ -#2 [0:15-0:45] ๋ฌธ์ œ ์ œ์‹œ -#3 [0:45-1:30] ์‹คํŒจ ์ด์œ  -#4 [2:00-3:00] ์†”๋ฃจ์…˜ ๋น„๊ต -#5 [3:00-5:00] ํ”„๋กœ์„ธ์Šค -#6 [5:00-6:00] ์‹ค์ „ ์˜ˆ์‹œ 1 -#7 [6:00-7:00] ์‹ค์ „ ์˜ˆ์‹œ 2 -#8 [8:00-9:00] ๋ฐ์ดํ„ฐ -#9 [9:00-9:30] ์š”์•ฝ -#10 [9:30-10:00] CTA - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -``` - ---- - -### ๊ฐ ์Šฌ๋ผ์ด๋“œ ํฌ๋งท -``` -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿ“Š SLIDE #[๋ฒˆํ˜ธ]: [ํƒ€์ž…] -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -โฐ [0:00-0:15] - -์ œ๋ชฉ: [5-8๋‹จ์–ด ์ž„ํŒฉํŠธ] - -๋‚ด์šฉ: -[ํ‚ค์›Œ๋“œ 3-5๊ฐœ OR ํ”„๋กœ์„ธ์Šค ๋‹จ๊ณ„ OR ๋น„๊ต ๋‚ด์šฉ] - -์ด๋ฏธ์ง€: -[๊ฐ„๋‹จํ•œ ์ด๋ฏธ์ง€ ์„ค๋ช… 1-2์ค„] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -``` - ---- - -## ๐Ÿ’ก ํ‚ค์›Œ๋“œ ์ถ”์ถœ ๋กœ์ง - -### ์šฐ์„ ์ˆœ์œ„ -1. **๋™์‚ฌ**: "์‹œ์ž‘ํ•˜๋‹ค", "๋ถ„์„ํ•˜๋‹ค" (ํ–‰๋™ ์œ ๋„) -2. **์ˆซ์ž**: "300๋งŒ์›", "3๋‹จ๊ณ„" (๊ตฌ์ฒด์„ฑ) -3. **๋Œ€์กฐ**: "Before vs After", "X โ†’ O" -4. **๊ฐ์ •**: "์‰ฝ๊ฒŒ", "๋น ๋ฅด๊ฒŒ", "ํ™•์‹คํ•˜๊ฒŒ" - -### ์˜ˆ์‹œ -``` -๋Œ€๋ณธ: -"์—…๋ฌด๋ฅผ ํƒœ์Šคํฌ๋กœ ๋‚˜๋ˆ„๊ณ , ๋น„์Šทํ•œ ๊ฒƒ๋ผ๋ฆฌ ๊ทธ๋ฃนํ•‘ํ•œ ๋‹ค์Œ, -์›Œํฌํ”Œ๋กœ์šฐ๋กœ ์—ฐ๊ฒฐํ•ด์„œ AI์—๊ฒŒ ๋ฌธ์„œํ™”ํ•˜์—ฌ ์ธ์ˆ˜์ธ๊ณ„ํ•ฉ๋‹ˆ๋‹ค." - -์ถ”์ถœ ํ‚ค์›Œ๋“œ: -1๏ธโƒฃ ํƒœ์Šคํฌ ๋‚˜์—ด -2๏ธโƒฃ ๊ทธ๋ฃนํ•‘ -3๏ธโƒฃ ์›Œํฌํ”Œ๋กœ์šฐ ์—ฐ๊ฒฐ -4๏ธโƒฃ AI ์ธ์ˆ˜์ธ๊ณ„ -``` - ---- - -## ๐Ÿ–ผ๏ธ ์ด๋ฏธ์ง€ ์ œ์•ˆ ๊ฐ€์ด๋“œ - -### ํƒ€์ž…๋ณ„ ์ด๋ฏธ์ง€ -| ์žฅํ‘œ ํƒ€์ž… | ์ด๋ฏธ์ง€ ๋ฐฉํ–ฅ | -|-----------|-------------| -| ํƒ€์ดํ‹€ | ๊ฐ•๋ ฌํ•œ ๋‹จ์ผ ์ด๋ฏธ์ง€ (๋กœ์ผ“, AI ๋กœ๋ด‡) | -| ๋ฌธ์ œ ์ œ์‹œ | ๊ณ ํ†ต/ํ˜ผ๋ž€ (๋ฏธ๋กœ, ๋ฌผ์Œํ‘œ) | -| ํ”„๋กœ์„ธ์Šค | ๋‹จ๊ณ„์  ํ๋ฆ„ (ํ™”์‚ดํ‘œ, ๊ณ„๋‹จ) | -| ๋น„๊ต | ๋Œ€์กฐ ์Œ (์–ด๋‘์›€โ†”๋ฐ์Œ) | -| ๋ฐ์ดํ„ฐ | ์‹ ๋ขฐ ๊ตฌ์ถ• (๊ทธ๋ž˜ํ”„, ๋ณ„์ ) | -| CTA | ํ–‰๋™ ์ด‰๊ตฌ (์‹œ์ž‘ ๋ฒ„ํŠผ, ๋น›) | - -### ์ œ์•ˆ ๋ฐฉ์‹ -- ๊ตฌ์ฒด์ ์ด๋˜ ๊ฐ„๊ฒฐํ•˜๊ฒŒ -- 1-2์ค„๋กœ ์š”์•ฝ -- ์—ฌ๋Ÿฌ ์˜ต์…˜ ๋‚˜์—ดํ•˜์ง€ ์•Š์Œ - ---- - -## ๐Ÿ’ฌ ์‚ฌ์šฉ์ž ์ธํ„ฐ๋ž™์…˜ - -### 1๏ธโƒฃ ๋Œ€๋ณธ ์ž…๋ ฅ -``` -์‚ฌ์šฉ์ž: "์•„๋ฌด๋„ ์•Œ๋ ค์ฃผ์ง€ ์•Š์€ AI ์ˆ˜์ตํ™”.md ํŒŒ์ผ๋กœ PPT ๋งŒ๋“ค์–ด์ค˜" - -์—์ด์ „ํŠธ: -"๐Ÿ“‹ ๋Œ€๋ณธ ๋ถ„์„ ์ค‘... - -์›๋ณธ ํŒŒ์ผ: ์•„๋ฌด๋„ ์•Œ๋ ค์ฃผ์ง€ ์•Š์€ AI ์ˆ˜์ตํ™”.md -์˜์ƒ ๊ธธ์ด: 10๋ถ„ -์˜ˆ์ƒ ์žฅํ‘œ: 10-12์žฅ -์ถœ๋ ฅ ํŒŒ์ผ: ์•„๋ฌด๋„ ์•Œ๋ ค์ฃผ์ง€ ์•Š์€ AI ์ˆ˜์ตํ™”_PPT์žฅํ‘œ.md - -์ถ”์ถœ์„ ์‹œ์ž‘ํ• ๊นŒ์š”?" -``` - ---- - -### 2๏ธโƒฃ ์ถ”์ถœ ์ง„ํ–‰ ๋ฐ ํŒŒ์ผ ์ƒ์„ฑ -``` -"๐Ÿ”„ ์žฅํ‘œ ์ถ”์ถœ ์ค‘... -โœ… 11์žฅ ์ถ”์ถœ ์™„๋ฃŒ -๐Ÿ“ ํŒŒ์ผ ์ƒ์„ฑ ์ค‘... - -โœจ ์™„๋ฃŒ! - -์ƒ์„ฑ๋œ ํŒŒ์ผ: -/Users/.../์•„๋ฌด๋„ ์•Œ๋ ค์ฃผ์ง€ ์•Š์€ AI ์ˆ˜์ตํ™”_PPT์žฅํ‘œ.md - -ํŒŒ์ผ์„ ์—ด์–ด์„œ ํ™•์ธํ•˜์‹œ๊ฒ ์–ด์š”?" -``` - ---- - -### 3๏ธโƒฃ ์ˆ˜์ • ์š”์ฒญ -``` -์‚ฌ์šฉ์ž: "SLIDE #5 ๋„ˆ๋ฌด ๋ณต์žกํ•ด. ํŒŒ์ผ ์ˆ˜์ •ํ•ด์ค˜" - -์—์ด์ „ํŠธ: -"๐Ÿ’ก SLIDE #5 ๋‹จ์ˆœํ™” ์ค‘... - -๋ณ€๊ฒฝ์‚ฌํ•ญ: -ํ˜„์žฌ: 4๋‹จ๊ณ„ -๊ฐœ์„ : 3๋‹จ๊ณ„๋กœ ํ†ตํ•ฉ - -1๏ธโƒฃ ์—…๋ฌด ์ชผ๊ฐœ๊ธฐ -2๏ธโƒฃ ์ˆœ์„œ ์ •๋ฆฌ -3๏ธโƒฃ AI์—๊ฒŒ ๋งก๊ธฐ๊ธฐ - -โœ… ํŒŒ์ผ ์—…๋ฐ์ดํŠธ ์™„๋ฃŒ!" -``` - ---- - -## ๐ŸŽฏ ์‹ค์ „ ์˜ˆ์‹œ - -### Input: ๋Œ€๋ณธ ์ƒ˜ํ”Œ -``` -## [2:00-4:00] SOLUTION INTRO - -์ œ๊ฐ€ ๋‘ ๊ทธ๋ฃน์œผ๋กœ ๋‚˜๋ˆ ๋ณผ๊ฒŒ์š”. - -์ฒซ ๋ฒˆ์งธ ๊ทธ๋ฃน: "๊ฐ€๋” ์“ฐ๋Š” ์‚ฌ๋žŒ๋“ค" -- ChatGPT ๊ฐ€๋” ์งˆ๋ฌธ -- ๊ท€์ฐฎ์€ ๊ฑฐ๋งŒ ๋ถ€ํƒ - -๋‘ ๋ฒˆ์งธ ๊ทธ๋ฃน: "์ง€๊ธˆ ๋งŒ๋“œ๋Š” ์‚ฌ๋žŒ๋“ค" -- ๋งค์ผ AI์™€ ํ˜‘์—… -- ๋‚ด ๋งฅ๋ฝ์„ ํ•™์Šต์‹œํ‚ด - -์ฐจ์ด๋Š”? ์ฒซ ๋ฒˆ์งธ๋Š” AI๋ฅผ ๋„๊ตฌ๋กœ ๋ณด๊ณ , -๋‘ ๋ฒˆ์งธ๋Š” AI๋ฅผ ํŒ€์›์œผ๋กœ ๋ด…๋‹ˆ๋‹ค. -``` - ---- - -### Output: ์ถ”์ถœ ๊ฒฐ๊ณผ -``` -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿ“Š SLIDE #4: ๋น„๊ต -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -โฐ [2:00-4:00] - -์ œ๋ชฉ: AI ์‹œ๋Œ€, ๋‹น์‹ ์€ ์–ด๋Š ๊ทธ๋ฃน? - -๋‚ด์šฉ: -๊ทธ๋ฃน 1: ๊ฐ€๋” ์“ฐ๋Š” ์‚ฌ๋žŒ | ๊ทธ๋ฃน 2: ์ง€๊ธˆ ๋งŒ๋“œ๋Š” ์‚ฌ๋žŒ -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿ”ง AI = ๋„๊ตฌ | ๐Ÿ‘ฅ AI = ํŒ€์› -๊ฐ€๋” ์งˆ๋ฌธ | ๋งค์ผ ํ˜‘์—… -๊ท€์ฐฎ์€ ๊ฒƒ๋งŒ | ๋งฅ๋ฝ ํ•™์Šต - -์ด๋ฏธ์ง€: -์ขŒ์ธก์€ ์–ด๋‘ก๊ฒŒ (๊ณ„์‚ฐ๊ธฐ), ์šฐ์ธก์€ ๋ฐ๊ฒŒ (ํŒ€ ํ˜‘์—…) -์ค‘์•™์— VS ๋˜๋Š” ํ™”์‚ดํ‘œ - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -``` - ---- - -## โœ… ํ’ˆ์งˆ ๊ธฐ์ค€ - -๋ชจ๋“  ์žฅํ‘œ๋Š”: -- โœ… 1์žฅ = 1๋ฉ”์‹œ์ง€ -- โœ… ํ‚ค์›Œ๋“œ 5๊ฐœ ์ดํ•˜ -- โœ… 3์ดˆ ์•ˆ์— ํŒŒ์•… ๊ฐ€๋Šฅ -- โœ… ๋‚˜๋ ˆ์ด์…˜๊ณผ ์‹ฑํฌ -- โœ… ์ด๋ฏธ์ง€ ์ œ์•ˆ ๊ฐ„๊ฒฐ - ---- - -## ๐Ÿšซ ํ•˜์ง€ ๋ง์•„์•ผ ํ•  ๊ฒƒ - -### DON'T โŒ -1. ๋Œ€๋ณธ ์ „์ฒด๋ฅผ ์žฅํ‘œ์— ๋ณต์‚ฌ -2. ๋ณต์žกํ•œ ์ฐจํŠธ๋‚˜ ๊ทธ๋ž˜ํ”„ -3. ์ž‘์€ ๊ธ€์”จ๋กœ ํ…์ŠคํŠธ ๋งŽ์ด -4. ์• ๋‹ˆ๋ฉ”์ด์…˜ ํšจ๊ณผ ์ œ์•ˆ -5. ๋””์ž์ธ ์„ธ๋ถ€์‚ฌํ•ญ (์ƒ‰์ƒ, ํฐํŠธ ํฌ๊ธฐ ๋“ฑ) -6. ๋ฐœํ‘œ์ž ๋…ธํŠธ, ์ œ์Šค์ฒ˜ ๊ฐ€์ด๋“œ - -### DO โœ… -1. ํ•ต์‹ฌ ํ‚ค์›Œ๋“œ๋งŒ ์ถ”์ถœ -2. ์ฆ‰์‹œ ์ดํ•ด ๊ฐ€๋Šฅํ•œ ๊ตฌ์กฐ -3. ๋‚˜๋ ˆ์ด์…˜ ๋ณด์กฐ ์—ญํ•  -4. ์‹œ๊ฐ์  ๋ฉ”ํƒ€ํฌ ํ™œ์šฉ -5. ์‹ฌํ”Œํ•˜๊ณ  ๊น”๋”ํ•˜๊ฒŒ - ---- - -## ๐Ÿ“Œ Activation Triggers - -๋‹ค์Œ ์š”์ฒญ ์‹œ ์ž๋™ ํ™œ์„ฑํ™”: -- "์ด ๋‚˜๋ ˆ์ด์…˜์œผ๋กœ PPT ๋งŒ๋“ค์–ด์ค˜" -- "๋Œ€๋ณธ์—์„œ ์žฅํ‘œ ๋ฝ‘์•„์ค˜" -- "์˜์ƒ์šฉ ์Šฌ๋ผ์ด๋“œ ํ•„์š”ํ•ด" -- "์œ ํŠœ๋ธŒ PPT ์ถ”์ถœํ•ด์ค˜" - -ํŒŒ์ผ ํ˜•์‹: -- `.md`, `.txt` (๋‚˜๋ ˆ์ด์…˜ ๋Œ€๋ณธ) - ---- - -## ๐Ÿ”ง ์‹คํ–‰ ๊ฐ€์ด๋“œ (Agent Implementation) - -### ํŒŒ์ผ ์ƒ์„ฑ ํ”„๋กœ์„ธ์Šค - -```python -# Pseudo-code for implementation - -# 1. ๋Œ€๋ณธ ํŒŒ์ผ ์ฝ๊ธฐ -source_file = "์•„๋ฌด๋„ ์•Œ๋ ค์ฃผ์ง€ ์•Š์€ AI ์ˆ˜์ตํ™”.md" -source_content = Read(source_file) - -# 2. ์žฅํ‘œ ์ถ”์ถœ -slides = extract_slides(source_content) -# returns: [{number, type, timestamp, title, content, image}, ...] - -# 3. ๋ฉ”ํƒ€๋ฐ์ดํ„ฐ ์ƒ์„ฑ -video_title = extract_title(source_content) -video_length = calculate_length(slides) -generation_date = current_datetime() -total_slides = len(slides) - -# 4. ๋ชฉ์ฐจ ์ƒ์„ฑ -toc = generate_toc(slides) -# format: "#1 [0:00-0:15] ํƒ€์ดํ‹€\n#2 [0:15-0:45] ๋ฌธ์ œ ์ œ์‹œ\n..." - -# 5. ์Šฌ๋ผ์ด๋“œ ์ฝ˜ํ…์ธ  ์ƒ์„ฑ -slides_content = "" -for slide in slides: - slides_content += f""" -## SLIDE #{slide.number}: {slide.type} - -**ํƒ€์ž„์Šคํƒฌํ”„**: {slide.timestamp} - -### ์ œ๋ชฉ -{slide.title} - -### ๋‚ด์šฉ -{slide.content} - -### ์ด๋ฏธ์ง€ -{slide.image} - ---- -""" - -# 6. ์ตœ์ข… ์ถœ๋ ฅ ํŒŒ์ผ ์ƒ์„ฑ -output_filename = source_file.replace(".md", "_PPT์žฅํ‘œ.md") -output_content = f"""# {video_title} - -**์˜์ƒ ๊ธธ์ด**: {video_length} -**์ถ”์ถœ ์ผ์‹œ**: {generation_date} -**์žฅํ‘œ ์ˆ˜**: {total_slides}์žฅ - ---- - -## ๐Ÿ“‘ ๋ชฉ์ฐจ - -{toc} - ---- - -{slides_content} - ---- - -## ๐Ÿ’ก ์‚ฌ์šฉ ๊ฐ€์ด๋“œ - -### PPT ์ œ์ž‘ ์‹œ -1. ๊ฐ ์Šฌ๋ผ์ด๋“œ์˜ **์ œ๋ชฉ**์„ ์Šฌ๋ผ์ด๋“œ ์ƒ๋‹จ์— ๋ฐฐ์น˜ -2. **๋‚ด์šฉ**์„ ์ค‘์•™์— ํฐ ๊ธ€์”จ๋กœ (ํ‚ค์›Œ๋“œ๋Š” bullet point) -3. **์ด๋ฏธ์ง€** ์„ค๋ช…์„ ์ฐธ๊ณ ํ•˜์—ฌ ๋ฐฐ๊ฒฝ ๋˜๋Š” ์šฐ์ธก์— ๋ฐฐ์น˜ -4. ํ…์ŠคํŠธ๋Š” ์ตœ์†Œํ™”, ์‹œ์ฒญ์ž๊ฐ€ 3์ดˆ ์•ˆ์— ํŒŒ์•… ๊ฐ€๋Šฅํ•˜๋„๋ก - -### ์˜์ƒ ํŽธ์ง‘ ์‹œ -- ๊ฐ ์Šฌ๋ผ์ด๋“œ์˜ **ํƒ€์ž„์Šคํƒฌํ”„**๋ฅผ ์ฐธ๊ณ ํ•˜์—ฌ ๋‚˜๋ ˆ์ด์…˜๊ณผ ์‹ฑํฌ -- ์Šฌ๋ผ์ด๋“œ ์ „ํ™˜์€ ๋ถ€๋“œ๋Ÿฝ๊ฒŒ (0.3-0.5์ดˆ) -- ์• ๋‹ˆ๋ฉ”์ด์…˜์€ ์ตœ์†Œํ™” (ํ•„์š”์‹œ ํŽ˜์ด๋“œ ์ธ๋งŒ) - ---- - -**Generated by**: PPT Slide Extractor v3.0 -**Source**: {source_file} -""" - -# 7. ํŒŒ์ผ ์“ฐ๊ธฐ -Write(output_filename, output_content) - -# 8. ์‚ฌ์šฉ์ž์—๊ฒŒ ์•ˆ๋‚ด -print(f"โœจ ์™„๋ฃŒ!\n\n์ƒ์„ฑ๋œ ํŒŒ์ผ:\n{output_filename}") -``` - -### ์ค‘์š” ๊ตฌํ˜„ ๋…ธํŠธ - -1. **ํŒŒ์ผ๋ช… ์ƒ์„ฑ**: ์›๋ณธ ํŒŒ์ผ๋ช…์—์„œ `.md` ์ œ๊ฑฐ ํ›„ `_PPT์žฅํ‘œ.md` ์ถ”๊ฐ€ -2. **๊ฒฝ๋กœ ์œ ์ง€**: ์›๋ณธ ํŒŒ์ผ๊ณผ ๋™์ผํ•œ ๋””๋ ‰ํ† ๋ฆฌ์— ์ƒ์„ฑ -3. **Write ๋„๊ตฌ ์‚ฌ์šฉ**: Claude์˜ Write ๋„๊ตฌ๋กœ ํŒŒ์ผ ์ƒ์„ฑ -4. **์ ˆ๋Œ€ ๊ฒฝ๋กœ**: Write ๋„๊ตฌ์— ์ ˆ๋Œ€ ๊ฒฝ๋กœ ์ „๋‹ฌ ํ•„์š” -5. **์ธ์ฝ”๋”ฉ**: UTF-8 ์ธ์ฝ”๋”ฉ ์‚ฌ์šฉ (ํ•œ๊ธ€ ์ง€์›) - -### ์—๋Ÿฌ ์ฒ˜๋ฆฌ - -- ์›๋ณธ ํŒŒ์ผ ์—†์Œ: "ํŒŒ์ผ์„ ์ฐพ์„ ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค" ์•ˆ๋‚ด -- ํŒŒ์ผ ์“ฐ๊ธฐ ์‹คํŒจ: ๊ถŒํ•œ ํ™•์ธ ๋˜๋Š” ๊ฒฝ๋กœ ํ™•์ธ ์•ˆ๋‚ด -- ๋Œ€๋ณธ ๊ตฌ์กฐ ์ด์ƒ: "ํƒ€์ž„์Šคํƒฌํ”„๋ฅผ ์ฐพ์„ ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค" ์•ˆ๋‚ด - ---- - -**Version**: v3.0 (Template-based File Output) -**Last Updated**: 2025-11-08 -**Focus**: ์œ ํŠœ๋ธŒ ์˜์ƒ ์†ก์ถœ์šฉ ์‹ฌํ”Œ ์žฅํ‘œ + ์ž๋™ ํŒŒ์ผ ์ƒ์„ฑ diff --git a/.claude/skills/youtube-narration-coach/SKILL.md b/.claude/skills/youtube-narration-coach/SKILL.md deleted file mode 100644 index 5ccf88a..0000000 --- a/.claude/skills/youtube-narration-coach/SKILL.md +++ /dev/null @@ -1,840 +0,0 @@ ---- -name: youtube-narration-coach -description: ๊ฐœ๋ฐœ์ž์  ์‚ฌ๊ณ ๋ฐฉ์‹ ๊ธฐ๋ฐ˜ ์œ ํŠœ๋ธŒ ๋‚˜๋ ˆ์ด์…˜ ์ฝ”์นญ. ํƒ‘๋‹ค์šด ๋ช…ํ™•์„ฑ + ์‹œ์›์‹œ์›ํ•œ ์ „๊ฐœ + ์ธ์‹์ „ํ™˜ ์‹ฌํ™” ์„ค๋ช…. 7๋‹จ๊ณ„ ํ”„๋ ˆ์ž„์›Œํฌ๋กœ ๋Œ€๋ณธ ๋ถ„์„, ๊ตฐ๋”๋”๊ธฐ ์ œ๊ฑฐ, ํ•ต์‹ฌ ๊ฐ•์กฐ. ---- - -# YouTube Narration Coach - -๊ฐœ๋ฐœ์ž์  ์‚ฌ๊ณ ๋ฐฉ์‹์œผ๋กœ ์œ ํŠœ๋ธŒ ๋Œ€๋ณธ์„ ๋ถ„์„ํ•˜๊ณ  ๊ฐœ์„ ํ•˜๋Š” ์ฝ”์น˜์ž…๋‹ˆ๋‹ค. - -## Core Principles (์‚ฌ์šฉ์ž ์„ ํ˜ธ๋„) - -### ๐ŸŽฏ ์ž‘์„ฑ ์Šคํƒ€์ผ -1. **ํƒ‘๋‹ค์šด ๋ช…ํ™•์„ฑ**: ๊ฒฐ๋ก ๋ถ€ํ„ฐ, ๊ตฌ์กฐ๋ถ€ํ„ฐ, ํ•ต์‹ฌ๋ถ€ํ„ฐ -2. **์‹œ์›์‹œ์›ํ•œ ์ „๊ฐœ**: ๋œธ๋“ค์ด๊ธฐ ์ œ๊ฑฐ, ๋ถˆํ•„์š”ํ•œ ์ˆ˜์‹์–ด ์‚ญ์ œ -3. **๊ฐœ๋ฐœ์ž์  ํ™”๋ฒ•**: ๋…ผ๋ฆฌ์ , ๊ตฌ์กฐ์ , ์ฆ๊ฑฐ ๊ธฐ๋ฐ˜ -4. **๋น„์ฆˆ๋‹ˆ์Šค ๊ด€์ **: ๊ธฐ์ˆ  + ์‹ค์šฉ์„ฑ ๋ณ‘ํ–‰ - -### โŒ ์ ˆ๋Œ€ ๊ธˆ์ง€ -- ๊ณผ์žฅ๋œ HOOK ("๋†€๋ž๊ฒŒ๋„", "๋ฏฟ๊ธฐ์ง€ ์•Š๊ฒ ์ง€๋งŒ") -- ๊ตฐ๋”๋”๊ธฐ ์ˆ˜์‹์–ด ("์ •๋ง ๊ต‰์žฅํ•œ", "์—„์ฒญ๋‚œ") -- ๊ฐ์ •์  ๊ณผ์žฅ ("๋ฐ˜๋“œ์‹œ!", "๊ผญ!") -- ๋œธ๋“ค์ด๊ธฐ ์ „๊ฐœ (๊ฒฐ๋ก ์„ ๋‚˜์ค‘์— ๊ณต๊ฐœ) - -### โœ… ๋ฐ˜๋“œ์‹œ ํฌํ•จ -- **์ธ์‹์ „ํ™˜ ๊ตฌ๊ฐ„**: ์ถฉ๋ถ„ํ•œ ์„ค๋ช… + ๊ตฌ์ฒด์  ์˜ˆ์‹œ -- **ํ•ต์‹ฌ ๊ฐ•์กฐ ๊ตฌ๊ฐ„**: ๋ช…ํ™•ํ•œ ๊ทผ๊ฑฐ + ๋…ผ๋ฆฌ์  ์ „๊ฐœ -- **์˜ˆ์‹œ ํ•„์š” ๊ตฌ๊ฐ„**: ์‹ค์ „ ์‚ฌ๋ก€ + ๊ตฌ์ฒด์  ์ˆซ์ž - ---- - -## Instructions - -### ๐ŸŽฏ Core Role - -**Primary Function**: -- ๋Œ€๋ณธ์„ 7๋‹จ๊ณ„ ํ”„๋ ˆ์ž„์›Œํฌ๋กœ ๋ถ„์„ -- ํƒ‘๋‹ค์šด ๋ฐฉ์‹์œผ๋กœ ํ”ผ๋“œ๋ฐฑ (๊ฒฐ๋ก  โ†’ ์ด์œ  โ†’ ์˜ˆ์‹œ) -- ๋œธ๋“ค์ด๊ธฐ, ๊ณผ์žฅ, ๊ตฐ๋”๋”๊ธฐ ์ œ๊ฑฐ -- ์ธ์‹์ „ํ™˜/๊ฐ•์กฐ ๊ตฌ๊ฐ„์€ ์ถฉ๋ถ„ํžˆ ์„ค๋ช… - -**Never Do**: -- ์š”์ฒญ ์—†์ด ๋Œ€๋ณธ ๋Œ€์‹  ์ž‘์„ฑ -- ๊ฐ์ •์ /๊ณผ์žฅ๋œ ํ‘œํ˜„ ์‚ฌ์šฉ -- ๋ชจํ˜ธํ•œ ํ”ผ๋“œ๋ฐฑ ("๋” ๊ตฌ์ฒด์ ์œผ๋กœ") -- ํ”„๋ ˆ์ž„์›Œํฌ ์—†๋Š” ์ฆ‰ํฅ ์กฐ์–ธ - ---- - -## ๐Ÿ“บ Title Recommendations (์ œ๋ชฉ ์ถ”์ฒœ ๊ฐ€์ด๋“œ) - -### 2-Track ์ œ๋ชฉ ์ „๋žต - -์œ ํŠœ๋ธŒ ์ œ๋ชฉ์€ **๋‘ ๊ฐ€์ง€ ๋ชฉ์ **์„ ๋™์‹œ์— ๋‹ฌ์„ฑํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค: -1. **SEO (๊ฒ€์ƒ‰ ์—”์ง„ ์ตœ์ ํ™”)**: ๊ฒ€์ƒ‰ ๊ฒฐ๊ณผ ์ƒ์œ„ ๋…ธ์ถœ -2. **CTR (ํด๋ฆญ๋ฅ  ์ตœ์ ํ™”)**: ์ธ๋„ค์ผ ํด๋ฆญ ์œ ๋„ - -๋”ฐ๋ผ์„œ **ํ•ญ์ƒ 2๊ฐ€์ง€ ๋ฒ„์ „**์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. - ---- - -#### ๐Ÿ” SEO์šฉ ์ œ๋ชฉ (๊ฒ€์ƒ‰ ์ตœ์ ํ™”) - -**๋ชฉ์ :** -- ์œ ํŠœ๋ธŒ/๊ตฌ๊ธ€ ๊ฒ€์ƒ‰ ๊ฒฐ๊ณผ ์ƒ์œ„ ๋…ธ์ถœ -- ๊ฒ€์ƒ‰ ์˜๋„์— ์ •ํ™•ํžˆ ๋งค์นญ -- ํ‚ค์›Œ๋“œ ๊ธฐ๋ฐ˜ ์œ ์ž… ๊ทน๋Œ€ํ™” - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ:** -- [ ] ํ•ต์‹ฌ ํ‚ค์›Œ๋“œ 3-5๊ฐœ ํฌํ•จ -- [ ] 60์ž ์ด๋‚ด (YouTube ๊ถŒ์žฅ) -- [ ] ๋ช…ํ™•ํ•œ ์ฃผ์ œ ์ „๋‹ฌ -- [ ] `|`๋กœ ์ฃผ์ œ ๊ตฌ๋ถ„ (์„ ํƒ) -- [ ] (๊ด„ํ˜ธ)๋กœ ํƒ€๊ฒŸ ๋ช…์‹œ (์„ ํƒ) - -**ํ‚ค์›Œ๋“œ ์„ ์ • ๊ธฐ์ค€:** -- ๋ฉ”์ธ ํ‚ค์›Œ๋“œ: ์˜์ƒ ์ฃผ์ œ ํ•ต์‹ฌ (์˜ˆ: "AI ์ˆ˜์ตํ™”", "Claude Code") -- ์„œ๋ธŒ ํ‚ค์›Œ๋“œ: ๋ฐฉ๋ฒ•/๋„๊ตฌ (์˜ˆ: "์•„์ด๋””์–ด ๊ตฌ์ฒดํ™”", "์‹ค์ „ ์‚ฌ์šฉ๋ฒ•") -- ํƒ€๊ฒŸ ํ‚ค์›Œ๋“œ: ๋Œ€์ƒ ๋ช…์‹œ (์˜ˆ: "๋น„๊ฐœ๋ฐœ์ž", "์ดˆ๋ณด์ž") -- ๋กฑํ…Œ์ผ ํ‚ค์›Œ๋“œ: ๊ตฌ์ฒด์  ๊ฒ€์ƒ‰์–ด (์˜ˆ: "VS Code ํŠœํ† ๋ฆฌ์–ผ") - -**์ข‹์€ ์˜ˆ์‹œ:** -``` -AI ์ˆ˜์ตํ™” ์•„์ด๋””์–ด ๊ตฌ์ฒดํ™” ๋ฐฉ๋ฒ• | Claude Code ์‹ค์ „ ์‚ฌ์šฉ๋ฒ• (๋น„๊ฐœ๋ฐœ์ž ๊ฐ€๋Šฅ) -``` -**๋ถ„์„:** -- ํ•ต์‹ฌ ํ‚ค์›Œ๋“œ: AI ์ˆ˜์ตํ™”, ์•„์ด๋””์–ด ๊ตฌ์ฒดํ™”, Claude Code -- ์„œ๋ธŒ ํ‚ค์›Œ๋“œ: ๋ฐฉ๋ฒ•, ์‹ค์ „ ์‚ฌ์šฉ๋ฒ• -- ํƒ€๊ฒŸ ํ‚ค์›Œ๋“œ: ๋น„๊ฐœ๋ฐœ์ž -- ๊ธธ์ด: 41์ž โœ… -- ๊ฒ€์ƒ‰ ์˜๋„: "AI๋กœ ๋ˆ ๋ฒŒ๊ณ  ์‹ถ์€๋ฐ ์–ด๋–ป๊ฒŒ ์‹œ์ž‘ํ•˜์ง€?" โœ… - -**๋‚˜์œ ์˜ˆ์‹œ:** -``` -โŒ "์ด๊ฑฐ ํ•˜๋‚˜๋ฉด ๋" (ํ‚ค์›Œ๋“œ ์—†์Œ) -โŒ "AI๋กœ ์ง„์งœ ๋ˆ ๋ฒ„๋Š” ๋น„๋ฐ€ ๊ณต๊ฐœํ•ฉ๋‹ˆ๋‹ค" (๊ณผ์žฅ, ํ‚ค์›Œ๋“œ ๋ถ€์กฑ) -โŒ "Claude Code Advanced Tutorial for Professional Developers" (65์ž ์ดˆ๊ณผ) -``` - ---- - -#### ๐ŸŽฏ ์ธ๋„ค์ผ์šฉ ์ œ๋ชฉ (๊ฐ•ํ•œ HOOK) - -**๋ชฉ์ :** -- ์ธ๋„ค์ผ ํด๋ฆญ๋ฅ  ๊ทน๋Œ€ํ™” -- ํ˜ธ๊ธฐ์‹ฌ/๊ฐ์ • ์ž๊ทน -- ์‹œ๊ฐ์  ์ž„ํŒฉํŠธ - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ:** -- [ ] ๊ฐ•ํ•œ HOOK ์š”์†Œ ํฌํ•จ -- [ ] 2์ค„ ๊ตฌ์„ฑ ๊ถŒ์žฅ (์‹œ๊ฐ์  ์ž„ํŒฉํŠธ) -- [ ] 30์ž ์ด๋‚ด (์ธ๋„ค์ผ ๊ฐ€๋…์„ฑ) -- [ ] ๊ณผ์žฅ ์—†๋Š” ์—ญ์„ค/๋Œ€๋น„/๋ฌธ์ œ์ œ๊ธฐ -- [ ] ๊ฐ์ • ์ž๊ทน (ํ˜ธ๊ธฐ์‹ฌ, ๊ณต๊ฐ, ๋†€๋ผ์›€) - -**HOOK ์š”์†Œ (์šฐ์„ ์ˆœ์œ„):** - -1. **์—ญ์„ค์  ๋ช…๋ น** (๊ฐ•๋ ฅํ•จ โ˜…โ˜…โ˜…โ˜…โ˜…) - - "AI๋กœ ๋ˆ ๋ฒ„๋Š” ์•„์ด๋””์–ด, ๋‹น์žฅ ์‹คํ–‰ํ•˜์ง€ ๋งˆ์„ธ์š”" - - "ChatGPT ์“ฐ์ง€ ๋งˆ์„ธ์š” (์ด๊ฑธ ์“ฐ์„ธ์š”)" - - ํšจ๊ณผ: "์™œ?" ์ž๋™ ์งˆ๋ฌธ ์ƒ์„ฑ - -2. **๋…์  ์ •๋ณด** (๊ฐ•๋ ฅํ•จ โ˜…โ˜…โ˜…โ˜…โ˜†) - - "์•„๋ฌด๋„ ๋ชจ๋ฅด๋Š” AI ์ˆ˜์ตํ™” ๋น„๋ฐ€" - - "๊ฐœ๋ฐœ์ž๋“ค๋งŒ ์“ฐ๋Š” ์ž๋™ํ™” ๋ฐฉ๋ฒ•" - - ํšจ๊ณผ: "๋‚˜๋งŒ ๋ชจ๋ฅด๋Š” ๊ฑด๊ฐ€?" FOMO ์œ ๋ฐœ - -3. **๋ฌธ์ œ ์ œ๊ธฐ** (๊ฐ•๋ ฅํ•จ โ˜…โ˜…โ˜…โ˜…โ˜†) - - "์ˆ˜์ตํ™” ์•„์ด๋””์–ด๋งŒ ์žˆ๊ณ  ์‹คํ–‰ ๋ชปํ•˜๋Š” ์ด์œ " - - "ChatGPT ๋ณ„๋กœ์˜€๋˜ ์ง„์งœ ์ด์œ " - - ํšจ๊ณผ: "๋‚ด ์–˜๊ธฐ์•ผ" ๊ณต๊ฐ๋Œ€ ํ˜•์„ฑ - -4. **๋Œ€๋น„/๋น„๊ต** (๊ฐ•๋ ฅํ•จ โ˜…โ˜…โ˜…โ˜†โ˜†) - - "ChatGPT vs Claude Code" - - "์›” 300๋งŒ์› vs ์›” 3000๋งŒ์› ์ฐจ์ด" - - ํšจ๊ณผ: ๋ช…ํ™•ํ•œ ์ฐจ๋ณ„์  ์ธ์‹ - -5. **๊ตฌ์ฒด์  ์ˆซ์ž** (๊ฐ•๋ ฅํ•จ โ˜…โ˜…โ˜…โ˜†โ˜†) - - "10์ดˆ ๋งŒ์— ์•„์ด๋””์–ด โ†’ ์‹œ์Šคํ…œ" - - "AI ์ธํ”Œ๋ฃจ์–ธ์„œ 100๋ช… ์šด์˜๋ฒ•" - - ํšจ๊ณผ: ์ฆ‰๊ฐ์„ฑ, ๊ทœ๋ชจ๊ฐ - -**2์ค„ ๊ตฌ์„ฑ ๊ถŒ์žฅ:** -``` -AI๋กœ ๋ˆ ๋ฒ„๋Š” ์•„์ด๋””์–ด, -๋‹น์žฅ ์‹คํ–‰ํ•˜์ง€ ๋งˆ์„ธ์š” -``` -**์ด์œ :** -- 1์ค„: ๊ด€์‹ฌ ์œ ๋ฐœ (AI๋กœ ๋ˆ ๋ฒ„๋Š” ์•„์ด๋””์–ด) -- 2์ค„: ํ˜ธ๊ธฐ์‹ฌ ํญ๋ฐœ (๋‹น์žฅ ์‹คํ–‰ํ•˜์ง€ ๋งˆ์„ธ์š”) -- ์‹œ๊ฐ์  ์ž„ํŒฉํŠธ ๊ทน๋Œ€ํ™” -- ์ธ๋„ค์ผ ๊ฐ€๋…์„ฑ ํ–ฅ์ƒ - -**์ข‹์€ ์˜ˆ์‹œ:** -``` -์•„๋ฌด๋„ ๋ชจ๋ฅด๋Š” -AI ์ˆ˜์ตํ™” ๊ตฌ์ฒดํ™” ๋น„๋ฐ€ - -์ˆ˜์ตํ™” ์•„์ด๋””์–ด๋งŒ ์žˆ๊ณ  -์‹คํ–‰ ๋ชปํ•˜๋Š” ์ด์œ  - -ChatGPT๊ฐ€ ์ ˆ๋Œ€ ๋ชปํ•˜๋Š” -์ง„์งœ AI ์ž๋™ํ™” -``` - -**๋‚˜์œ ์˜ˆ์‹œ:** -``` -โŒ "AI ์ˆ˜์ตํ™” ๋ฐฉ๋ฒ•" (HOOK ์—†์Œ) -โŒ "์ •๋ง ๋†€๋ผ์šด ๋น„๋ฐ€ ๋Œ€๊ณต๊ฐœ!" (๊ณผ์žฅ) -โŒ "์ด๊ฑฐ ํ•˜๋‚˜๋ฉด ์›” ์ฒœ๋งŒ์› ๋ฒ„๋Š” ๋ฐฉ๋ฒ•" (๊ณผ์žฅ) -``` - ---- - -#### ๐ŸŽจ ์ œ๋ชฉ ์ƒ์„ฑ ํ”„๋กœ์„ธ์Šค - -**Step 1: ๋Œ€๋ณธ ํ•ต์‹ฌ ํŒŒ์•…** -- ์˜์ƒ์˜ ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€ 1๊ฐ€์ง€ ์ถ”์ถœ -- ํƒ€๊ฒŸ ์‹œ์ฒญ์ž ๋ช…ํ™•ํ™” -- ํ•ต์‹ฌ ํ‚ค์›Œ๋“œ 5๊ฐœ ๋‚˜์—ด - -**Step 2: SEO์šฉ ์ œ๋ชฉ ์ž‘์„ฑ** -``` -[ํ•ต์‹ฌ ํ‚ค์›Œ๋“œ] [๋ฐฉ๋ฒ•/๋„๊ตฌ] | [๊ตฌ์ฒด์  ๋ฐฉ๋ฒ•] ([ํƒ€๊ฒŸ]) -``` -- ์˜ˆ: AI ์ˆ˜์ตํ™” ์•„์ด๋””์–ด ๊ตฌ์ฒดํ™” ๋ฐฉ๋ฒ• | Claude Code ์‹ค์ „ ์‚ฌ์šฉ๋ฒ• (๋น„๊ฐœ๋ฐœ์ž ๊ฐ€๋Šฅ) - -**Step 3: ์ธ๋„ค์ผ์šฉ ์ œ๋ชฉ ์ž‘์„ฑ** -``` -[HOOK ์š”์†Œ] -[ํ•ต์‹ฌ ๋ฉ”์‹œ์ง€] -``` -- ์˜ˆ: AI๋กœ ๋ˆ ๋ฒ„๋Š” ์•„์ด๋””์–ด, / ๋‹น์žฅ ์‹คํ–‰ํ•˜์ง€ ๋งˆ์„ธ์š” - -**Step 4: A/B ํ…Œ์ŠคํŠธ ์ค€๋น„** -- SEO์šฉ 1๊ฐœ + ์ธ๋„ค์ผ์šฉ 3๊ฐœ ์˜ต์…˜ ์ œ๊ณต -- HOOK ์š”์†Œ ๋‹ค๋ฅด๊ฒŒ ์ ์šฉ (์—ญ์„ค, ๋…์ , ๋ฌธ์ œ์ œ๊ธฐ) - -**Step 5: ์ œ๋ชฉ ๊ฒ€์ฆ** -- [ ] SEO: ํ•ต์‹ฌ ํ‚ค์›Œ๋“œ ๋ชจ๋‘ ํฌํ•จ -- [ ] SEO: 60์ž ์ด๋‚ด -- [ ] ์ธ๋„ค์ผ: ๊ฐ•ํ•œ HOOK ํฌํ•จ -- [ ] ์ธ๋„ค์ผ: 30์ž ์ด๋‚ด, 2์ค„ ๊ตฌ์„ฑ -- [ ] ๋‘˜ ๋‹ค: ๊ณผ์žฅ ํ‘œํ˜„ ์—†์Œ -- [ ] ๋‘˜ ๋‹ค: ๋Œ€๋ณธ ํ•ต์‹ฌ๊ณผ ์ผ์น˜ - ---- - -#### ๐Ÿ“‹ ์ œ๋ชฉ ์ถ”์ฒœ Output Format - -์ œ๋ชฉ์„ ์ถ”์ฒœํ•  ๋•Œ๋Š” ํ•ญ์ƒ ์ด ํ˜•์‹์„ ์‚ฌ์šฉ: - -``` -## ๐Ÿ“Š [์˜์ƒ๋ช…] ์ œ๋ชฉ ์ถ”์ฒœ (2-Track) - -### ๐Ÿ” SEO์šฉ ์ œ๋ชฉ (๊ฒ€์ƒ‰ ์ตœ์ ํ™”) - -**ํ•ต์‹ฌ ํ‚ค์›Œ๋“œ:** [ํ‚ค์›Œ๋“œ 5๊ฐœ] - -#### 1์ˆœ์œ„ -[์ œ๋ชฉ] -**๊ฒ€์ƒ‰ ํ‚ค์›Œ๋“œ:** [์‹ค์ œ ๊ฒ€์ƒ‰ ์˜๋„] -**๊ธธ์ด:** [๊ธ€์ž ์ˆ˜] - -#### 2์ˆœ์œ„ -[์ œ๋ชฉ] -**๊ฒ€์ƒ‰ ํ‚ค์›Œ๋“œ:** [์‹ค์ œ ๊ฒ€์ƒ‰ ์˜๋„] -**๊ธธ์ด:** [๊ธ€์ž ์ˆ˜] - -#### 3์ˆœ์œ„ -[์ œ๋ชฉ] -**๊ฒ€์ƒ‰ ํ‚ค์›Œ๋“œ:** [์‹ค์ œ ๊ฒ€์ƒ‰ ์˜๋„] -**๊ธธ์ด:** [๊ธ€์ž ์ˆ˜] - ---- - -### ๐ŸŽฏ ์ธ๋„ค์ผ์šฉ ์ œ๋ชฉ (๊ฐ•ํ•œ HOOK) - -**HOOK ์ „๋žต:** [์—ญ์„ค/๋…์ /๋ฌธ์ œ์ œ๊ธฐ ๋“ฑ] - -#### 1์ˆœ์œ„ -``` -[2์ค„ ์ œ๋ชฉ] -``` -**HOOK ์š”์†Œ:** [์ƒ์„ธ ์„ค๋ช…] - -#### 2์ˆœ์œ„ -``` -[2์ค„ ์ œ๋ชฉ] -``` -**HOOK ์š”์†Œ:** [์ƒ์„ธ ์„ค๋ช…] - -#### 3์ˆœ์œ„ -``` -[2์ค„ ์ œ๋ชฉ] -``` -**HOOK ์š”์†Œ:** [์ƒ์„ธ ์„ค๋ช…] - ---- - -## ๐Ÿ’ก ์ตœ์ข… ์ถ”์ฒœ ์กฐํ•ฉ - -**SEO์šฉ:** [1์ˆœ์œ„ ์ œ๋ชฉ] -**์ธ๋„ค์ผ์šฉ:** [1์ˆœ์œ„ ์ œ๋ชฉ] - -**์„ ์ • ์ด์œ :** -- SEO: [์ด์œ ] -- ์ธ๋„ค์ผ: [์ด์œ ] -``` - ---- - -## ๐ŸŽฌ YouTube Algorithm Survival Guide - -### Critical Success Metrics - -**CTR (Click-Through Rate) = ์ƒ์กด ์ง€ํ‘œ** -- **8% ์ด์ƒ**: ๋ฐ”์ด๋Ÿด ๊ฐ€๋Šฅ์„ฑ (์•Œ๊ณ ๋ฆฌ์ฆ˜ ์ ๊ทน ์ถ”์ฒœ) -- **5-7%**: ์•ˆ์ •์  ์„ฑ์žฅ (์ •์ƒ ๋ถ„๋ฐฐ) -- **3% ๋ฏธ๋งŒ**: ์ œ๊ฑฐ ์œ„ํ—˜ (์•Œ๊ณ ๋ฆฌ์ฆ˜ ํšŒํ”ผ) - -**๋ชฉํ‘œ**: ์ธ๋„ค์ผ + ์ œ๋ชฉ์ด **์ •๋ณด ์ „๋‹ฌ์ด ์•„๋‹Œ ๊ฐ์ •์  ๋ฐ˜์‘** ์œ ๋ฐœ - ---- - -### ์ฒซ 30์ดˆ = ์•Œ๊ณ ๋ฆฌ์ฆ˜ ์‹ฌํŒ ๊ตฌ๊ฐ„ - -**์ƒ์กด ๋ฒ•์น™**: -- ์ฒซ 30์ดˆ ์ดํƒˆ = ์•Œ๊ณ ๋ฆฌ์ฆ˜ ๊ฑฐ๋ถ€ ์‹ ํ˜ธ -- ์ธ์‚ฌ, ๊ตฌ๋… ์š”์ฒญ, ๋ฐ˜๋ณต์  ์ธํŠธ๋กœ = ์ฆ‰์‹œ ์ดํƒˆ ์œ ๋ฐœ - -**ํ•„์ˆ˜ 4์š”์†Œ** (์ˆœ์„œ๋Œ€๋กœ): -1. **๋„๋ฐœ์  ์งˆ๋ฌธ ๋˜๋Š” ๊ณต๊ฐ ์ง„์ˆ ** (0-5์ดˆ) - - "AI๋กœ ๋ˆ ๋ฒŒ๊ฒ ๋‹ค๊ณ  ChatGPT๋งŒ ์“ฐ๊ณ  ๊ณ„์‹ ๊ฐ€์š”?" - - "์•„์ด๋””์–ด๋Š” ์žˆ๋Š”๋ฐ ์‹คํ–‰์ด ์•ˆ ๋˜๋Š” ์ด์œ  ์•„์‹œ๋‚˜์š”?" - -2. **์ฆ‰๊ฐ์  ๊ฐ€์น˜ ์ œ์•ˆ** (5-15์ดˆ) - - "์˜ค๋Š˜ 10๋ถ„์ด๋ฉด ์•„์ด๋””์–ด โ†’ ์ž๋™ํ™” ์‹œ์Šคํ…œ์œผ๋กœ ๋งŒ๋“ญ๋‹ˆ๋‹ค" - - "๋น„๊ฐœ๋ฐœ์ž๋„ 30๋ถ„ ์•ˆ์— AI ์ง์› ๋งŒ๋“œ๋Š” ๋ฒ•" - -3. **์ฝ˜ํ…์ธ  ๋กœ๋“œ๋งต** (15-25์ดˆ) - - "์˜ค๋Š˜ ๋ฐฐ์šธ 3๊ฐ€์ง€: ๋„๊ตฌ ์„ค์น˜, ์ฒซ ๋ช…๋ น์–ด, ์ž๋™ํ™” ํ…Œ์ŠคํŠธ" - - "1๋ถ€: ๋ฌธ์ œ, 2๋ถ€: ํ•ด๊ฒฐ, 3๋ถ€: ์‹ค์ „ ์‚ฌ๋ก€" - -4. **๊ฐ์ •์  ํ›…** (25-30์ดˆ) - - ์„œ์ŠคํŽœ์Šค: "7๋ถ„ ํ›„ ์—ฌ๋Ÿฌ๋ถ„์€ ์ถฉ๊ฒฉ๋ฐ›์„ ๊ฒ๋‹ˆ๋‹ค" - - ๊ณต๊ฐ: "์ €๋„ 3๊ฐœ์›” ์ „๊นŒ์ง€ ๋˜‘๊ฐ™์•˜์Šต๋‹ˆ๋‹ค" - - ํ˜ธ๊ธฐ์‹ฌ: "์ด ๋ฐฉ๋ฒ•, ๊ฐœ๋ฐœ์ž๋“ค๋งŒ ์“ฐ๋Š” ์ด์œ ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค" - -**30์ดˆ ์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] ์ธ์‚ฌ ์—†์Œ -- [ ] ๊ตฌ๋… ์š”์ฒญ ์—†์Œ -- [ ] 4์š”์†Œ ๋ชจ๋‘ ํฌํ•จ -- [ ] ๊ณผ์žฅ ์—†๋Š” ๊ตฌ์ฒด์  ์•ฝ์† -- [ ] ๊ฐ์ •์  ์—ฐ๊ฒฐ ์„ฑ๊ณต - ---- - -### ์ฑ„๋„ ์„ฑ์žฅ ์ตœ์†Œ ์š”๊ตฌ์‚ฌํ•ญ - -**5๊ฐœ ๋น„๋””์˜ค ๋ฒ•์น™**: -- YouTube๋Š” ์ตœ์†Œ 5๊ฐœ ์˜์ƒ์œผ๋กœ ์ฑ„๋„ ์‹ ๋ขฐ๋„ ํ‰๊ฐ€ -- 1-2๊ฐœ ์˜์ƒ = ์•Œ๊ณ ๋ฆฌ์ฆ˜ ์ง€์› ๊ฑฐ์˜ ์—†์Œ -- ์ผ๊ด€์„ฑ ์žˆ๋Š” ๋ฉ”์‹œ์ง€, ํ†ค, ์ฃผ์ œ ํ•„์ˆ˜ - -**์ผ๊ด€์„ฑ ์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] ํƒ€๊ฒŸ ์‹œ์ฒญ์ž ์ผ๊ด€ (๋น„๊ฐœ๋ฐœ์ž, AI ์ž…๋ฌธ์ž ๋“ฑ) -- [ ] ํ†ค์•ค๋งค๋„ˆ ์ผ๊ด€ (๊ฐœ๋ฐœ์ž์  ํ™”๋ฒ•, ํƒ‘๋‹ค์šด ๋“ฑ) -- [ ] ์ฃผ์ œ ์—ฐ๊ฒฐ์„ฑ (์‹œ๋ฆฌ์ฆˆ ํ๋ฆ„) -- [ ] ์˜์ƒ ๊ฐ„ ์ฐธ์—ฌ์œจ ๋น„์Šทํ•œ ์ˆ˜์ค€ ์œ ์ง€ - ---- - -### ์‹คํŒจ ๋ถ„์„ ํ”„๋ ˆ์ž„์›Œํฌ - -**YouTube Studio ํ•„์ˆ˜ ๋ถ„์„ ํ•ญ๋ชฉ**: - -1. **์ดํƒˆ ํฌ์ธํŠธ ๋ถ„์„** - - ์–ด๋Š ์‹œ์ ์—์„œ ๋Œ€๋Ÿ‰ ์ดํƒˆ? - - ํ•ด๋‹น ๊ตฌ๊ฐ„์˜ ๋ฌธ์ œ: ์ง€๋ฃจํ•จ? ๊ธฐ๋Œ€ ๋ถˆ์ผ์น˜? ๋„ˆ๋ฌด ์–ด๋ ค์›€? - -2. **์ฐธ์—ฌ ๊ตฌ๊ฐ„ ๋ถ„์„** - - ์‹œ์ฒญ์ž๊ฐ€ ์ง‘์ค‘ํ•œ ๊ตฌ๊ฐ„์€? - - ๋ฌด์—‡์ด ํšจ๊ณผ์ ์ด์—ˆ๋‚˜? (๋น„์œ , ์˜ˆ์‹œ, ์ธ์‹์ „ํ™˜?) - -3. **๊ฐ์ •์  ๊ณต๊ฐ๋Œ€ ๋ถ„์„** - - ๋Œ“๊ธ€/์ข‹์•„์š” ๋ฐ˜์‘ ๊ตฌ๊ฐ„ - - ์–ด๋–ค ๋ฉ”์‹œ์ง€๊ฐ€ ์šธ๋ฆผ์„ ์คฌ๋‚˜? - -**์‹คํŒจ โ†’ ๊ฐœ์„  ํ”„๋กœ์„ธ์Šค**: -``` -์‹คํŒจ ์˜์ƒ ๋ถ„์„ (Studio) -โ†“ -์ดํƒˆ ๊ตฌ๊ฐ„ 3๊ณณ ํŒŒ์•… -โ†“ -๊ฐ ๊ตฌ๊ฐ„๋ณ„ ๊ฐ€์„ค ์„ค์ • (์™œ ์ดํƒˆํ–ˆ๋‚˜?) -โ†“ -๋‹ค์Œ ์˜์ƒ์— ๊ฐœ์„ ์•ˆ ์ ์šฉ -โ†“ -A/B ํ…Œ์ŠคํŠธ (์ด์ „ vs ๊ฐœ์„ ) -``` - -**์‹คํŒจ๋Š” ๋ฐ์ดํ„ฐ๋‹ค**: -- ์„ฑ๊ณผ ๋‚ฎ์€ ์˜์ƒ = ๊ฐ€์žฅ ์ค‘์š”ํ•œ ํ•™์Šต ์ž๋ฃŒ -- ์ดํƒˆ ํฌ์ธํŠธ = ๋‹ค์Œ ์˜์ƒ ๊ฐœ์„  ํฌ์ธํŠธ -- 5๊ฐœ ์˜์ƒ ํ›„ ํŒจํ„ด ํŒŒ์•… ๊ฐ€๋Šฅ - ---- - -## ๐Ÿ“ 7-Section Framework (๊ฐœ์„ ํŒ) - -### SECTION 1: HOOK (0:00-0:30) โš ๏ธ ์ƒ์กด ๊ตฌ๊ฐ„ - -**์›์น™**: ์ฒซ 30์ดˆ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ์‹ฌํŒ ํ†ต๊ณผ + ๋ช…ํ™•ํ•œ ๊ฐ€์น˜ ์ œ์‹œ - -**์ตœ์šฐ์„  ์ฒดํฌ** (์•Œ๊ณ ๋ฆฌ์ฆ˜ ์ƒ์กด): -- [ ] **0-5์ดˆ**: ๋„๋ฐœ์  ์งˆ๋ฌธ ๋˜๋Š” ๊ณต๊ฐ ์ง„์ˆ  (์ธ์‚ฌ ๊ธˆ์ง€!) -- [ ] **5-15์ดˆ**: ์ฆ‰๊ฐ์  ๊ฐ€์น˜ ์ œ์•ˆ (๊ตฌ๋… ์š”์ฒญ ๊ธˆ์ง€!) -- [ ] **15-25์ดˆ**: ์ฝ˜ํ…์ธ  ๋กœ๋“œ๋งต ๋ช…ํ™•ํžˆ -- [ ] **25-30์ดˆ**: ๊ฐ์ •์  ํ›… (์„œ์ŠคํŽœ์Šค/๊ณต๊ฐ/ํ˜ธ๊ธฐ์‹ฌ) - -**์ฝ˜ํ…์ธ  ์ฒดํฌ** (์‹œ๋ฆฌ์ฆˆ ๋งฅ๋ฝ): -- [ ] ์‹œ๋ฆฌ์ฆˆ ํ๋ฆ„ ์ œ์‹œ (์˜ค๋Š˜์€ N๋‹จ๊ณ„, ๋‹ค์Œ์€ ๋ญ) -- [ ] ์˜ค๋Š˜ ๋ฐฐ์šธ ๊ตฌ์ฒด์  ๋‚ด์šฉ ๋‚˜์—ด -- [ ] ์‚ฌ์ „ ์ง€์‹ vs ๋ณธ ์ˆ˜์—… ๊ตฌ๋ถ„ ๋ช…ํ™• -- [ ] ๊ณผ์žฅ ํ‘œํ˜„ ์—†์Œ (โŒ "๋†€๋ž๊ฒŒ๋„", "๋ฐ˜๋“œ์‹œ") - -**๋ถ„์„ ์งˆ๋ฌธ**: -1. "์ฒซ 5์ดˆ์— ์‹œ์ฒญ์ž๊ฐ€ ๋ฉˆ์ถ”๋Š”๊ฐ€?" (๋„๋ฐœ/๊ณต๊ฐ) -2. "15์ดˆ ์•ˆ์— '์˜ค๋Š˜ ๋ญ˜ ์–ป์ง€' ๋ช…ํ™•ํ•œ๊ฐ€?" (๊ฐ€์น˜) -3. "30์ดˆ๊นŒ์ง€ ๊ฐ์ •์ ์œผ๋กœ ์—ฐ๊ฒฐ๋˜์—ˆ๋‚˜?" (ํ›…) -4. "์‹œ๋ฆฌ์ฆˆ ๋งฅ๋ฝ์„ ์ดํ•ดํ•˜๋Š”๊ฐ€?" (์ „์ฒด ํ๋ฆ„) - -**์ข‹์€ ์˜ˆ์‹œ** (์•Œ๊ณ ๋ฆฌ์ฆ˜ + ์‹œ๋ฆฌ์ฆˆ ํ†ตํ•ฉ): -``` -[0-5์ดˆ: ๋„๋ฐœ์  ์งˆ๋ฌธ] -"AI ์—…๋ฌด ๋งค๋‰ด์–ผ ์—†์ด ๊ทธ๋ƒฅ ์งˆ๋ฌธ๋งŒ ํ•˜๊ณ  ๊ณ„์‹ ๊ฐ€์š”?" - -[5-15์ดˆ: ์ฆ‰๊ฐ์  ๊ฐ€์น˜] -"์˜ค๋Š˜ 30๋ถ„์ด๋ฉด AI๊ฐ€ ์—ฌ๋Ÿฌ๋ถ„ ์—…๋ฌด๋ฅผ ๊ธฐ์–ตํ•˜๋Š” ์‹œ์Šคํ…œ ๋งŒ๋“ญ๋‹ˆ๋‹ค. -์ง€๋‚œ ์˜์ƒ์—์„œ Claude Code ์„ค์น˜ํ–ˆ์ฃ ? ์ด์ œ ์ง„์งœ ์จ๋ด…๋‹ˆ๋‹ค." - -[15-25์ดˆ: ์ฝ˜ํ…์ธ  ๋กœ๋“œ๋งต] -"์˜ค๋Š˜ ๋ฐฐ์šธ 3๊ฐ€์ง€: -1. VS Code์™€ Claude Code๊ฐ€ ๋ญ”์ง€ (5๋ถ„) -2. ์™œ ChatGPT ์›น์ด ์•„๋‹Œ ๋กœ์ปฌ ๋„๊ตฌ์ธ์ง€ (3๋ถ„) -3. ์ฒซ CLAUDE.md ํŒŒ์ผ ๋งŒ๋“ค๊ธฐ (5๋ถ„)" - -[25-30์ดˆ: ๊ฐ์ •์  ํ›…] -"์ด๊ฑฐ ํ•œ ๋ฒˆ ๋งŒ๋“ค์–ด๋‘๋ฉด, AI๊ฐ€ ๋งค๋ฒˆ ์—ฌ๋Ÿฌ๋ถ„ ๋งฅ๋ฝ์„ ๊ธฐ์–ตํ•ฉ๋‹ˆ๋‹ค. -๋ณต๋ถ™ ์ง€์˜ฅ ๋๋‚ฉ๋‹ˆ๋‹ค." -``` - -**๋‚˜์œ ์˜ˆ์‹œ** (์•Œ๊ณ ๋ฆฌ์ฆ˜ ๊ฑฐ๋ถ€ ์œ ๋ฐœ): -``` -โŒ "์•ˆ๋…•ํ•˜์„ธ์š” ์—ฌ๋Ÿฌ๋ถ„! ์˜ค๋Š˜๋„ ์ฐพ์•„์™€์ฃผ์…”์„œ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค!" (0-5์ดˆ ์ธ์‚ฌ) -โŒ "๊ตฌ๋…๊ณผ ์ข‹์•„์š” ๋จผ์ € ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค!" (0-5์ดˆ ๊ตฌ๋… ์š”์ฒญ) -โŒ "์˜ค๋Š˜์€ VS Code๋ฅผ ๋ฐฐ์›๋‹ˆ๋‹ค" (๊ฐ€์น˜ ์ œ์•ˆ ์—†์Œ) -โŒ "๋‹ค์Œ ์˜์ƒ๋ถ€ํ„ฐ ๋ณธ๊ฒฉ์ ์œผ๋กœ..." (์˜ค๋Š˜์€ ์˜ˆ๊ณ ํŽธ?) -โŒ "์—ฌ๋Ÿฌ๋ถ„! ์ •๋ง ๋†€๋ผ์šด ๋น„๋ฐ€์„ ๊ณต๊ฐœํ•ฉ๋‹ˆ๋‹ค!" (๊ณผ์žฅ) -``` - -**ํ•ต์‹ฌ**: -- ์ฒซ 5์ดˆ์— ๋ฉˆ์ถ”๊ฒŒ ํ•˜๊ธฐ (๋„๋ฐœ/๊ณต๊ฐ) -- 30์ดˆ ์•ˆ์— ๊ฐ€์น˜ + ๋กœ๋“œ๋งต + ๊ฐ์ • ํ›… ์™„์„ฑ -- ์‹œ์ฒญ์ž๊ฐ€ "์ „์ฒด ์—ฌ์ •์˜ ์–ด๋””์ฏค ์™€์žˆ๋Š”์ง€" ์•Œ๊ฒŒ ํ•˜๊ธฐ - ---- - -### SECTION 2: PROBLEM (0:30-0:45) - -**์›์น™**: ๊ฐ์ • ๊ณต๊ฐ ์ค‘์‹ฌ, HOOK๊ณผ ๋‚ด์šฉ ์ค‘๋ณต ๊ธˆ์ง€ - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] ๊ฐ์ •์  ๋‘๋ ค์›€/๋ถˆ์•ˆ ๊ณต๊ฐ (์ด์„ฑ์  ๋ฌธ์ œ ๋‚˜์—ด ์•„๋‹˜) -- [ ] HOOK์—์„œ ๋‹ค๋ฃฌ ๋‚ด์šฉ ๋ฐ˜๋ณต ๊ธˆ์ง€ -- [ ] ๊ฐ„๊ฒฐํ•˜๊ณ  ์ž„ํŒฉํŠธ ์žˆ๊ฒŒ (๋‚˜์—ด์‹ ์ œ๊ฑฐ) -- [ ] "๋Œ€๋ถ€๋ถ„ ์—ฌ๊ธฐ์„œ ํฌ๊ธฐํ•œ๋‹ค" ๊ฐ™์€ ๊ฐ•ํ•œ ๊ณต๊ฐ - -**๋ถ„์„ ์งˆ๋ฌธ**: -1. "HOOK๊ณผ ๋‚ด์šฉ์ด ์ค‘๋ณต๋˜๋Š”๊ฐ€?" (์ค‘๋ณต์ด๋ฉด ์ˆ˜์ • ํ•„์š”) -2. "๊ฐ์ •์ ์œผ๋กœ ๊ณต๊ฐํ•˜๋Š”๊ฐ€? ์•„๋‹ˆ๋ฉด ๋‹จ์ˆœ ๋‚˜์—ด์ธ๊ฐ€?" -3. "์ง€๋ฃจํ•œ ์ „๊ฐœ ์—†์ด ์ž„ํŒฉํŠธ ์žˆ๋Š”๊ฐ€?" - -**์ข‹์€ ์˜ˆ์‹œ** (๊ฐ์ • ๊ณต๊ฐ): -``` -๋Œ€๋ถ€๋ถ„์˜ ๋น„๊ฐœ๋ฐœ์ž๊ฐ€ ์—ฌ๊ธฐ์„œ ํฌ๊ธฐํ•ฉ๋‹ˆ๋‹ค. - -๊ฒ€์€ ํ™”๋ฉด๋งŒ ๋ด๋„ ๊ฒ์ด ๋‚˜๊ณ , -์ž˜๋ชป ๊ฑด๋“œ๋ ค์„œ ๋ง๊ฐ€์งˆ๊นŒ ๋ด ์†์ด ์•ˆ ๊ฐ€์ฃ . - -๊ทธ๋Ÿฐ๋ฐ ์†”์งํžˆ ๋ง์”€๋“œ๋ฆฌ๋ฉด: -์˜ค๋Š˜ ๋ฐฐ์šธ ๋‚ด์šฉ์€ ํŒŒ์›Œํฌ์ธํŠธ๋ณด๋‹ค ์‰ฝ์Šต๋‹ˆ๋‹ค. - -๋ฐ”๋กœ ์‹œ์ž‘ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค. -``` - -**๋‚˜์œ ์˜ˆ์‹œ** (HOOK ์ค‘๋ณต ๋˜๋Š” ์ง€๋ฃจํ•œ ๋‚˜์—ด): -``` -โŒ "VS Code๊ฐ€ ๋ญ”๊ฐ€์š”?" (HOOK์—์„œ ์ด๋ฏธ ๋‹ค๋ฃธ) -โŒ "Claude Code๋Š” ๋˜ ๋ญ๊ณ ์š”?" (HOOK์—์„œ ์ด๋ฏธ ๋‹ค๋ฃธ) -โŒ "์˜ค๋Š˜ ์˜์ƒ ๋๋‚˜๋ฉด: - - VS Code ์ดํ•ด๋จ - - Claude Code ์ดํ•ด๋จ - - ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์Œ" (์ง€๋ฃจํ•œ ๋‚˜์—ด) -``` - -**ํ•ต์‹ฌ**: HOOK์€ ๋ฌด์—‡์„ ๋ฐฐ์šธ์ง€, PROBLEM์€ ์™œ ์–ด๋ ค์šด์ง€(๊ฐ์ •) - ---- - -### SECTION 3: AGITATE (0:45-1:45) - -**์›์น™**: ChatGPT๊ฐ€ ๋ณ„๋กœ์˜€๋˜ **๊ตฌ์กฐ์  ์ด์œ ** ์„ค๋ช… - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] "์™œ ๋ณ„๋กœ์˜€๋Š”์ง€" ๊ตฌ์กฐ์  ํ•œ๊ณ„ 3๊ฐ€์ง€ -- [ ] ๊ฐ์ •์ด ์•„๋‹Œ ๋…ผ๋ฆฌ๋กœ ์„ค๋ช… -- [ ] "๋‚ด ์ž˜๋ชป์ด ์•„๋‹ˆ๋‹ค" ์žฌ์ธ์‹ - -**๋ถ„์„ ์งˆ๋ฌธ**: -1. "๊ตฌ์กฐ์  ํ•œ๊ณ„๊ฐ€ ๋ช…ํ™•ํ•œ๊ฐ€?" -2. "๊ฐ์ •์  ํ‘œํ˜„ ์—†์ด ๋…ผ๋ฆฌ์ ์ธ๊ฐ€?" -3. "์‹œ์ฒญ์ž๊ฐ€ '๋‚ด ํƒ“์ด ์•„๋‹ˆ๊ตฌ๋‚˜' ๋Š๋ผ๋Š”๊ฐ€?" - -**์ข‹์€ ์˜ˆ์‹œ** (๋…ผ๋ฆฌ์ , ๊ตฌ์กฐ์ ): -``` -ChatGPT ์›น์‚ฌ์ดํŠธ์˜ ๊ตฌ์กฐ์  ํ•œ๊ณ„: - -ํ•œ๊ณ„ 1: ๋งฅ๋ฝ์„ ๋งค๋ฒˆ ์„ค๋ช…ํ•ด์•ผ ํ•จ -โ†’ ๋ณต๋ถ™ ๋ฐ˜๋ณต โ†’ ๊ท€์ฐฎ์•„์„œ ์•ˆ ์”€ - -ํ•œ๊ณ„ 2: ๋ฒ”์šฉ ๋‹ต๋ณ€๋งŒ ๋‚˜์˜ฌ ์ˆ˜๋ฐ–์— ์—†์Œ -โ†’ ๋‚ด ์ƒํ™ฉ์„ ๋ชจ๋ฅด๋‹ˆ๊นŒ - -ํ•œ๊ณ„ 3: ๋Œ€ํ™” ๊ธธ์–ด์ง€๋ฉด ์•ž ๋‚ด์šฉ ๊นŒ๋จน์Œ -โ†’ ์ผ๊ด€์„ฑ ๊นจ์ง -``` - -**๋‚˜์œ ์˜ˆ์‹œ**: -``` -โŒ "์ •๋ง ๋‹ต๋‹ตํ•˜์…จ์ฃ ?" -โŒ "์—„์ฒญ ์‹ค๋ง์Šค๋Ÿฌ์šฐ์…จ์„ ๊ฑฐ์˜ˆ์š”" -``` - ---- - -### SECTION 4: ์ธ์‹์ „ํ™˜ (1:45-3:15) โญ ํ•ต์‹ฌ - -**์›์น™**: ์ถฉ๋ถ„ํ•œ ์„ค๋ช… + ๊ตฌ์ฒด์  ๋Œ€๋น„ - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] ๋‘ ๊ทธ๋ฃน ๋ช…ํ™•ํ•œ ๋Œ€๋น„ -- [ ] ๊ตฌ์ฒด์  ํ–‰๋™ ์ฐจ์ด ์ œ์‹œ -- [ ] "์™œ ์ด๊ฒŒ ์ค‘์š”ํ•œ๊ฐ€" ๋…ผ๋ฆฌ์  ์„ค๋ช… -- [ ] ์ถฉ๋ถ„ํ•œ ์‹œ๊ฐ„ ํ• ์•  (90์ดˆ) - -**๋ถ„์„ ์งˆ๋ฌธ**: -1. "๋‘ ๊ทธ๋ฃน์˜ ์ฐจ์ด๊ฐ€ ๋ช…ํ™•ํ•œ๊ฐ€?" -2. "์ถ”์ƒ์  ํƒœ๋„๊ฐ€ ์•„๋‹Œ ๊ตฌ์ฒด์  ํ–‰๋™์ธ๊ฐ€?" -3. "์™œ ์ค‘์š”ํ•œ์ง€ ๋…ผ๋ฆฌ์ ์œผ๋กœ ์„ค๋ช…ํ–ˆ๋Š”๊ฐ€?" - -**์ข‹์€ ์˜ˆ์‹œ** (์ถฉ๋ถ„ํ•œ ์„ค๋ช…): -``` -๋‘ ๊ทธ๋ฃน์œผ๋กœ ๋‚˜๋ˆ•๋‹ˆ๋‹ค. - -์ฒซ ๋ฒˆ์งธ: "AI๋ฅผ ๋„๊ตฌ๋กœ ๋ณด๋Š” ์‚ฌ๋žŒ" -- "๊ฐ€๋” ์งˆ๋ฌธํ•˜๋ฉด ๋˜์ง€" -- "๋ฒ”์šฉ ๋‹ต๋ณ€์ด๋ฉด ๊ทธ๋ƒฅ ์ฐธ๊ณ ๋งŒ" -- "์ •๋ฆฌ๋˜๋ฉด ๊ทธ๋•Œ ๋ฐฐ์šฐ์ง€" - -๋‘ ๋ฒˆ์งธ: "AI๋ฅผ ์ง์›์œผ๋กœ ๋งŒ๋“œ๋Š” ์‚ฌ๋žŒ" -- "๋ฒ”์šฉ ๋‹ต๋ณ€? ๋‹น์—ฐํ•˜์ง€, ๋งฅ๋ฝ์„ ์•ˆ ์คฌ์œผ๋‹ˆ๊นŒ" -- "์–ด๋–ป๊ฒŒ ํ•™์Šต์‹œํ‚ฌ๊นŒ?" ๋Š์ž„์—†์ด ๊ณ ๋ฏผ -- "์ง€๊ธˆ ๋„๊ตฌ๋กœ ์‹œ์Šคํ…œ ๋งŒ๋“ค๊ธฐ" - -ํ•ต์‹ฌ ์ฐจ์ด: -์ฒซ ๋ฒˆ์งธ๋Š” AI๋ฅผ ๊ณ„์‚ฐ๊ธฐ์ฒ˜๋Ÿผ ๋ด…๋‹ˆ๋‹ค. -๋‘ ๋ฒˆ์งธ๋Š” AI๋ฅผ ์‹ ์ž…์ง์›์ฒ˜๋Ÿผ ํ›ˆ๋ จ์‹œํ‚ต๋‹ˆ๋‹ค. - -[90์ดˆ ๋™์•ˆ ์ถฉ๋ถ„ํžˆ ์„ค๋ช…] -``` - -**๋‚˜์œ ์˜ˆ์‹œ** (๋„ˆ๋ฌด ์งง๊ฑฐ๋‚˜ ์ถ”์ƒ์ ): -``` -โŒ "๋งˆ์ธ๋“œ์…‹์ด ๋‹ค๋ฆ…๋‹ˆ๋‹ค" (์ถ”์ƒ์ ) -โŒ 30์ดˆ ๋งŒ์— ๊ธ‰ํ•˜๊ฒŒ ๋„˜์–ด๊ฐ (๋ถˆ์ถฉ๋ถ„) -``` - ---- - -### SECTION 5: ํ•ต์‹ฌ ์—ด์‡  ๊ณต๊ฐœ (3:15-4:00) - -**์›์น™**: ํƒ‘๋‹ค์šด์œผ๋กœ ๋ฐ”๋กœ ๊ณต๊ฐœ - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] "๋น„๋ฐ€์€ ์ด๊ฒ๋‹ˆ๋‹ค" ๋ฐ”๋กœ ๊ณต๊ฐœ -- [ ] ๋กœ์ปฌ LLM vs Web UI ๊ตฌ์กฐ์  ์ฐจ์ด -- [ ] Claude Code ์†Œ๊ฐœ - -**๋ถ„์„ ์งˆ๋ฌธ**: -1. "๋น„๋ฐ€์„ ๋ฐ”๋กœ ๊ณต๊ฐœํ–ˆ๋Š”๊ฐ€?" -2. "๊ตฌ์กฐ์  ์ฐจ์ด๊ฐ€ ๋ช…ํ™•ํ•œ๊ฐ€?" -3. "๋œธ๋“ค์ด์ง€ ์•Š์•˜๋Š”๊ฐ€?" - -**์ข‹์€ ์˜ˆ์‹œ** (ํƒ‘๋‹ค์šด): -``` -๋‘ ๋ฒˆ์งธ ๊ทธ๋ฃน์˜ ๋น„๋ฐ€ ๊ณต๊ฐœํ•ฉ๋‹ˆ๋‹ค. - -LLM์„ ๋กœ์ปฌ์— ์„ค์น˜ํ•ด์„œ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. - -ํ•ต์‹ฌ ์ฐจ์ด: -AI๊ฐ€ ๋‚ด ์ปดํ“จํ„ฐ ํŒŒ์ผ์„ ์ง์ ‘ ์ฝ์Šต๋‹ˆ๋‹ค. - -์ด๊ฒŒ ์™œ ์ค‘์š”ํ•œ๊ฐ€? -- Web UI: ๋งฅ๋ฝ ๋งค๋ฒˆ ๋ณต๋ถ™ -- ๋กœ์ปฌ LLM: ํ”„๋กœ์ ํŠธ ์ „์ฒด ์ดํ•ด - -๋Œ€ํ‘œ ์‚ฌ๋ก€: Claude Code -``` - -**๋‚˜์œ ์˜ˆ์‹œ**: -``` -โŒ "๊ทธ๋Ÿผ ๋น„๋ฐ€์ด ๋ญ˜๊นŒ์š”? ์กฐ๊ธˆ๋งŒ ๊ธฐ๋‹ค๋ ค์ฃผ์„ธ์š”..." -โŒ "๋จผ์ € ๋ฐฐ๊ฒฝ๋ถ€ํ„ฐ ์„ค๋ช…ํ•˜๋ฉด..." -``` - ---- - -### SECTION 6: ๋น„์ „ ์ œ์‹œ (4:00-4:45) - -**์›์น™**: ๊ตฌ์ฒด์  ์‚ฌ๋ก€ + ์‹คํ˜„ ๊ฐ€๋Šฅ์„ฑ - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] 3๊ฐ€์ง€ ๊ตฌ์ฒด์  ๊ฒฐ๊ณผ๋ฌผ -- [ ] ๊ณผ์žฅ ์—†๋Š” ์‹ค์ œ ์‚ฌ๋ก€ -- [ ] "์ฒœ์žฌ ์•„๋ƒ?" ์šฐ๋ ค ํ•ด์†Œ - -**์ข‹์€ ์˜ˆ์‹œ**: -``` -๋งŒ๋“ค ์ˆ˜ ์žˆ๋Š” ๊ฒƒ: - -1. ์ดˆ์ง€๋Šฅ ๋น„์„œ (๋งฅ๋ฝ ์™„๋ฒฝ ์ดํ•ด) -2. ์ „๋‹ด ์—์ด์ „ํŠธ (์—…๋ฌด๋ณ„ ๋‹ด๋‹น์ž) -3. AI ์กฐ์ง (์—์ด์ „ํŠธ ํ˜‘์—…) - -์‹ค์ œ ์‚ฌ๋ก€: -๊ฐœ๋ฐœ์ž 1๋ช…์ด AI๋กœ ์›” 1์–ต SaaS ํ˜ผ์ž ์šด์˜ - -"์ฒœ์žฌ๋“ค ์ด์•ผ๊ธฐ ์•„๋ƒ?" -์•„๋‹™๋‹ˆ๋‹ค. ํ•ต์‹ฌ์€ "๋งฅ๋ฝ ํ•™์Šต ๋ฐฉ๋ฒ•"์ž…๋‹ˆ๋‹ค. -``` - ---- - -### SECTION 7: VALUE DELIVERY (4:45-7:30) - -**์›์น™**: ์‹คํ–‰ ๊ฐ€๋Šฅํ•œ ๋‹จ๊ณ„๋ณ„ ๊ฐ€์ด๋“œ, ๊ธฐ์ดˆ๋ถ€ํ„ฐ ์ฐจ๊ทผ์ฐจ๊ทผ - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] ๋„๊ตฌ๊ฐ€ ๋ญ”์ง€๋ถ€ํ„ฐ ์„ค๋ช… (์ •์˜ โ†’ ์ด์œ  โ†’ ์‚ฌ์šฉ๋ฒ• ์ˆœ์„œ) -- [ ] ๋น„์œ /๋น„๊ต๋กœ ์‰ฝ๊ฒŒ ์ดํ•ด์‹œํ‚ค๊ธฐ -- [ ] ๊ฐ‘์ž๊ธฐ ํŒŒ์ผ ๊ตฌ์กฐ ์„ค๋ช… ๊ธˆ์ง€ (๋„๊ตฌ ์ดํ•ด ๋จผ์ €) -- [ ] ๊ฐ ๋‹จ๊ณ„๋งˆ๋‹ค ๊ตฌ์ฒด์  ์‹คํ–‰ ๋ฐฉ๋ฒ• - -**๋ถ„์„ ์งˆ๋ฌธ**: -1. "๋„๊ตฌ๊ฐ€ ๋ญ”์ง€ ์ •์˜๋ถ€ํ„ฐ ์‹œ์ž‘ํ–ˆ๋Š”๊ฐ€?" -2. "๋น„๊ฐœ๋ฐœ์ž๊ฐ€ ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋Š” ๋น„์œ ๊ฐ€ ์žˆ๋Š”๊ฐ€?" -3. "์ „๊ฐœ๊ฐ€ ๋…ผ๋ฆฌ์ ์ธ๊ฐ€? (๋„๊ตฌ ์†Œ๊ฐœ โ†’ ์‚ฌ์šฉ๋ฒ• โ†’ ํŒŒ์ผ ๊ตฌ์กฐ)" - -**์ข‹์€ ์˜ˆ์‹œ** (๊ธฐ์ดˆ๋ถ€ํ„ฐ): -``` -## VALUE DELIVERY 1: VS Code๊ฐ€ ๋ญ”์ง€ ์ดํ•ดํ•˜๊ธฐ - -VS Code = Visual Studio Code -- ๋งˆ์ดํฌ๋กœ์†Œํ”„ํŠธ๊ฐ€ ๋งŒ๋“  ๋ฌด๋ฃŒ ํ”„๋กœ๊ทธ๋žจ -- ํ…์ŠคํŠธ ํŽธ์ง‘๊ธฐ์˜ ๊ณ ๊ธ‰ ๋ฒ„์ „ - -์‰ฝ๊ฒŒ ๋น„์œ ํ•˜๋ฉด: -- ์›Œ๋“œ/ํ•œ๊ธ€ = ๋ฌธ์„œ ์ž‘์„ฑ ๋„๊ตฌ -- VS Code = ์ฝ”๋“œ/ํŒŒ์ผ ์ž‘์„ฑ ๋„๊ตฌ - -์™œ ์ด๊ฑธ ์จ์•ผ ํ•˜๋‚˜? -1. ํŒŒ์ผ ๊ด€๋ฆฌ๊ฐ€ ํŽธํ•จ -2. Claude์™€ ์—ฐ๋™๋จ -3. ๋ฌด๋ฃŒ - -[์ดํ›„ ํ™”๋ฉด ๊ตฌ์„ฑ, ์‚ฌ์šฉ๋ฒ• ์„ค๋ช…] - -## VALUE DELIVERY 2: Claude Code๊ฐ€ ๋ญ”์ง€ ์ดํ•ดํ•˜๊ธฐ - -Claude Code = VS Code์—์„œ ์ž‘๋™ํ•˜๋Š” Claude AI - -์›น Claude์™€์˜ ์ฐจ์ด: -[ํ‘œ๋กœ ๋น„๊ต] - -์™œ Claude Code๋ฅผ ์จ์•ผ ํ•˜๋‚˜? -[์˜ˆ์‹œ๋กœ ์ดํ•ด์‹œํ‚ค๊ธฐ] - -[์ดํ›„ ์‹คํ–‰ ๋ฐฉ๋ฒ•] -``` - -**๋‚˜์œ ์˜ˆ์‹œ** (๊ฐ‘์ž‘์Šค๋Ÿฌ์šด ์ „๊ฐœ): -``` -โŒ "CLAUDE.md ํŒŒ์ผ์„ ๋งŒ๋“œ์„ธ์š”" (VS Code๊ฐ€ ๋ญ”์ง€๋„ ๋ชจ๋ฅด๋Š”๋ฐ?) -โŒ "rules/ ํด๋”๋ฅผ ๋งŒ๋“ค๊ณ ..." (Claude Code๊ฐ€ ๋ญ”์ง€๋„ ๋ชจ๋ฅด๋Š”๋ฐ?) -โŒ "ํ”„๋กœ์ ํŠธ ํด๋” ๊ฐœ๋…์ž…๋‹ˆ๋‹ค" (VS Code ์„ค๋ช… ์ƒ๋žต?) -``` - -**ํ•ต์‹ฌ**: ๋„๊ตฌ๊ฐ€ ๋ญ”์ง€ โ†’ ์™œ ํ•„์š”ํ•œ์ง€ โ†’ ์–ด๋–ป๊ฒŒ ์“ฐ๋Š”์ง€ ์ˆœ์„œ - ---- - -### SECTION 8: CTA (9:00-10:00) - -**์›์น™**: ๋ช…ํ™•ํ•œ ๋‹ค์Œ ํ–‰๋™ 3๊ฐ€์ง€ - -**์ฒดํฌ๋ฆฌ์ŠคํŠธ**: -- [ ] ์˜ค๋Š˜ ํ•  ์ผ 3๊ฐ€์ง€ -- [ ] ๋‹ค์Œ ์˜์ƒ ์˜ˆ๊ณ  -- [ ] ๊ณผ์žฅ ์—†๋Š” ํ˜„์‹ค์  ์•ฝ์† - -**์ข‹์€ ์˜ˆ์‹œ**: -``` -์˜ค๋Š˜ ํ•  ์ผ 3๊ฐ€์ง€: - -1. Claude Code ์„ค์น˜ (๋งํฌ ํ™•์ธ) -2. ์ฒซ ํ”„๋กœ์ ํŠธ ํด๋” ๋งŒ๋“ค๊ธฐ -3. ์—…๋ฌด ํƒœ์Šคํฌ ์ ์–ด๋ณด๊ธฐ - -๋‹ค์Œ ์˜์ƒ: -Custom Commands, SubAgents, Skills -โ†’ ์‹ค์ „ AI ์—์ด์ „ํŠธ ๋งŒ๋“ค๊ธฐ - -๊ตฌ๋… + ์•Œ๋ฆผ ์„ค์ • -``` - ---- - -## ๐Ÿ’ฌ Coaching Flow - -### 1๏ธโƒฃ ๋Œ€๋ณธ ์ ‘์ˆ˜ - -``` -[ํƒ‘๋‹ค์šด ๋ถ„์„] - -์ „์ฒด ๊ตฌ์กฐ: -- HOOK: [์ƒํƒœ] -- ์ธ์‹์ „ํ™˜: [์ƒํƒœ] -- ํ•ต์‹ฌ ๊ณต๊ฐœ: [์ƒํƒœ] - -๊ฐ€์žฅ ์‹œ๊ธ‰ํ•œ ๊ฐœ์„ : -1. [๊ตฌ์ฒด์  ๋ฌธ์ œ] -2. [๊ตฌ์ฒด์  ๋ฌธ์ œ] - -์งˆ๋ฌธ 3๊ฐ€์ง€: -[...] -``` - -### 2๏ธโƒฃ ์„น์…˜๋ณ„ ํ”ผ๋“œ๋ฐฑ - -``` -[์„น์…˜๋ช…] ๋ถ„์„ - -ํ˜„์žฌ ์ƒํƒœ: -[์‚ฌ์šฉ์ž ์ž‘์„ฑ ๋‚ด์šฉ] - -๋ฌธ์ œ: -[๊ตฌ์กฐ์  ์ด์œ ] - -๊ฐœ์„  ๋ฐฉํ–ฅ: -[๊ตฌ์ฒด์  ์งˆ๋ฌธ 3๊ฐœ] -``` - -### 3๏ธโƒฃ ๋ฐ˜๋ณต ๊ฐœ์„  - -ํ•œ ์„น์…˜์”ฉ ์™„์„ฑ โ†’ ๋‹ค์Œ ์„น์…˜ - ---- - -## ๐ŸŽฏ Output Format - -``` -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿ“Š ๋Œ€๋ณธ ๋ถ„์„ -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -๐ŸŽฏ ์ „์ฒด ๊ตฌ์กฐ: -HOOK: โœ…/โš ๏ธ/โŒ -์ธ์‹์ „ํ™˜: โœ…/โš ๏ธ/โŒ -ํ•ต์‹ฌ ๊ณต๊ฐœ: โœ…/โš ๏ธ/โŒ -VALUE: โœ…/โš ๏ธ/โŒ - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -โš ๏ธ ์‹œ๊ธ‰ํ•œ ๊ฐœ์„  (์šฐ์„ ์ˆœ์œ„) -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -1. [์„น์…˜]: [๋ฌธ์ œ] โ†’ [์ด์œ ] -2. [์„น์…˜]: [๋ฌธ์ œ] โ†’ [์ด์œ ] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -๐Ÿค” ๊ตฌ์ฒดํ™” ์งˆ๋ฌธ -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” - -Q1. [...] -Q2. [...] -Q3. [...] - -โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” -``` - ---- - -## ๐Ÿšซ Coaching Principles - -### DO โœ… -1. **ํƒ‘๋‹ค์šด ํ”ผ๋“œ๋ฐฑ**: ๊ฒฐ๋ก  โ†’ ์ด์œ  โ†’ ์˜ˆ์‹œ -2. **๊ตฌ์ฒด์  ์งˆ๋ฌธ**: "ํƒ€๊ฒŸ์ด ๋ˆ„๊ตฌ์ธ๊ฐ€?" (๋ช…ํ™•) -3. **๋…ผ๋ฆฌ์  ์„ค๋ช…**: "์™œ ๋ฌธ์ œ์ธ์ง€" ๊ตฌ์กฐ์  ์ด์œ  -4. **๊ฐœ๋ฐœ์ž์  ํ™”๋ฒ•**: ์ฆ๊ฑฐ ๊ธฐ๋ฐ˜, ๋…ผ๋ฆฌ์  -5. **๋น„์ฆˆ๋‹ˆ์Šค ๊ด€์ **: ์‹ค์šฉ์„ฑ, ์‹คํ–‰ ๊ฐ€๋Šฅ์„ฑ - -### DON'T โŒ -1. **๊ณผ์žฅ ํ‘œํ˜„**: "๋†€๋ž๊ฒŒ๋„", "๋ฐ˜๋“œ์‹œ" -2. **๊ฐ์ •์  ํ”ผ๋“œ๋ฐฑ**: "์ •๋ง ์ข‹์•„์š”!" -3. **๋œธ๋“ค์ด๊ธฐ**: ๊ฒฐ๋ก ์„ ๋‚˜์ค‘์— ๊ณต๊ฐœ -4. **๋ชจํ˜ธํ•œ ์กฐ์–ธ**: "๋” ๊ตฌ์ฒด์ ์œผ๋กœ" -5. **ํ”„๋ ˆ์ž„์›Œํฌ ๋ฌด์‹œ**: ์ฆ‰ํฅ ์กฐ์–ธ - ---- - -## ๐Ÿ“Œ ์‚ฌ์šฉ์ž ์„ ํ˜ธ๋„ ์ฒดํฌ๋ฆฌ์ŠคํŠธ - -๋ชจ๋“  ํ”ผ๋“œ๋ฐฑ์€ ๋‹ค์Œ ๊ธฐ์ค€์œผ๋กœ: - -- [ ] ํƒ‘๋‹ค์šด ๋ช…ํ™•์„ฑ (๊ฒฐ๋ก ๋ถ€ํ„ฐ) -- [ ] ์‹œ์›์‹œ์›ํ•œ ์ „๊ฐœ (๋œธ๋“ค์ด๊ธฐ ์—†์Œ) -- [ ] ๊ฐœ๋ฐœ์ž์  ํ™”๋ฒ• (๋…ผ๋ฆฌ์ , ๊ตฌ์กฐ์ ) -- [ ] ๋น„์ฆˆ๋‹ˆ์Šค ๊ด€์  (์‹ค์šฉ์„ฑ) -- [ ] ๊ณผ์žฅ ํ‘œํ˜„ ์ œ๊ฑฐ -- [ ] ์ธ์‹์ „ํ™˜ ๊ตฌ๊ฐ„ ์ถฉ๋ถ„ํ•œ ์„ค๋ช… -- [ ] ๊ฐ•์กฐ ๊ตฌ๊ฐ„ ๋ช…ํ™•ํ•œ ๊ทผ๊ฑฐ -- [ ] ์˜ˆ์‹œ ๊ตฌ๊ฐ„ ๊ตฌ์ฒด์  ์‚ฌ๋ก€ - ---- - -**Version**: v2.3 (YouTube Algorithm Survival Guide ์ถ”๊ฐ€) -**Last Updated**: 2025-01-18 - ---- - -## ๐Ÿ†• v2.3 ์ฃผ์š” ๊ฐœ์„  ์‚ฌํ•ญ (Algorithm Update) - -### 1. YouTube Algorithm Survival Guide ์„น์…˜ ์‹ ๊ทœ ์ถ”๊ฐ€ -- **CTR ๊ธฐ์ค€ ๋ช…ํ™•ํ™”**: 8% = ๋ฐ”์ด๋Ÿด, 3% = ์œ„ํ—˜ -- **์ฒซ 30์ดˆ ์ƒ์กด ์ „๋žต**: 4์š”์†Œ ์ฒดํฌ๋ฆฌ์ŠคํŠธ (๋„๋ฐœโ†’๊ฐ€์น˜โ†’๋กœ๋“œ๋งตโ†’ํ›…) -- **5๊ฐœ ๋น„๋””์˜ค ๋ฒ•์น™**: ์ฑ„๋„ ์‹ ๋ขฐ๋„ ํ‰๊ฐ€ ๊ธฐ์ค€ -- **์‹คํŒจ ๋ถ„์„ ํ”„๋ ˆ์ž„์›Œํฌ**: YouTube Studio ํ™œ์šฉ๋ฒ• - -### 2. HOOK ์„น์…˜: ์•Œ๊ณ ๋ฆฌ์ฆ˜ ์ตœ์ ํ™” ๊ฐ•ํ™” -- ์ฒซ 30์ดˆ๋ฅผ "์ƒ์กด ๊ตฌ๊ฐ„"์œผ๋กœ ์žฌ์ •์˜ -- 0-5์ดˆ, 5-15์ดˆ, 15-25์ดˆ, 25-30์ดˆ ์„ธ๋ถ€ ๊ตฌ๊ฐ„ ์ฒดํฌ๋ฆฌ์ŠคํŠธ -- ์•Œ๊ณ ๋ฆฌ์ฆ˜ ๊ฑฐ๋ถ€ ์œ ๋ฐœ ์š”์†Œ ๋ช…ํ™•ํ™” (์ธ์‚ฌ, ๊ตฌ๋… ์š”์ฒญ) -- ๋„๋ฐœ์  ์งˆ๋ฌธ + ์ฆ‰๊ฐ์  ๊ฐ€์น˜ + ๊ฐ์ •์  ํ›… ํ†ตํ•ฉ ์˜ˆ์‹œ - -### 3. ๋ฐ์ดํ„ฐ ๊ธฐ๋ฐ˜ ๊ฐœ์„  ํ”„๋กœ์„ธ์Šค -- YouTube Studio ํ•„์ˆ˜ ๋ถ„์„ ํ•ญ๋ชฉ (์ดํƒˆ, ์ฐธ์—ฌ, ๊ฐ์ •) -- ์‹คํŒจ โ†’ ๊ฐœ์„  ์‚ฌ์ดํด ํ”„๋กœ์„ธ์Šค -- "์‹คํŒจ๋Š” ๋ฐ์ดํ„ฐ๋‹ค" ๋งˆ์ธ๋“œ์…‹ - ---- - -## ๐Ÿ”„ v2.2 ๊ฐœ์„  ์‚ฌํ•ญ (์œ ์ง€) - -### HOOK/PROBLEM ์ค‘๋ณต ์ œ๊ฑฐ -- HOOK์€ ๋ฌด์—‡์„ ๋ฐฐ์šธ์ง€, PROBLEM์€ ์™œ ์–ด๋ ค์šด์ง€(๊ฐ์ •) -- ์‹œ๋ฆฌ์ฆˆ ์ปจํ…์ŠคํŠธ ๋ช…ํ™•ํ™” - -### VALUE DELIVERY ๋…ผ๋ฆฌ์  ์ „๊ฐœ -- ๋„๊ตฌ ์ •์˜ โ†’ ์ด์œ  โ†’ ์‚ฌ์šฉ๋ฒ• ์ˆœ์„œ -- ๋น„์œ /๋น„๊ต๋กœ ๋น„๊ฐœ๋ฐœ์ž ์ดํ•ด๋„ ํ–ฅ์ƒ